americans for the arts 2019 media kit€¦ · this suite of high-profile and trusted communication...

AMERICANS FOR THE ARTS

2019 MEDIA KIT

As of 3/14/2019

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PACKAGES: Advertising across multiple touchpoints reaching conference attendees, public artists, city departments, students, arts educators, Americans for the Arts members and arts leaders

WEB ADVERTISING: AmericansfortheArts.org, National Arts Marketing Project Conference and Annual Convention webpages, and ARTSblog

EMAIL ADVERTISING: Arts Education Connection, Monthly Wire member e-newsletter and Membership Quarterly

PRINT ADVERTISING: Arts Link member magazine

EVENTS: Annual Convention, Arts Advocacy Day, National Arts Marketing Project Conference

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In this media kit, you will find an assortment of opportunities to target decision makers, leaders, and stakeholders in the arts and communities across the country. Americans for the Arts hosts a number of annual events, and produces web, print, email, and digital resources, offering a variety of ways to gain visibility and exposure for your organization, products, or services.

Americans for the Arts’ mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. We work with you and others to ensure that every American has access to the transformative power of the arts.

Refer to the table of contents below for pricing and availability for our advertising opportunities. For more information, contact us at [email protected] or call 202.371.2830.

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15-20

National Arts Marketing Project PackageNovember 15-18, Miami, FL

The NAMP Conference brings together more than 650 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Reach these communications and marketing decisionmakers through multiple touchpoints before, during, and after this signature event!PRICE: $2,650

• Exhibit table at the NAMP conference• 6’ table with 2 chairs• First-come, first-served choice of booth placement• One complimentary registration• Two discount registrations, $300 each

Half Page7.75” x 4.75”

• NAMP.AmericansfortheArts.org promoted in emails and social media

• Placement on schedule and sessions pages• Ads run on a monthly basis• 5,000+ average pageviews/month• Sidebar ad: 276 px x 245 px

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TABLE TOP EXHIBIT

• Placement in NAMP onsite program• Distributed to all NAMP conference attendees• Half page ad 7.75” X 4.75”• Artwork Deadline: 8/19

PRINT ADVERTISING

WEB ADVERTISING

APP ADVERTISING

• Banner ad in the NAMP conference app• Oct.18 - Nov. 18, 2019, during and leading up to

NAMPC• 4,200+ ad impressions• Specs: 600 px x 110 px

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog ads and Monthly Wire email banner ads

Ad

Annual Convention PackageJune 13-16, Twin Cities, MN

The Americans for the Arts Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakeholders and leaders, including art professionals, patrons, board members, planners, foundation and corporate representatives, elected officials, artists and more. Reach arts leaders across multiple touchpoints leading up to and during the conference! PRICE: $3,000

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• Exhibit space at the main Annual Convention• 6’ table with 2 chairs• First-come, first-served choice of booth placement• One complimentary registration• Two discount registrations, $300 each

• Placement on conference home, schedule pages and all session pages

• Ads run on a monthly basis; limited availability• 18,000+ average pageviews/month during

conference promotion• Sidebar Ad: 220 X 220 px

PRINT ADVERTISING

For more information, contact us at [email protected] or call 202.371.2830

• Placement in Annual Convention onsite program• Distributed to all Annual Convention (including

preconference) attendees• Half page ad: 7.75” X 4.75”• Artwork Deadline: 4/26

TABLE TOP EXHIBIT

WEB ADVERTISING

APP ADVERTISING

• Banner ad in the Annual Convention app• May 16 - June 16, 2019, during and

leading up to conference• 2,500 impressions• Specs: 600 px x 110 px

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog Ads, Public Art Web Package

SidebarAd

Who’s Who at Americans for the Arts EventsNational Arts Marketing Project Conference and Annual Convention

These Americans for the Arts events offer an opportunity to engage with more than 1,650 decision makers, stakeholders and leaders, including art professionals, patrons, board members, planners, foundation and corporate representatives, elected officials, artists and more. Reach arts leaders across multiple touchpoints leading up to and during these events!

PRICE: $5,700

• Exhibit space at the National Arts Marketing Project (NAMP) conference and the main Annual Convention

• 6’ table with 2 chairs• One complimentary registration per conference• Two discount registrations per conference, $300

each

PRINT ADVERTISING

• Placement in Annual Convention and NAMP onsite programs

• Distributed to all conference attendees• Half page ad: 7.75” X 4.75”

TABLE TOP EXHIBIT

• Placement on Convention and NAMP schedule pages and session pages

• Ads run on a monthly basis; limited availability• 28,000+ pageviews/month• Sidebar Ad: 220 px x 220 px; 276 px x 245 px

WEB ADVERTISING

APP ADVERTISING

• Banner ad in Convention and NAMP app• 8,200 app sessions• Specs: 600 px x 110 px

Half Page7.75”x 4.75”

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog Ads, Public Art Web Package and Monthly Wire email ads.

