Increase Sales with

Amazon Product Ads& GoDataFeed

Kieron ZabowBusiness Development

Kristina WallenderMarketing Manager

• Introduction

• Amazon Product Ads vs Sell on Amazon

• Deeper Dive Into Amazon Product Ads

• Product Ads Tips for Success

• Summary

• Thank You

2

Overview

3

Drive traffic to your website from Amazon.com

4

Amazon Product Ads vs. Sell on Amazon

Amazon Product Ads•Drive traffic from Amazon.com to your website •Customers purchase product directly from you•CPC: pay only when a customer clicks on your ads

Sell on Amazon •Customers buy your products on Amazon.com•You fulfill the order to the customer•CPA: pay % of the product price per item sold

Combine Amazon Product Ads with Selling on Amazon to list 100% of your product selection with Amazon.com!

5

Product Categories Electronics Home & Garden Toys Baby Health & Personal Care Beauty Sports & Outdoors Tools & Home Improvement Office Supplies Shoes * *Jewelry & Watches * *Apparel & Accessories *Auto Parts & Accessories *Media (Books, CD/DVD, etc) Grocery Musical Instruments

Amazon Seller Programs by Category

* Requires approval from Amazon.com

Product Ads Drives Customers to your Website

Amazon Product Ads puts your products in front of millions of Amazon.com customers. Your ads are displayed in highly targeted placements on Amazon.com so customers can click through to your website and purchase directly from you.

7

Contextually relevant placements on Amazon

On related product detail pages:

Customers may see your ads when looking for similar products on Amazon.com

8

Unique products get their own detail page

• If your product is unique to Amazon.com, we will create a new detail page

• Customers see “Visit this site” in the Buy Box

• Customers click-through to the product detail page on your website

9

What does it cost?

10

• Agency Cost of Sale Data

• No monthly fees, no minimum spend

• Minimum CPC bids take in to account both product category and price

• You set your daily budget

• Get started with $75 in free clicks to your website!

“If you’re looking to expand your comparison shopping program and only have $1 to spend, I’d spend it on Product Ads.”

—Nicole Coyne, Online Marketing Manager, HSN.com

“If you’re looking to expand your comparison shopping program and only have $1 to spend, I’d spend it on Product Ads.”

—Nicole Coyne, Online Marketing Manager, HSN.com

Conversion Rate % (orders/clicks)

•CPC Strategy Ranks Amazon Product Ads second in conversions for Q4 of 2010

•GoDataFeed Ranks Amazon Product Ads as the Highest converting CSE (Oct 2010)

(CPC Strategy 2010)

What about conversion rates?

11

Is Product Ads right for you?

Open Categories: Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Office, Sports, and Toys. Pre-approval is required in the Jewelry, Shoes, and Watches categories

Website requirements: To participate, your website will need a secure checkout and URL pointing to a detail page per product

Get started today with $75 worth of free clicks to your website!

Take advantage of Amazon’s holiday traffic by getting started with Amazon Product Ads. Register your account , get your first click and receive the next $75 worth of clicks for free.

12

Product Ads Tips for SuccessFocus on strengths of Agency. Possible tips include:• Focus on your Feed (Strongly Recommended fields, Add

UPCs, Descriptive Category Data, Set Shipping Rates)

• Maximize your Selection (100+ Products, Notify us about Customizables/Exclusives, Review Amazon-Suggested Products)

• Monitor Ad Performance with Agency Conversion Trackers (Download Performance Reports, Review Bids)

• Manage Your Notifications (Feed Processing, OOB, Missing Bids)

13

Amazon Tip #1: Update Your Feed Daily To Increase Click Conversion

Show step 5

•Submission Frequency

•FTP Connection Test

•Email Alerts

•Feed Status Report

14

•Submit Feed

Amazon Tip #3: Monitor Ad Performance with Third-Party Conversion TrackersGet the most of your ad spend, by monitoring the effectiveness of your ads with conversion tracking. Adding

tracking code such as "src=amazon" to your URLs will enable you to identify sales coming from Amazon.com.

15

• By Channel

• By Product

• Performance MetricsRoAS, COS, CPA,

Conv, Cost, Revenue. Ave CPC, Cost, Clicks,

• Product Suppression

• Performance Index

Performance Metrics

Amazon Tip #3: Monitor Ad Performance with Third-Party Conversion TrackersGet the most of your ad spend, by monitoring the effectiveness of your ads with conversion tracking. Adding

tracking code such as "src=amazon" to your URLs will enable you to identify sales coming from Amazon.com.

16

Performance Alerts

• Flag Underperforming Products

• Base Alert on Campaign Objectives

• Set up multiple Alerts

• Maximize your AdSpend

• Receive Alerts by Email

• Actionable Reports

Need More Reasons to Get on APA?

• Amazon is the top shopping destination on the web, with over 76 million US visitors. (comScore)

• Last year, Amazon.com saw Cyber Monday traffic jump by 44% YoY, over 15% of all Web traffic. (Experian Hitwise)

• Highly targeted ads = higher conversion rates.

• You control your budget. No monthly feeds or minimum monthly spend.

• You only pay when an Amazon shopper visits your website

• Retailers expect sales to increase by 15% this year (National Retail Federation).

• Product Ads are the highest converting (GoDataFeed)

17

18

GoDataFeed wants to help you get started with a risk-free trial that entitles you to two free feed setups.

http://bit.ly/gdf-trial

Thank You