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AMERICAN MARKETING ASSOCIATIONWASHINGTON, DC CHAPTER 80TH ANNIVERSARY TOP MARKETER AWARDS GALA WINNER LIST

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AMERICAN UNIVERSITY

American University (AU) is a private doctoral university in the heart of our nation’s capital. For years, it’s been hailed as the nation’s most politically active campus – a distinction that recognizes their knowledge, passion, and desire to create meaningful change. This diverse community – representing 146 countries and all 50 states – comes to AU for rigorous academics and real-world learning experiences. Washington, D.C., itself, serves as a laboratory for learning for 85 percent of undergraduates, who gain practical experience through internships in such venues as Capitol Hill, the White House, the Smithsonian, NBC, small nonprofits, and national advocacy organizations. AU’s faculty are true wonks in their fields and include Oscar-winning filmmakers, corporate executives, and advisors to world leaders. Graduates leave AU as knowledgeable professionals, with work experience and lasting connections to experts in their fields.

WONK BRAND CAMPAIGNDEBORAH WILTROUT Team LeadTERRY FLANNERY Vice President for Communications DEBORAH WILTROUT Assistant Vice President of Marketing NATALIE TAYLOR Designer RENA MUNSTER Designer JUANA MERLO DesignerJEL MONTOYA-A. REED Designer SARAH STANKORB Writer ALI KAHN Editor LINDA MCHUGH Executive Editor JEFF WATTS Photographer MATT FREDERICKS Director of Videography DAVE STONE Video Editor MARELEE CSELLAR Associate Director Media Relations TIERNEY SADLER Freelance Copywriter JAMIE HARDIN Marketing Manager JON HUSSEY Web Manager DENNIS FLEMING Designer (part-time)DEBBIE FARRIS Marketing Account Manager SARAH LIEBERMAN Marketing Account Manager BARBARA EMSHWILLER Director of Web Communications LISA LEONE BOMS Manager of Web Communications

JASON SEIKEN, PBSPBS DIGITAL STUDIOS REMIX Mr. Seiken oversees PBS’ award-winning new media services, including pbs.org, pbskids.org, pbskidsgo.org, and the PBS mobile products, such as PBS for the iPad. He also is responsible for revenue from new media and from worldwide DVD distribution and download to own. PBS during the past two years has become an industry leader in the new media space. In a little more than a year, the number of videos viewed on PBS Web sites rose from 2 million a month to 88 million a month. The PBS Kids sites are now the most popular children’s sites on the Web for viewing video, according to comScore. And PBS for the iPad became the #1 most popular free iPad app within 24 hours of launch. In addition, PBS has introduced a number of industry firsts. PBS was the first site to integrate interactive games into television video (pbskidsgo.org). PBS was the first organization to debut a television program on Facebook and, a few months later, the first to debut a program on the iPad. Recently, PBS became the first organization to use augmented reality as an educational tool (http://pbskids.org/dinosaurtrain/games/hatchingparty.html). Before joining PBS, Mr. Seiken was based in London, where he led content development for AOL’s businesses in the UK, France, and Germany as Vice President, Content and Programming for AOL Europe. In addition, Mr. Seiken was the founding Executive Editor of washingtonpost.com, leading the team that created one of the premier newspaper Web sites in the world. Follow him on Twitter: JSEIKEN

Deloitte is one of the world’s largestmanagement consulting providers. With aglobally connected network of member firmsin more than 150 countries, Deloitte bringsworld-class capabilities and high-qualityservice to clients, delivering the insightsthey need to address their most complexbusiness challenges. In the United States,Deloitte LLP and its subsidiaries have 57,000professionals with a single focus: servingclients and helping them solve theirtoughest problems. Deloitte works acrossfour key business areas – consulting, financialadvisory, tax, and audit – but the firm’s real strength comes from combining the talents of those groups to address clients’ needs. Fortune and BusinessWeek consistently rank the organization among the best places to work, which is good news for Deloitte’s talent and clients alike. When the best people tackle the most compelling challenges, everyone wins. Learn more at www.deloitte.com.