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Arts Education PackageConnect with art educators, students, parents, and advocates through online and email advertisingPRICE: $1,000

WEB ADVERTISING: ARTS EDUCATION• Placement on Resources, National Arts Education Network

pages• Ads run on a monthly basis; limited availability• 2,900 average pageviews/month• Sidebar Ad: 276 px x 245 px

EMAIL ADVERTISING: ARTS EDUCATION CONNECTION• Content: headline news on arts and education, and free

resources• Ads run on per issue basis every month• Circulation: 26,000+ subscribers

WEB ADVERTISING: ARTSBLOG AD• Month-long placement on blog main page, subpages and

posts• 23,700+ average pageviews/month

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Public Art PackageConnect with art educators, students, parents and advocates through online and email advertisingPRICE: $2,200

SidebarAd

*Pages and placement are subject to change and availability.

WEB ADVERTISING: PUBLIC ART• Placement on Year in Review, Public Network and Digital

Classroom pages• Ads run on a monthly basis• 3,700 average pageviews/month

PUBLIC ART TABLE TOP EXHIBIT• Exhibit space at the Public Art preconference• 6’ table with 2 chairs• One complimentary registration, 2 discounted registrations

PRINT ADVERTISING: ONSITE PROGRAM• Half page ad in Annual Convention onsite program• Distributed to all NAMP conference attendees• Specs: 7.75” X 4.75”• Artwork deadline: 4/26

EMAIL ADVERTISING: PUBLIC ART• Headline news on public art, upcoming events, and resources• 4,000+ subscribers

Banner Advertisement

VIP PackageThis suite of high-profile and trusted communication resources offers advertisers brand visibility and access to a variety of key Americans for the Arts stakeholders, including arts and business leaders, Americans for the Arts members, board members, advocates and community leaders.PRICE: $3,700

• Half page back cover ad in Arts Link magazine• Reaches Americans for the Arts members including local

arts agencies, art professionals and community leaders• Circulation: 2,600 printed; 6,500 emailed

• Placement in Monthly Wire, Americans for the Arts member newsletter• Ads run on per issue basis every month• Circulation: 6,500+ subscribers• Sidebar Ad: 165 px x 150 px

• Sponsored post on Americans for the Arts Facebook page

• Reach 54,000 followers

GOLD STAR WEB PACKAGE• Exclusive placement on Americans for the

Arts Home page, 5 hub pages and Job Bank• Ads run on a monthly basis• 33,000+ average pageviews/month• Sidebar ad and banner ad

WEB ADVERTISING

SOCIAL MEDIA

PRINT ADVERTISING

EMAIL ADVERTISING

ARTSBLOG SALON PRESENTER• Sponsor a weeklong series of posts focused

around an overarching topic• Banner and top sidebar ads for a month• 20,400+ average pageviews/month

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Back CoverHalf Page*

7.75” x 4.75”


SidebarAd

NOTE: This pre-selected package can be customized to suit your advertising needs.

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GOLD STAR PACKAGE

Total Cost: $1,000

Sidebar Ad: 276 px x 245 pxBanner Advertisement: 715 px x 105 px

40,000+ pageviews/month

Program Pages - AmericansfortheArts.org Home - Research - Advocate - Connect - Lead - Membership - Job Bank

Exclusive promotion on AmericansfortheArts.org’s high profile home page, five main hub pages and the Job Bank. For arts, community and business leaders across the country, this is the destination for action-oriented research, advocacy news, professional development tools and thought leadership.

