american diabetes association scientific sessions twitter buzz analysis by pharmarc
TRANSCRIPT
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American Diabetes Association (ADA)
71st Scientific Sessions, San Diego, CA
June 24 to 28, 2011
Twitter Buzz Analysis – June 24 to 28, 2011
Tanmay Saraykar – Manager, Social Media Analytics
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved.
Index
Twitter Charts
– Total Tweets
– Momentum over 10 Days & Peaks
– Roche Social Media Diabetes Summit, Engagement Activities, Buzz and Impact
– #ADA2011 Trends – Most Active Accounts
• Sanofi Tweets and Content Classification
• Key Social Advocates from Diabetes Online Community
• Buzzed Physicians and Profiles
Stories Shared on Twitter during the Conference, and Opportunities
– Where are you from?
– Video highlights
– Big shift in prescription patterns for T2DM
– Wal-Mart increased prices for branded diabetes drugs
Competitor Intelligence
– Companies Buzzed about during ADA Conference
– Buzzed Drugs and Content
– Sanofi Event – Dribble to Stop Diabetes
– Outdoor Ads – Boehringer Ingleheim and Novo Nordisk
Slide 2 © PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved.
Twitter buzz during the ADA SciSessions conference was mainly
around three Twitter hashtags
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 3
1,878
2,555
2,141
0
500
1,000
1,500
2,000
2,500
3,000
#ADA2011 #dsma #dsummit
Total Tweets #ADA2011: For the
conference, released
by the ADA
#dsma: Weekly twitter
chat, organized by
DOC member
(diabetes online
community),
@DiabetesSocMed
#dsummit: Roche
Diabetes Social Media
Summit, Hard Rock
Café, San Diego, June
23, 2011
Tweets with different hashtags peaked at different times before, during
and after the ADA conference
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 4
#ADA2011, official hashtag for ADA
SciSessions
894 Tweets #dsma (Chat Day)
1,311 Tweets #dsma (Chat Day) 1,147 Tweets
Roche Diabetes Social Media
Summit
0
200
400
600
800
1,000
1,200
1,4001
9-J
un
-11
20
-Ju
n-1
1
21
-Ju
n-1
1
22
-Ju
n-1
1
23
-Ju
n-1
1
24-J
un-1
1
25
-Ju
n-1
1
26
-Ju
n-1
1
27
-Ju
n-1
1
28
-Ju
n-1
1
29
-Ju
n-1
1
Daily Tweets
#ADA2011
#dsma
#dsummit
#dsummit – peaked
before the conference
#ADA2011 – peaked
during the conference
#dsma – peaked
before and after the
conference
Roche conducted the Diabetes Social Media Summit along the bylines
of ADA conference
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 5
Roche Online Social Media Summit
Description – A power-packed get-together
of 37 diabetes bloggers and “online
influencers” during which all topics related
to social media and diabetes advocacy
were discussed
Venue
Hard Rock Café – Across from the
convention center where ADA Scientific
Session 2011 were held
Also attended by:
Isabella Platon – Head of
Communications, International Diabetes
Federation
Jeffrey Brewer – CEO of JDRF (Juvenile
Diabetes Research Foundation)
Topics Discussed:
• Disconnection of IDC from other major advocacy
organizations from US and their hesitation in involving DOC
(Diabetes Online Community) in their campaigns
• Gaps in social media, next steps, how to reach out to
disconnected patients and healthcare care providers, future
vision
Roche representatives presented and discussed various subjects with
the diabetes online community
“Social Media MAKES THINGS HAPPEN. Dan Kane VP of
Mkting Roche #dsummit“
Roche Marketing head at #dsummit : "We are trying to be genuine
and real" Seems odd to have to keep sayin that...
“@dLife: It's about more than just selling a product - from Roche
#dsummit”
Roche asks, "How is social media changing for people with
#diabetes, and for the leaders in the diabetes community?" -
#dsummit”
Roche: "What is the next big thing that all companies should know
to help better engage their customers (living with #diabetes)?
