interactive marketing - manu melwin joy
TRANSCRIPT
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Interactive marketing
• Interactive marketing is a
one to one marketing
process that reacts and
changes based on the
actions of individual
customers and prospects.
Interactive marketing
• This ability to react to the
actions of customers and
prospects means that trigger
based marketing is
dramatically more effective
than normal direct
marketing.
Interactive marketing
• Interactive marketing
is typically 2-12 times
more effective than
traditional direct
marketing.
Interactive marketing
• Interactive marketing is
called many things. You may
have heard it called event
based marketing or event
driven marketing or even
trigger based marketing but
it is all the same idea.
Interactive marketing
• As interactive marketing relies
on having a means of open
communication with customers,
social media channels have been
a large part of this strategy,
usually headed up by a
company’s marketing or
customer success departments.
Interactive marketing
• The most common
application for
interactive marketing is
using it as a lead
generator in a sales
funnel.
Interactive marketing
• Interactive marketing is nearly
inextricably linked to content
marketing, so companies can
produce audience-relevant content
that is shared many times, or “goes
viral”, and eventually establish
themselves as an authority in their
particular industry.
Interactive marketing
• Consumers tend to trust those that
are designated thought leaders in
their industry, so this strategy can
bring in many inbound leads, coming
through gated download pages, for
example, that then are nurtured via
more content created specifically for
them off of the information they’ve
previously shared.