ALEX CREGAN-BIRD

NICK CLAYDEN

SHAUN EVANS

TOM TULL

INTRODUCING THE ARTIST…A$M is a brand new Hip Hop Artist that has been introduced by NuTune Records. We have been looking at other artists on the market, and thought that the cliché of an every day rapper is getting too old and boring.

EXISTING PRODUCTS…Deadly Serious A2 Media Studies Coursework:

First 5 seconds have a black BMW with a customized number plate. This gives the feeling of the Hip Hop scene. It then cuts to a shot of the person getting a text message saying ‘Time to get serious.’ This all happens before the music starts and it immediately establishes a genre and an impression of the main character appearing in the video. An underground rap artist, trying hard to make it big. The general feel for the video is the main character is recording his song whilst rapping it down the camera. There are a couple of good shots included in the film, but bad ones, for example, the editors sped things up unnecessarily and it made the video feel a little amateur.

http://www.youtube.com/watch?v=XJGTur4Ka_A

RESEARCHThe top 3 most successful Hip Hop labels in 2012 were:

YMCMB

Founder: Lil Wayne

Roster: Lil Wayne, Nicki Minaj, Drake, Tyga, Bow Wow, Busta Rhymes, Mystikal, Lil Chuckee, Mack Maine, Birdman, Gudda Gudda, Short Dawg,Cory Gunz, Shanell, T-Pain, Torian Sellers, DJ Khaled

Shady 2.0

Founder: Eminem

Roster: Eminem, Slaughterhouse, Yelawolf

Style: Lyricists

1017 BrickSquad

Founder: Gucci Mane

Artists: Gucci Mane, Waka Flocka Flame, Scooter, Oj Da Juiceman, Frenchie, Wooh Da Kid,

Style: Street Muzik, Crunk, Trap, Party

GENERAL AUDIENCEWho are the people that listen to rap music and what do they look like?

TARGET AUDIENCE…

So, who are WE targeting?

FILMING Our music promotion video will be shot in London and in a recording studio.

In the video, we will include the artist speaking about new and exiting tours, his new album and single and also, their will be features from fans and from the producer who helped make the new hip single.

PREVIOUS WORK…A$M is known in the music industry for something bigger than just a Hip Hop album.

Madeon

Professor Green

Snoop Dogg

Nero

Example

Sway

Tinie Tempah

SUMMARYOur research has given us a very good idea as to how we are going to portray our Artist. We will not just make a carbon copy of other rappers but use this to develop our own niche.