#dsummit”
Dan Kane says Roche Summit has never been about the product.
So why? "To be a better company, we have to know you better"
#dsummit
RT @saraknic: CDEs say that Roche is the company most
interested in helping product behavior change. #dsummit
#dsummit Dan Kane VP Marketing Roche on why roche does this
summit. For a first timer clarifying their commitm… (cont)
http://deck.ly/~vHJEv
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 6
Analysis of sample of 100 tweets that mentioned Roche reveals
significantly positive brand reputation for Roche
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 7
Expressed intent to
attend Roche event 17%
Mentioned a social media initiative by
Roche 10%
Neutral 17%
Praised Roche's Efforts 33%
Quoted Dan Kane, VP Marketing,
Roche 17%
Solicited response from
Roche 6%
% Tweets Some upcoming initiatives
from Roche mentioned in the
Tweets
• Will launch #Diabetes
Heroes Program
• Will promote
#bestbetesblogs,
nominations of June
posts open until 28th June
Members of the diabetes online community live-tweeted from the
Roche event and praised Roche’s efforts
RT @D_Advocates: .@DiabetesSisters bridging the online-offline worlds
through their PODS meetups program, w the support of @roche_com
#dsummit
@woodonwheels @lifewithtype1 @tmana I think Roche picked a pretty great
group of people to represent our community! :) #dsummit
RT @betizuka: Accu-Check Cash Card is here! Test strips prescriptions for
less. Good job, Roche! #dsummit
woot woot! Roche is going to help promote the #bestbetesblogs!! Nominations
of June posts open until the 28th :) #dsummit
Closing: It's awesome that Roche is reaching out to the community and
getting opinions from some of us who represent ALL OF US. #dsma
RT @dLife: Roche is working to be more real, more direct and more
supportive to patients with #diabetes. #dsummit
Closing: Love you all and thanks for representing us so well! Proud of Roche
and other companies for embracing us! #dsma
Proud of Roche and other companies for embracing the online D-community!
#dsma Ahem, Ahem to the others still waiting... CC: @mod4acure
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 8
Encouragement from Roche to the diabetes online community
resonated positively in the diabetes blogosphere
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 9
Following: 486
Followers: 390
@RotoTok says “you guys are
just beginning to understand
how powerful you are when
you come together and work
on an idea” #dsummit (To
Diabetes Online Community at
the summit)
One of my favorite people to
visit with is Bennet from Your
Diabetes May Vary. Two of his
four kids live with type 1
diabetes, and he lives with
type 2 diabetes. He said that
one of the biggest things
Roche gives us is something I
know I didn’t fully appreciate;
the opportunity to get to know
each other better. He didn’t
mean Roche and the
attendees, although that is
valuable too. What he meant
was US getting to know US
better. Thank you Roche.
