Ambient Advertising

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Ambient Advertising

• Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad.

• An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere!

Ambient Advertising

• The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

• These kinds of ads often make someone think about a certain place or thing differently.

Ambient Advertising• A common trend we see in

ambient advertising is taking an object and making it in larger or smaller scale.

• When we see something is either abnormally large or small, we can’t help but to stop and gander.

• It’s a great way to raise curiosity and get the person to come and take a closer look.

Ambient Advertising

• Ambient media can be found anywhere!

• This example is from Kvällspressen Impact, one of Sweden’s biggest and oldest advertising packages.

• The challenge was to find a new alternative marketing strategy. Welcome urinal advertising!

Ambient Advertising

• Ambient advertising, as per many advertising agencies, also refers to advertising at locations where people spend more time.

• These include shopping malls, multiplexes, coffee shops, gyms, sporting clubs, amusement parks, etc.

• These advertising formats can be static, digital or experiential.

Ambient Advertising• Ambient advertising uses

'consumer dwell time' as the core insight behind advertising at these places.

• It is believed that compared to traditional out-of-home of billboard advertising, ambient advertising gives scope for higher consumer engagement for the ad, as well as drive contextually relevant communication for the advertise

Ambient Advertising

• The following are some reasons for the growth of ambient media.– A decline in the power of

traditional media.– A greater demand for point-

of-sale communications.– Its ability to offer precise

audience targeting.

Ambient Advertising

• Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences.

• This provides the ability to advertisers to maintain brand awareness created by other advertising efforts.