PAMELA MERRITT Team Lead JIM ZOOKANDREA SACASAADAM SIMONALEX HASELEYRICK ROGERS

HELPING GOVERNMENT HELP AMERICA

AMADC TOP MARKETER AMADC TOP MARKETER

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Highly-regarded as one of the region’s most experienced interactive marketing strategists, David drives Sage’s creative design and development for all mediums including print, interactive and broadcast. His government and B2B clients include General Service Administration (GSA), National Oceanic and Atmospheric Administration (NOAA), Department of Veterans Affairs (VA), Federal Aviation Administration (FAA), National Institutes of Health (NIH), AT&T, Motorola, General Dynamics, CACI International and ManTech International. David previously served as Vice President, Interactive Services Worldwide for Ogilvy Public Relations. In this capacity, David was responsible for the development, execution, management and implementation of strategic and tactical interactive communications plans for the agency as well as its global clients. He was also responsible for the development, execution and launch of advertising, public relations and public education campaigns via interactive mediums for a diverse client base that included: Center for Disease Control (CDC), National Institute on Deafness and Other Communication Disorders (NIDCD), National Institutes of Health (NIH), U.S. Customs Service, Epilepsy Foundation, Children’s Hospital Center, Coca-Cola, Corvis, GlaxoSmithKline, MasterCard and Midas. Prior to Ogilvy, David worked with Stackig Advertising and Public Relations (now TMP Worldwide). As Interactive Director, he built an interactive division from the ground up for the Washington, DC office by creating a full line of Web-based interactive products and services that increased the agency’s service offerings and revenues. He also led the economic analysis, concept and planning teams for the agency’s interactive product and service launches.Earlier in his career, David held design and senior art director positions with agencies in Israel and Virginia. David’s creative efforts have earned numerous interactive, advertising and print communications awards including three Addys and two EMA honors. David holds a Masters of Fine Arts in Media Studies and a Bachelor of Arts in Communications Design. He currently serves as Senior Corporate Training & Development Consultant for Frost & Sullivan on online marketing and interactive trends.

DAVID GORODETSKI,SAGE COMMUNICATIONS

CAROUSEL307 BILLION & MEGIUSEPPE CARABELLI Team Lead GIUSEPPE CARABELLI Creative DirectorSUNNY KIM DesignerGREG KIHLSTROM Principal, VP of Digital StrategySTEVE CASE Senior UI Developer SUMEET SINGH Technical LeadPATRICK NAGURNY Senior DeveloperBREEANNA BECKHAM Director of Marketing ANNA STEELY Marketing AssociateKAITLIN CARPENTER Marketing Associate

DON’T MOVE FIREWOOD CAMPAIGNGIUSEPPE CARABELLI Team Lead SUNNY KIM DesignerGREG KIHLSTROM Principal, VP of Digital StrategySTEVE CASE Senior UI Developer SUMEET SINGH Technical LeadPATRICK NAGURNY Senior Developer