Analysis for #ADA2011 – Official Twitter Hashtag Released by ADA
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 10
1
39 29 43
120
291
462
403
322
129
39
0
50
100
150
200
250
300
350
400
450
500
19
-Ju
n-1
1
20
-Ju
n-1
1
21-J
un-1
1
22
-Ju
n-1
1
23
-Ju
n-1
1
24
-Ju
n-1
1
25
-Ju
n-1
1
26-J
un-1
1
27
-Ju
n-1
1
28
-Ju
n-1
1
29
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n-1
1
#ADA2011
Total Tweets –
1,878
The top 20 most active Twitter accounts during the conference includes
Sanofi Aventis high up in the list
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 11
14
14
15
15
16
16
16
16
20
22
28
28
30
31
34
36
39
41
44
44
49
50
56
56
89
0 10 20 30 40 50 60 70 80 90 100
DiabetesLiving
DiabetesMine
cme_doc
Diabetic_Iz_Me
DeliciousBuzz
InsulinFairies
MarkHarmel
SciSessions2011
diabeteshf
ClinEndoNews
1stRManagedCare
BirdWingPress
AmDiabetesAssn
diabetesdaily
AmDiabetesVols
askmanny
synchealthcare
CureT1Diabetes
endocrinologia
NDEP
deb_ruppert
iam_spartacus
Diabetes_sanofi
MiriamETucker
OmniPodNA
No. of Tweets
Diabetes_Sanofi was the only corporate
account among the 25 most active twitter
accounts
Sanofi’s Twitter account was far more active as compared to those of
other companies competing in the diabetes space
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 12
56
11
7
4 4 2
0
10
20
30
40
50
60
Diabetes_sanofi novonordisktbl boehringerus SanofiUS AstraZenecaUS Boehringer
# of tweets by companies
Sanofi has, by far the most
active corporate Twitter Account
during ADA
Content classification of tweets from Sanofi account reveals variety of
activities
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 13
Asking for response/ General
16%
Dispersing ideas/data,
helping diabetics
16%
Inviting for a Sanofi Event 12%
Promoting Sanofi blog
9%
Retweeting others 47%
Tweets Examples
Retweeting others: RT @iam_spartacus:
Heard someone from Dublin ask a question to
a presenter from Japan. Diabetes knows no
borders. #ada2011
Dispersing ideas data/helping diabetics:
Need to train more educators and have them
effectively prepared to make a difference.
#ADA2011
Inviting for a Sanofi Event: Come meet
former @NBA basketball player Chris Dudley
at the Dribble to Stop Diabetes (DTSD) event
at #ADA2011 Sails Pavilion
Promoting Sanofi blog: Check out the latest
Discuss #Diabetes #dblog post recapping
Day 1 of #ADA2011 http://ow.ly/5qepv
Asking for response: What's been your
favorite part of #ADA2011 so far?
Total tweets - 60
Most Active Twitter Accounts during Conference –
Key Social Advocates from Diabetes Online Community
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 14
14
14
15
15
16
16
16
16
20
22
28
28
30
31
34
36
39
41
44
44
49
50
56
56
89
0 10 20 30 40 50 60 70 80 90 100
DiabetesLiving
DiabetesMine
cme_doc
Diabetic_Iz_Me
DeliciousBuzz
InsulinFairies
MarkHarmel
SciSessions2011
diabeteshf
ClinEndoNews
1stRManagedCare
BirdWingPress
AmDiabetesAssn
diabetesdaily
AmDiabetesVols
askmanny
synchealthcare
CureT1Diabetes
endocrinologia
NDEP
deb_ruppert
iam_spartacus
Diabetes_sanofi
MiriamETucker
OmniPodNA
No. of Tweets
Manny Hernandez (DOC)
Cherise Shockley (DOC)
KSAs – Key Social Advocates Examples
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 15
Cherise Shockley
Manny Hernandez
Key Social Advocate for diabetes – Ms. Cherise Shockley
Activity Profile
Diabetes Social Media Advocacy –
Online community that chats weekly on
Twitter Followers – 1,380
Founder Profile
Founder - Cherise Shockley, Type 1
diabetic
Blog - Own - http://diabetic-iz-
me.com/
Featured Diabetes Blogger –
www.diabetesdaily.com (Estimated
monthly page view – 610,000)
Moderator - (#dsma) Diabetes Social
Media Advocacy Twitter Chat
Participant – Diabetes Annual Blog
Week, May 2011
Organizer – DSMA Blog Carnival
