close range marketing - manu melwin joy
TRANSCRIPT
![Page 1: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/1.jpg)
Close Range
Marketing
![Page 2: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/2.jpg)
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
![Page 3: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/3.jpg)
Close Range Marketing
• Close range marketing,
commonly referred to
as CRM, is a form of
proximity marketing.
![Page 4: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/4.jpg)
![Page 5: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/5.jpg)
Close Range Marketing
• Close Range Marketing is an
emerging technology that
allows businesses to both
promote goods and services
and involve their customers in
interacting with the business.
![Page 6: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/6.jpg)
Close Range Marketing
• It commonly uses
bluetooth technology to
transfer content to cellular
devices or laptops within
the range of the
transmitter.
![Page 7: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/7.jpg)
Close Range Marketing
• While Bluetooth is the most
common means of
transmitting, other signal
types such as Wifi and FM
are becoming more
common.
![Page 8: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/8.jpg)
Close Range Marketing
• In order for close range
marketing to work effectively,
a person needs to have some
sort of application installed to
his mobile device that accepts
push notifications.
![Page 9: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/9.jpg)
Close Range Marketing
• One example of CRM
use is the use of
coupons.
![Page 10: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/10.jpg)
Close Range Marketing
• A user receives a coupon
notification from an
application that he previously
installed saying that there is a
store nearby that he can
make use of that coupon.
![Page 11: Close range marketing - Manu Melwin Joy](https://reader036.vdocuments.net/reader036/viewer/2022062523/58ef69981a28ab44268b4571/html5/thumbnails/11.jpg)