2012 DC JAZZ FESTIVAL &NATIONAL CHERRY BLOSSOM FESTIVAL CENTENNIAL CELEBRATION

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Carousel30 is an award-winning full-service digital agency that has been in Alexandria, VA since 2003. Its capabilities fall into 5 primary categories: Strategy, User Experience, Creative, Technology and Marketing. This translates into a variety of types of work for their clients, including: Website Design and Development, Online Marketing Campaigns including Social Media, Email Marketing, Display Advertising and Search Engine Marketing, Digital Strategy Consulting for Marketing, Branding and Technology, and Mobile Apps, Websites and Marketing Campaigns. C30 Strategy focuses on thought leadership, engagement and research, conceptualizing and recommending cutting edge solutions, strategies and campaigns that enable clients to achieve great results through the use of new technologies and methods, and social and new media.The agency’s User Experience team focuses on enhancing customer experience and building interactions that increase conversions through information architecture, content strategy, interactive, wireframes, usability testing/focus groups and rapid prototype development. C30’s Creative team has experience ranging from enterprise websites to Facebook Apps, games, and everything in-between. C30’s Technology team’s experience spans a multitude of scripting languages and platforms and content management systems, and has been honed through years of production-based projects with national brands. Capabilities include production of Web applications and software, Rich Internet applications and mobile development with experience in both LAMP/PHP and .NET environments. C30 Marketing’s work begins with the development of online communication plans based on a digital strategy, which outlines the online marketing tactics needed to accomplish client’s business objectives. Next, we begin the tactical execution of strategies with an emphasis on assessment and measurement through analytics, testing and reporting, and to deliver results in-line with goals and initiatives. The team has experience in strategic planning and execution of local, regional, national and international online campaigns.

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Powerful connections sparked at the nexus of unconventional thinking and seized opportunities — this is what Nexus Direct is built on. Dynamic messaging, creative strategy and data-driven marketing campaigns are carefully crafted, connecting businesses with their consumers in real ways. Nexus Direct appreciates being direct — communicating in a fresh and unexpected way that generates measurable results. And those results speak for themselves. Nexus Direct has offices in Atlanta, GA, Virginia Beach, VA and Alexandria, VA.

NEXUS DIRECT WEBSITE

PETE ELLARD Team LeadTEVIS HANNINGTONJAY COMINOLISHAUN QUEZADALORELLE STEPHANSKI

ROSEANNA STANTON, GEORGETOWN UNIVERSITY SCHOOL OF CONTINUING STUDIES STUDENT LIFE-CYCLE INITIATIVE

TRIPLE CANOPYBUILDING VALUES BY BUILDING BRANDJAYANTI MENCHES Team LeadNATHAN ACKERMAN Washington Media Group (communications firm)KEVIN SCARSELLI Washington Media Group (communications firm)KATY PULTZ Marketing Communications Supervisor at Triple Canopy

Triple Canopy is a leading global provider of mission support, security and training services. The company combines comprehensive program management, subcontractor oversight and on-the-ground supervision to support government agencies and multinational corporations in challenging and complex environments across the globe. From logistics and training to personal protection and program management, Triple Canopy offers customized, sustainable solutions that help clients mitigate risk and operate safely and efficiently, regardless of their location. Founded in 2003 by U.S. Army Special Forces veterans, today more than sixty percent of the company’s employee base is comprised of former military personnel. While its corporate headquarters are based in the greater Washington, D.C. area, Triple Canopy represents client interests worldwide. A founding signatory of the International Code of Conduct, Triple Canopy has helped set the standard throughout the industry with its stringent training and exacting code of ethics. Triple Canopy is ISO 9001:2008 certified. Photo From left to right: Kevin Scarselli, Nathan Ackerman, Jayanti Menches, Katy Pultz.

Roseanna Stanton, Ph.D., is the Chief Strategy and Communications Officer, and Senior Associate Dean, at the Georgetown University School of Continuing Studies in Washington, D.C. With more than 12 years of marketing, communications, program development and strategic planning experience, Dr. Stanton oversees the lifecycle management of nearly 10,000 Georgetown University students and alumni each year.In addition to strategic planning, marketing and communications, Dr. Stanton, who is on the Dean’s senior leadership team, is also responsible for new program and product development, student recruitment and student/alumni relationship management for the school’s 11 degree programs, 22 non-degree certificate programs and summer programs that attract more than 2,500 high school students each year.Since joining the Georgetown University in 2010, Dr. Stanton has more than doubled the number of applications received and substantially improved applicant yield rates after re-envisioning the function of admissions within the school. Under her integrated marketing and strategic planning guidance, the number of visitors to the School’s website has more than quadrupled since 2010. Also, during her tenure, the School has developed four new Master of Professional Studies programs.