(2011)
Topics for DSMA Blog Carnival
• June 2011 – Troubleshooting
Diabetes
• May 2011 – Type Awesome –
People who support PWDs
• April 2011 – Life Stages with
Diabetes
• March 2011 – Exercise does a
body good
• Feb 2011 – The most awesome
thing I have ever done inspite of
diabetes
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 16
Key social advocate for diabetes - Manny Hernandez, Berkley, CA
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 17
Type 1 diabetic since 2001
Non Profit Leader
Social Media Author
Consultant
Passionate Diabetes Advocate
Significant Contributor to the
Diabetes Hand Awareness
Program
Twitter -
@askmanny
Tweets – 24,547
Following – 602
Followers – 6,125
Listed – 528
Founder tudiabetes.org
Estudiabetes.org
A community of people
touched by diabetes, run
by the diabetes hands
foundation
App – TuAnalyse is an application jointly developed by Tudiabetes.org and
Children’s Hospital Boston
Mission – To empower people touched by diabetes to track, share and
compare their health information for research advancing diabetes care and
public health response
Function – Recording and sharing the measure of diabetes patients
Doctors/physicians were quoted in the tweets by attendees of the
conference
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 18
1
1
1
1
2
2
2
3
3
3
4
5
6
6
7
8
8
9
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12
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0 5 10 15 20
Dr. Irl Hirsch
Dr. Johnny Ludvigsson
Dr. Skyler
Dr. Ron Tamler
Dr. Daniel Lorber
Dr. R. Frykberg
Dr Faustman
Dr. Judith E. Fradkin, MD
Dr. Henry Anhalt
Dr. S. Heller
Dr. Satish Garg
Dr. Bill Tamborlane
Dr. D. Elleri
Dr. Aaron Kowalski
Dr. T. Danne
Dr. Tuttle
Dr. W. Ward
Dr. Albright
Dr. Trevor Orchard
Dr. Steven E. Kahn, MD
Dr. Doug Throckmorton
Dr. Bill Polonsky
Doctors/Physicians – No. of Mentions
Dr. William Polonsky, PhD, CDE
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 19
Founder/Pres.
Behavioral
Diabetes
Institute
Author –
Diabetes
Burnout -
What to Do
When You
Can’t Take it
Anymore, a
book for
patients
published by
the American
Diabetes
Association
Dr. William Polonsky
gives practical
advice for dealing
with the emotional
side of diabetes.
This segment aired
Jan. 27, 2008, and is
sponsored by Accu-
Chek. (Roche)
Dr. Polonsky, PhD, CDE
• Associate Clinical Professor in Psychiatry at the University of California,
San Diego
• PhD in clinical psychology from Yale University
• Served as Chairman of the National Certification Board for Diabetes
Educators, Senior Psychologist at the Joslin Diabetes Center in Boston,
and Instructor in Psychiatry at Harvard Medical School
• He is an active researcher in behavioral diabetes, with his most recent
projects focusing on the utility of home blood glucose monitoring in type 2
diabetes, the emotional and behavioral consequences of being diagnosed
with diabetes, and the value of diabetes self-management support training
for health care professionals
• Dr. Polonsky has served on the editorial boards of Diabetes Care, Diabetes
Forecast, Clinical Diabetes, Diabetes Self-Management and Diabetes
Health
Dr. Doug Throckmorton, US FDA
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 20
Douglas Throckmorton, M.D.
Deputy Director, Center for Drug Evaluation and Research (CDER)
U.S. Food and Drug Administration (FDA)
Dr. Throckmorton joined FDA in 1997 and has been acting Deputy
Director of CDER since May 2004.
Dr. Throckmorton is Board-certified in Internal Medicine and Nephrology,
having received his training at the University of Nebraska Medical
School, Case Western Reserve University and Yale University. Prior to
coming to the FDA, he practiced medicine at the Medical College of
Georgia in Augusta, Georgia.
