sponsored products

CASE STUDY by :

• Amazon sponsored product ad campaigns are a quite effective section of Amazon services through which sellers can benefit at large. Significant increment in sales and reduction in Amazon/Advertisement cost of sales are achieved by accurate and appropriate campaign management. This service of Amazon expands the visibility of products on the marketplace and provides for special placements for products such as page 1 of search results, thus resulting in sales increment. Below elaborated are two sellers whose campaign management was undertaken by BM Consulting.

1.BENISON INDIA – Dealer for sewing machines2.DHARMAYA – Cosmetics Dealer

Client Requirement:

All sellers who are connected with a marketplace such as Amazon have similar issues as listed below:• High ACoS values. Advertisement cost is the percentage of

total cost on advertisement. The lesser this value, the more profit one saves.• Not enough sales• No significant numbers of impressions and clicks

Approach:• Being a Google partner company, BM Consulting has the

privilege of a strong background and a lot of experience with keywords. Correct keyword research together with accurate optimization techniques are applied to the Amazon seller campaigns such that the glitches faced by sellers are greatly reduced and sales are increased.

Results:

•Noted increments in the number of impressions, clicks and sales are observed for the clients after execution of campaigns accurately. ACoS values are seen to reduce over 50% of previous values.

Benison INDIA Dharmaaya

20480

1957

64742

1366074

IMPRESSIONS

Before After

Benison INDIA Dharmaaya

3797.4994.87

52060.2 192077

SALES

Before After

Benison INDIA Dharmaaya

138

19

5437131

CLICKS

Before After

Benison INDIA Dharmaaya

8% 45%

1.10% 3.85%

ACOS

Before After

OUR PARTNERS