American Casual Dinning

General trends• Fresh, Balanced & Gourmet

– Foods prepared from scratch daily– Nutritionally balanced, fruits, veggies . . – Unique spices and special ingredients

• Combinations– Multiple reasons to come in sports, arts, style– FAST and slow, options to order fast and dash or take

your time and enjoy the ambience• 18 to 34-year-olds tend to buy the most fast-food, but they

are choosing fast-casual in increasing numbers and now represent 37 percent of that market's consumers, according to an NPD Group study.

Panera

• Bakery with fresh bread and daily soups– Bread bowls

• Modern design– lounges, fireplaces, Wi-fi, common spaces

(Starbucks-ification)– Buzzers let you know when your

food is ready

• Social responsibility– Match donations to hunger relief– Donate extra bread to shelters– Environmentally friendly, biodegradable utensils

Menu Options

• World cuisine and classics– World cuisine categories– Wall art supports authentic feel of world cuisine

• Customization– Pick your meats or

make your own creation• Service with out the server

– Get a number for your table and they deliver the food

Menu Options•Pad Thai

•Thai Curry Soup

•Pasta Fresca

•Wisconsin Mac & Cheese

•Mushroom Stroganoff

•Cesar Salad

•Chicken Noodle Soup

•Buttered Noodles

Steuben’s - the local favorite

• Americana tribute– Classic 1940’s design and menu items with a

modern twist– Converted design restaurant

is a renovated automotive garage

• Get by with a little help from my friends– Supports fellow restaurants from other category– Supports local arts and events

Menu Options

• Gravy fries• Habanero honey fried corn• Deviled eggs• Iceberg wedge• Tortilla soup• Fried chicken• Cayenne etouffee• Green chili cheeseburger• Monte cristo• Marine lobster roll & fries• Hush puppies• Baked beans

Dark Horse - another local

• Gives a new meaning to eccentric

• Retired carnival memorabilia hangs from the ceiling by threads

• The Jiffy burger is just as weird as the ornamentation

Menu Options

• Jiffy Burger (Peanut butter, bacon, and provolone)

• Zuchs and shrooms (breaded mushrooms and beer battered zucchini served with ranch)

• Red Chili Poppers(hot peppers stuffed with cream cheese, fried golden brown served with raspberry sauce)

• Fried Egg and ham burger

• Asian cuisine and décor with global menu items

– Alaskan salmon, banana spring rolls, calamari, Yukon potatoes, cooked in a mandarin style

• Crisp lettuce wraps with meat/veggie fillings

• Which Wich? – Take a bag and circle the options you want– Watch as they slide your order down the line on clothesline, from

station to station– Areas to draw on while you wait

Chipotle• Eating at Chipotle is about freedom of choice

with a small set of choices.• Customers are offered a menu of just four items:

tacos, burrito, fajita burrito and a ''burrito bol''; the bowl is made of recycled newsprint. These are assembled by spooning the fillings on top of a clean cutting board and sliding them down. At the condiment bar, there is a selection of just three hot sauces. Nothing to dilute the purity of the tightly swaddled burrito.

Pluto’s strives to be truly out-of-this-world via the food station, as advanced as the space station of planetary exploration where you get what you see and see what you get.

Franks• Get crazy with what was your traditional hot dog.• Stack more toppings than

you can fit• There are as many options

as there are classics sandwiches, salads and burgers to choose from.

City O’ City

• Restaurant for the hardcore vegans

• Faux sausage, parmesan (made out of crushed walnuts) and other soy substitutes. All organic drink options

• Get dumplings paired with a entrée salad or a hot bowl of soup in the same amount of time it takes to order your soy half decaf no whip chai latte.

• Dip to a great soundtrack as you wash away your daily grind

MAD greens

Build it our way or yours, choose from an abundance of artfully inspired creations concocted by the MAD chefs

Other Innovations• Happy hour discounts• Cereal bar - order a bowl of your fav• Trans fat free• Calorie meter• New beverage options• Dipping options• Mouth fresheners• Challenges, eat 12 to join the club• Party packs• Catering• Call in orders• Text message orders