Quotes from the Conference (that mentioned Dr. Throckmorton)
• 2008 guidance on diabetes drugs didn't kill development #ADA2011
• There were 63 investigational new drug applications between Jan. 1, 2006
and Nov. 30, 2008
• Since Dec. 1, 2008, there have been 70 NID applications for diabetes drugs
• There's no evidence of a decline in diabetes IND applicants since CV
guidance was released
• The complexity of #diabetes drug development is worth remembering. Each
patient is unique
• FDA takes the efficient development and appropriate use of medical
treatments for diabetes seriously
Dr. Douglas Throckmorton
Internal Medicine,
Nephrology
Analysis of various stories/news shared on Twitter reveals buzz on
various topics – No single story stands out
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 21
Story shared on Twitter # (Re)Tweeted
The Role of Vitamin D in Type 1 and Type 2 #Diabetes 21
Act on Diabetes NOW! An inspiring call-to-action from the Pres. of @IntDiabetesFed 18
Where are you from? 17
Scientific Sessions Update: Carbs, Protein or Calories? 16
Video highlights from the 71st Scientific Sessions 16
National Diabetes Fact Sheet 16
Cardiovascular Disease Risks Appear Early in Girls with Type 1 #Diabetes 16
Advances in Type 1 Treatment 16
Chris Dudley at the Dribble to Stop Diabetes event - Sponsored by Sanofi Aventis 15
Live Long with Type 1: An update from our Scientific Sessions! 13
Big Shift Seen in Prescription Patterns for Type 2 #Diabetes. 10
Behind the Scenes of the World's Largest #Diabetes Meeting 10
Action Shot: Red Rider Alexis Pollak shows off her cycling skills 10
Analysis of various stories/news shared on Twitter reveals buzz on
various topics – No single story stands out
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 22
Story shared on Twitter # (Re) Tweeted
Progress on the Artificial Pancreas 10
Data for newly approved Boehringer Ingelheim/Lilly type 2 #diabetes treatment 9
Life For a Child program growing from keeping kids alive to keeping them healthy. 9
Pts drinking > 2 diet sodas/ day saw a 2x increase in waist circumference over 9 years. 9
Cellnovo patch pump has cell PDA, uploads data to net automatically. Has pedometer to
know when you're active.
9
Diabetes Product Updates 9
Screening and Early Intervention are Key 8
Continuous Glucose Monitoring in the Youngest Patients 8
Diabetes Prevention is Cost Effective 8
Prevention Program for Native American Youth 7
Depression is what causes the complications 7
Wal-Mart hikes branded diabetes drug prices-study 6
Merck retro study: Risk of CVD events 23% higher in elder #diabetes ptts started on
sulfonylureas vs. metformin.
5
The activities around the conference presented several opportunities
for engaging attendees
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 23
A global map
with pins to point
out “Where are
you from?”
52% of the
attendees are
from outside
USA
Opportunity
Sponsoring this
board would
have been a
great way to
generate brand
awareness
Live coverage through video or live tweets received high attention
online – great resource of information for those who couldn’t attend
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 24
Tweets – 9,068
Followers – 3,227
ADA SciSessions
Tweeted – 56 times
Retweeted – 105 times
Dr. Steven E Kahn, MD,
Puget Sound Health
Care System – Reports
on future direction of
treatments of diabetes
and obesity as reported
at 71st Scientific
Sessions in San Diego
Opportunity
Proactively reporting
events and summary of
presentations directly
from event draw
significant real time
attention and buzz (Dr.
Kahn and Miriam
Tucker, as in the
examples shown)
Sanofi also posted daily
reports of activities on
their blog
Stories and Engagement Opportunities – Big shift in prescription
patters for type 2 diabetes mellitus
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 25
Using Electronic Health Records to track prescribing
patterns – Rise of novel type 2 diabetes drugs noted after
2007 - At the annual scientific sessions of the American
Diabetes Association, Dr. Sanjeev N. Mehta presented
findings from a study of electronic medical records at Joslin
Diabetes Center, Boston, that evaluated 10-year
prescribing patterns for rosiglitazone and pioglitazone, as
well as uptake of novel drug classes (categorized as
"other") approved between 2001 and 2010. The "other"
group consisted of amylin analogs, GLP-1 analogs, DPP-IV
inhibitors, and bile acid sequestrants. Insulin use was not
studied, nor were medications introduced prior to 2001.
Opportunity
Identifying researchers, subject matter
experts, KOLs, etc. In this example, Dr.
Mehta is a Pediatric Endocrinologist and
an Instructor in Medicine, Harvard
Medical School
Data Source: A study of 7,846 patients
with type 2 diabetes at the Joslin
Diabetes Center, Boston, who had
9,178 new prescriptions for
rosiglitazone, pioglitazone, and other
agents from 2001-2010.
