https://sellercentral.amazon.com/gp/help/help.html?ie=UTF8&itemID=200386250

What was changed on the“Prohibited Seller Activities and Actions”

Amazon’s Pattern

● Software Development has3-9 month lead time

● Change Policies where needed● Enforce policies via Seller Performance to

provide examples for developers (extra-sensitive during this time)

● Develop & Release code

Amazon Policies

● Seller Support versus Seller Performance● How are they enforced?● Communication right now is vague and

contradictory● Expect to hear about examples from the

most grievous offenses soon

“Manipulation” is the key word

Avoid False Claims

Number 1 rated bpa free green organic hypo allergenic keyword stuffed glass water bottle on Amazon!

Don’t Generate Fake Orders duh

Avoiding Review Manipulation

● Encourage Honest Reviews● Don’t filter reviewers based on Rating● Organic and Sampled reviews should be

similar

Avoiding Sales Rank Manipulation

How Super URLs work

Breaking down the Super URL

ref=sr_1_2 search positionqid=1440772432 timestampsr=8-2 search positionkeywords=hacking keywords

Super URL Services change these parameters on the fly to imitate an organic Amazon search

How I’d track sales by keyword

Easy Fix for Amazon

● Check to ensure that the qid parameter search was actually performed

● Add a column that includes discount amount● More complex Machine Learning Fraud

Detection algorithms● Identify products using these tactics to issue

policy violations

Snagshout without Super URLs

After discontinuing the Super URLs in Snagshout earlier this week, we’ve continued to see products rise in search results.

Recap to Avoid Manipulation● Understand how the tools work, and make your own determination about what you

choose to use.

● Ensure star ratings from organic sales are similar to star ratings from discounted

products

● Be weary of services that only attempt to inflate sales rank

● Structure campaigns run over weeks not days to generate sales velocity

● Mix organic sales, sponsor product ads, and discounted products in your marketing

strategy

● Discontinue the use of Super URLs

Questions?