ama june 09 board meeting discussion with the pcc jennie mcconagha & kelley peterson
TRANSCRIPT
AMA June 09 Board MeetingDiscussion with the PCC
Jennie McConagha & Kelley
Peterson
© 2009 American Marketing Association.
pcc - the garni
© 2009 American Marketing Association.
pcc– the garni
we embellish the AMA, add some local flavor,
make it appealing...a sprig of leadership
stalk in accomplishment
new initiatives on top
discussion ingredients
© 2009 American Marketing Association.
a sprig of leadership
© 2009 American Marketing Association.
a sprig of leadership
the professional chapters council’s
mission is to empower
local chapter leaders to deliver value,
engage professionals and enhance
the overall AMA member experience
© 2009 American Marketing Association.
a sprig of leadership
• Mentoring the leadership of local chapter boards and awarding success
• Providing ongoing training to educate chapter boards on the steps necessary to create an excellent AMA experience
• Maintaining existing resources and tools for chapter leaders and developing new ones to meet evolving needs
• Expanding the volunteer base of the PCC for more effective succession planning
© 2009 American Marketing Association.
stalk in accomplishment
© 2009 American Marketing Association.
stalk in accomplishment
08-09 Key Initiatives • council restructure
- build and strengthen IH and PCC partnership
• mid-year retreat enhancement- volunteer engagement & intervention support
• good to great initiative- learning lab for future strategies
© 2009 American Marketing Association.
stalk in accomplishment
council restructure- team approach
© 2009 American Marketing Association.
stalk in accomplishment Membership
Teamrepresented 75 local chapters
enhanced communication to supportchapter health reports
dues increaseunemployed leader dues extension
membership database challenges09-10 officer elections
100% participation in summitstaff transitions
conducted chapter excellence awards31 chapters entered
© 2009 American Marketing Association.
stalk in accomplishment Programming
Teamcoordinated regional midyear retreats
9 retreats held45 chapters participated
170 leaders attended18 national volunteers presented
5 struggling chapters attended thru scholarship
cooked up leadership summit3 day conference held
all 75 chapters registered290 leaders attended
16 national volunteers on presenting teamchapter leader social media panelkey note speaker - food network
© 2009 American Marketing Association.
stalk in accomplishment Leadership
Teamplanned and led
3 in-person council meetings1 council conference call
targeted team calls monthlyboard in a box edits
volunteer of the yearvolunteer pipeline for succession
offered thought leadership12 product/service ideas
revealed elephant engaged in strategic planning
partnered to cut budget
© 2009 American Marketing Association.
new initiatives on top
© 2009 American Marketing Association.
new initiatives on top
09-10 Key Initiatives • good to great initiative
- learning lab for future strategies
• mid-year retreat enhancement- volunteer engagement & intervention support
• council restructure- build and strengthen IH and PCC partnership
© 2009 American Marketing Association.
discussioningredients
© 2009 American Marketing Association.
discussion ingredients
• value of local chapter members to AMA (ROI)
• membership database fix & permanent solution
• staff turn over - loss of institutional knowledge
• more strategic role for pcc, less administrative = more support
• corporate membership program vs. volume discount
• national membership value proposition
• oldies but goodies: brand, chapter portal sites
© 2009 American Marketing Association.
Thank You & Thank You & Bon Appétit!Bon Appétit! Presenter’s Name
Chapter NamePCC Member
123.456.7891Email Address
Jennie McConagha08-09 PCC President Elect
Kelley Peterson08-09 PCC President