permission marketing - manu melwin joy
TRANSCRIPT
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Permission marketing
• Permission marketing is
the privilege (not the right)
of delivering anticipated,
personal and relevant
messages to people who
actually want to get them.
Permission marketing
• It recognizes the new power
of the best consumers to
ignore marketing. It realizes
that treating people with
respect is the best way to
earn their attention.
Permission marketing
• Pay attention is a key phrase
here, because permission
marketers understand that
when someone chooses to
pay attention they are
actually paying you with
something precious.
Permission marketing
• And there's no way they
can get their attention back
if they change their mind.
Attention becomes an
important asset, something
to be valued, not wasted.
Permission marketing
• Real permission is different
from presumed or legalistic
permission. Just because
you somehow get my email
address doesn't mean you
have permission.
Permission marketing
• Just because I don't
complain doesn't mean you
have permission. Just
because it's in the fine print
of your privacy policy
doesn't mean it's
permission either.
Permission marketing
• Real permission works like
this: if you stop showing
up, people complain, they
ask where you went.