Prior to working at Georgetown University, Dr. Stanton was the Director of Graduate Accounts at New York University, where she oversaw the marketing for eight graduate schools. In that role, Dr. Stanton developed a marketing planning framework for NYU’s graduate schools that significantly improved the effectiveness of the university’s multi-media communications strategies to attract program inquiries. She began her tenure at NYU as an assistant director in charge of program development.Prior to her work in higher education, Dr. Stanton was Senior Project Manager at Media Farm, where she managed client relationships for the New York-based interactive media design and application development company. Dr. Stanton earned her Ph.D. from New York University. Her dissertation, entitled State High School Graduation Requirements and Access to Postsecondary Education, is a quantitative study of the impact of state mathematics requirements on postsecondary entry rates using a national longitudinal database. She holds a Master of Arts in Graphic Communications Management and Technology, a Bachelor of Science in Education and a Diploma of Teaching. Originally from New Zealand, she currently lives in Washington, D.C., with her husband and their two-year-old daughter.

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KEITH JODOIN, SAPLING PICTURES FACE THE FACTS USA: 100 DAYS, 100 FACTS, “CYBER SECURITY”

As chief storyteller at Sapling Pictures, Jodoin believes in good storytelling and that some stories are better told factually and others dramatically. Either way, his specialty is simply getting it done. End of story. Jodoin writes, directs and produces fiction and nonfiction projects for broadcast networks and Hollywood studios. He leads all production and post-production services offered at Sapling Pictures. Through his work in the television industry for nearly 20 years, he has received awards from CTAM, Promax/BDA, Telly Marcom, Hermes and ITVA, and his independent film work has been screened at festivals around the globe. From blue-chip beauty to high-adrenaline action to brand promotions, his projects vary greatly in genre and tone, highlighting the variety of styles he’s adept at creating. Some of his most notable and exciting projects include: three Aftershow episodes for Discovery Channel’s hit series, Gold Rush; four seasons of the weekly promotional campaign for Discovery Channel’s Deadliest Catch; an insiders’ look into animal care for Zoo Tube, a short series sponsored by Animal Planet and the Association of Zoos and Aquariums; and a series pilot for Discovery International, Between Life and Death, that featured dramatic recreations and top-end computer graphics. Jodoin’s work on other notable properties include Mythbusters, Dirty Jobs, American Chopper, Shark Week, The Science of Star Wars, Batman Begins, the National Treasure series, Mission Impossible 4 and Finding Nemo. In the realm of make believe, Jodoin has created several independent projects including action shorts, one-room dramas, and a unique dramatic improv. In addition to creating award-winning work, Jodoin shares his passion for TV and film by teaching writing and directing courses for Boston University’s Center for Digital Imaging Arts. He lives with his wife and daughter in Fairfax, Va.

The Campaign for Tobacco-Free Kids (TFK) Rebrand and Marketing Program was created through a dynamic partnership between TFK and its agency, FORGE Branding. Working collaboratively, they were able to capture the TFK brand value and effectively promote it to a targeted donor prospect audience. In achieving this, they created notable success in support of the only organization dedicated to ridding the world of the deadly impact tobacco has on our culture and our children.

JOHN KEIGHTLEY TFKSUSAN WALDMAN FORGE BrandingPETE BEEBE FORGE Branding

CAMPAIGN FOR TOBACCO-FREE KIDS IT ALL STARTS HERE: BRANDING AND MARKETING FOR SMOKE-FREE KIDS

Brook Jensen serves as Marketing Manager for the Higher Education Sector at EYP. She guides the national oversight of marketing, public relations and business development activities. Additionally, her specialties include brand management, graphic design and presentation team development. Brook has held professional directorships with CEFPI, SMPS and SWACUHO. She has been published in the Marketer (an SMPS publication). In addition to her directorships, Brook has attained numerous industry marketing awards through SMPS, as well as awards for her personal art work. Brook graduated from the University of Tulsa with a Bachelors of Business Administration.

