+1

New Menu Items

Limited T ime Only

Mobile Ordering*

Digital K iosks

Nutritional Quality

Percentage who say new menu items are extremely or very influential to when and where they eat out

Percentage who say special, “limited time only” menu items are extremely or very influential to when and where they eat out

Do customers order and spend more when mobile-ordering fast food?

Percentage who say nutritional quality is extremely or very important to when and where they eat out

Fast Food

(M: 28%) (M: 29%)

28%Casual Dining

29%

Fast Food

(M: 26%) (M: 34%)

23%Casual Dining

30%

Fast Food

(M: 35%) (M: 41%)

38%Casual Dining

44%

Fast Food

(M: 30%) (M: 63%)

26%Casual Dining

54%

59%

(M: 65%)AGREE62%

“Knowing a restaurant is serving NEW items/meals on their menu can convince me

to eat there when I otherwise would not”

NEW!

Hungry for Innovation?1,303 Americans Surveyed about Food Service Innovations

Those who always or usually eat the SAME menu items/meal at the

following restaurants

69%

63%

60%

27%

37%

(M: 75%)

(M: 63%)

(M: 65%)

(M: 35%)

(M: 41%)

Say they order from a fast food chain more fre-quently

36% Say ordering fast food from a digital kiosk is extremely or very appealing

41% Say they order more fast food in general since mobile ordering

32% Spend more per order

(M: 39%)

Flexible Menus

Want More Tasty Insights?

Upgraded Facilities

Prefer greater choice and customizability in a fast food menu even if it means slightly greater wait times and food prices

51%

Percentage who say atmosphere and ambiance are extremely or very influential to when and where they eat out

(M: 50%)

(M: 77%)AGREE72%

“Knowing a restaurant’s facilities have been newly renovated, upgraded and/or improved can cause

me to eat there when I otherwise would not.”

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“M” = Millennials

*Based on a separate survey of 1,009 fast food, mobile app users

Based on an August 29, 2017 Field Agent mobile survey of 1,303 U.S. adultsFemale: 65%; Male: 35% Age Range: 18-24: 5%, 25-34: 29%, 35-44: 33%, 45-54: 22%, 55-64: 9%, 65+: 1%

Notes: Percentages reflect only respondents who said the question was applicable