44% 50%
6% 2% 18%
80%
rosiglitazone pioglitazone othermedications
Findings - Relative proportion of prescriptions for T2DM
Year 2005 Year 2010
Slide 25
Interesting study on the retail pricing of diabetes drugs in the US was
presented - Wal-Mart hikes branded diabetes drugs prices
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 26
Shared on
Twitter – 104 times
LinkedIn – 7
Facebook Recommendations – 70
Study by - Dr. Ronald Tamler, an endocrinologist at New York's
Mount Sinai Medical Center, and co-author of the price study
Overall findings – Industry
Prices for generic diabetes
drugs (2008-2010)
Prices for brand-name
diabetes drugs (2008-2010)
58% 113%
35% 32%
21%
K-Mart Wal-Mart Industry-Avg.
Price increase for 10 most prescribed diabetes drugs - 2008 to 2010
As for the most mentioned company in Tweets by attendees or DOC,
Sanofi was a clear winner
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 27
77
21 15
8 5 2 0
20
40
60
80
100
Sanofi BoehringerIngelheim
Lilly Novo Nordisk Abbott Roche
# mentioned in tweets
Actively
engaged the
diabetes
community at
ADA
Organized
event “Dribble
for diabetes”
Tweeted ideas
– Diabetes
Midwives
Data for newly approved
Boehringer Ingleheim/Lilly type
2 #diabetes treatment
presented – New Phase III data
and pooled analysis for
linagliptin show improved blood
sugar control in adults with type
2 diabetes when used alone
and with metformin
Liraglutide -
sustained
weight loss at
56 weeks in
non-diabetic,
obese
individuals
Sponsored
ADA@5K,
morning walk
on San Diego
Waterfront
Donated to
ADA San
Diego, for
being the host
city of
SciSessions,
2011
Note: Not
much buzz
with
#ADA2011,
but ample
activity around
#dsummit,
Roche
Diabetes
Social Media
Summit
Although relatively low, there was some buzz around metformin and
dapagliflozin
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 28
Dapagliflozin (2)
• Dapagliflozin Effective at 102 Weeks, but Drug Poses Breast and Bladder Cancer Risk
• Dapagliflozin non-inferior to metformin in lowering A1c, superior in lowering FPG, weight. Sig more UTI,
genital infects in women
Metformin (18)
• Some poor countries have such high taxes on insulin and metformin that at-cost product is completely
unaffordable after taxes
• Metformin costs a fraction of a cent to produce
• Merck retro study: Risk of CVD events 23% higher in elderly #diabetes patients started on sulfonylureas
vs. metformin
• Starting Elderly #Diabetes Patients on Metformin May Reduce Cardiovascular Disease Risk
• Risk-benefit assessment of anti-diabetic drugs shows metformin as most efficacious
• Is Afressa by $MNKD the simplest approval that FDA made complex? Risk-benefit more tolerable than
Avandia or metformin
• Long-term cost effectiveness evaluation of DPP and DPPOS gives resounding thumbs up to use of
metformin
• Reusing lancets; forgetting metformin doses; blowing a good carb intake week with a night out with the
girls
• Metformin decided to turn on me and ruin my insides. On week 2 of titration. Any thoughts?
CI – Sanofi Event – Dribble to Stop Diabetes – A diabetes awareness
initiative with NBA players, sponsored by Sanofi
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 29
Sanofi Aventis – Dribble to
Stop Diabetes event with
former NBA Player, Chris
Dudley at Sails Pavilion, San
Diego, CA
Dennis Ubraniak from Sanofi
USA at the event, contributing
to YMCA San Diego County
on behalf of the partnership
CI – Outdoor Advertising –
Boehringer Ingleheim and Novo Nordisk
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 30
Outdoor Ads for –
Tradjenta (Linagliptin)
Novo Nordisk –
Levemir Pen
© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 31
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For further information on this document, please contact:
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