BROOK JENSEN,EYP ARCHITECTURE & ENGINEERINGSCIENCE ON DISPLAY

B R A N D I N G

PETER LAMOTTE,GENIUSROCKETAUDIO-TECHNICA & EMILY’S LIST

Peter LaMotte is President of GeniusRocket overseeing all functions of the company. He came to GeniusRocket from Corporate Executive Board where he was a Marketing Consultant and Executive Educator for the Marketing Leadership Council and Customer Contact Council. He has worked in the sales and marketing divisions of IBM, Apple, and Intrepid Aviation, an aircraft leasing company. Peter’s career has often been focused on the leading edge of internet technology. While at IBM Peter was one of the original NetGen account executives, IBM’s first industry vertical focused on internet based companies. He holds a B.A. in International Business from Rhodes College and a Masters in Business Administration from Vanderbilt University. Peter has taught classes and seminars on innovation, crowdsourcing, social media, and advertising trends at Georgetown University, George Mason University and University of Maryland’s Smith School of Business. He was voted as on Washington DC’s Tech Titans by Washingtonian Magazine in 2011.

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WENDY ROANVolunteer of the Year

Wendy Roan strengthens loyalty and enlivens customer experience by helping organizations keep their brand promise. Her practice specialties are research, organizational alignment, and training. Currently, Wendy is engaged by the American Nurses Association to redefine its national and state membership value proposition and retention plan for the nation’s 3.1 million nurses. She has worked in place branding engagements (Georgetown and NoMa) and with major cultural institutions (MFA, Boston, COCA, and Clarice Smith Center). She also launched new product lines in the healthcare and environmental sectors (CIGNA Insurance and ERIIS). Wendy serves on the board of directors of DC Youth Orchestra Program as well as AMADC as the VP of Membership. In addition to serving on the board, Wendy has served as AMADC’s Mentoring Program co-chair over the past three years. She is obsessed with health and wellness, filling her spare time with yoga and exercise as well as eating and preparing delicious meals that are good for her loved ones.

MICHAEL GROVEVolunteer of the Year

For more than 20 years, Michael has worked directly with more than 250 small and medium-sized businesses throughout the US. He is eminently qualified for his role at Grove USA. His work history includes three-time business founder, faculty-member at a top-ten business school, and senior strategy consultant at prominent international firms. Michael has a passion for and an ability to translate his experiences into measurable successes for small, privately held companies with sales between $1M and $10M. Companies that have chosen to work with Michael have saved millions of dollars.

ripe is a visual branding think tank that collaborates with clients to create stunning design. A fixture in the DC design community since the early 90’s, ripe has worked with a wide array of clients ranging from international businesses and organizations such as the World Bank, Coca Cola and United Press International to local favorites like Taylor Gourmet and Ted’s Bulletin. ripe works a little differently than most agencies in that every member of the studio plays a vital creative role in every project. This belief that “more minds are better than one” allows ripe to deliver an exceptionally broad range of ideas and directions for client projects. As agency of record for AMA DC, ripe was responsible for crafting a unique and striking brand to celebrate the organization’s 80th anniversary and had the pleasure of expanding and applying that brand across various mediums. ripe is proud to be honored by the DC marketing community and looks forward to many more years of fruitful collaboration with marketers and business leaders alike. Twitter: RIPE

PMR is an association management firm that supports nonprofit organizations ranging from less than 100 members to over 10,000. PMR provides the entire array of nonprofit expertise, including event planning, web design, and members support. PMR is committed to providing the tools, skills, and expertise that nonprofit leaders need to bring their strategic vision to life.

AMADC SPECIAL RECOGNITION

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WE WOULD LIKE TO THANK OUR SPONSORSWithout their generous support, AMADC would not be able to host this 80th Gala and present awards to the Top Marketing Talent in the DC Metro area. Through their partnerships, AMADC is able to provide timely,

innovative and useful information to our members and continues to be the trusted source for the latest practices, education/training, tools, professional networking and go-to resource for marketers and academics.

WWW.AMADC.ORG/CURRENT-SPONSORS