Web Advertising: AmericansfortheArts.org

SidebarAd

JOB BANK

Banner Advertisement: $625- 715 px x 105 px

Pageviews/month: 25,000+

• Popular resource for attracting top industry talent to arts organizations

• Audience: Arts professionals, including administrators, educators, marketers and executives

“We recruit on many different job postings, but the moment we post a job on Americans for the Arts, wealways receive a huge influx of qualified candidates.”Caroline Baron, Arena Stage

Banner Ad


• Audiences: arts leaders, arts marketers, educators, students, public artists, and community leaders• Average pageviews/month: 2,900+• Placement on a curated page group targeting a specific audience (see curated groups below)• Artwork specs: JPEG, PNG, GIF; static or animated• Ads run on a monthly basis; limited availability

Sidebar Ad: $450/month

- 276 px x 245 px- Preselected and custom page options


ARTS LEADERSHIP

Program Pages - Arts Leadership Digital Classroom - At Our Events - Emerging Leaders Network - Webinars - On-Demand WebinarsTopic Pages - Funding Resources - Volunteerism - Young Arts Professionals

ARTS EDUCATION

Program Pages - National Arts in Education Week - Arts Education Network - Encourage CreativityTopic Pages - Arts Ed Navigator - Arts Education - Tools and Resources - Arts Education Field Guide - E-book Series

PUBLIC ART

Advertise across the new Public ArtResource Center with resources, tools andopportunities for artists and public art program administrators. Plus advertising on:Program Pages - At Our Events - Public Art & Placemaking Digital Classroom - Public Network Annual Presentations - Public Art Network Year in Review & DatabaseTopic Pages - Cultural Districts - Culture & Communities - Public Art - Social Change

CUSTOM*

3 Program Pages2 Topic Pages

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SidebarAd

SidebarAdvertisement*

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Web Advertising: ARTSblogFor Arts Professionals in the Know

• Audience: ARTSblog is a the popular space for arts and nonprofit managers, business leaders, educators, students, and advocates to share and learn from each other about a variety of specific topics related to the arts, community development, marketing, education and more.• Average impressions per month: 20,400• Placement on blog main page, subpages and posts• Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)• Ads run on a monthly basis; limited availability

Sidebar Advertisement: $350/month- 276 px x 245 px

Banner Advertisement: $625/month- 830 px x 105 px


**Dates and topics subject to change.

SALONS AND ADVERTORIAL

DISPLAY ADVERTISING

Blog Salon Presenter: $1,200/month- Weeklong series of posts focused around overarching themes- Banner and top sidebar placement- Promotional language in marketing materials

Blog Advertorial: $1,200/month- Share your organization’s expertise with a blog on your topic of choice- 450-900 words- Opportunity to include images, gifs, videos, and infographics- Pinned at the top of the ARTSblog home page for two weeks - Promoted in social post and email communication

Featured 2019 Blog Salons

Emerging Leaders (May 6-10)Public Art (August 12-16)National Arts in Education Week (September 9-13)National Arts Marketing Project (October 14-18)

“ARTSblog is an unparalleled resource for artists, community leaders, and arts supporters.” Ryan Nicotra

SidebarAd

Banner Advertisement*


ARTSU ADVERTISING

Sidebar Advertisement: $450- 276 px x 245 px

Pageviews/month: 4,000+

• Hub for digital learning resources across program areas• Audience: Americans for the Arts members, nonmembers; arts and nonprofit professionals,

city planners, arts agency managers, arts administrators, and community leaders

Email Advertising

*Placement dependent upon content and is subject to change.

• Audience: arts educators, arts advocates, business leaders, funders, parents, students• Content: headline news on arts, creativity and

education, and free tools and resources• Circulation: 27,000+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; limited

availability

Banner Advertisement: $300/issue- 550 px x 100 px

The Arts Education ConnectionThe National Voice for the Educational

Power of the Arts


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Banner Advertisement*

Advertorial Stories: $500/issue100 words; optional image

Large Sidebar Advertisement*

Small Sidebar Advertisement*

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• Audience: Americans for the Arts members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators, and

community leaders• Content: national arts news, advocacy initiatives, funding opportunities, events, and

resources• Circulation: 6,500+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month;

limited availability

Small Sidebar Ad: $200/issue- 165 px x 150 px

Large Sidebar Ad: $300/issue- 165 px x 250 px


Monthly WireMember Exclusive E-Newsletter

Email Advertising


Banner Advertisement

Public Art Connection• Audience: Public art leaders including arts adminstrators,

artists, board members and executive directors• Content: headline news on public art, upcoming events, and

free tools and resources• Circulation: 4,000+ subscribers• Artwork specs: JPEG and PNG; static only• Ads run on a per issue basis; limited availability



LargeSidebar

Ad

Small Sidebar

Ad


Print Advertising: Arts LinkMember Quarterly Magazine

*Dates and placement subject to change and availability.

Half Page: $900/issue- 7.75” x 4.75”

Full Page: $1,800/issue- 8.5” x 11”

Back Cover Half Page: $1,200/issue- 7.75” x 4.75”

Contract Artwork Issue DeliversSpring: January 11 February 12 End of MarchSummer: April 6 May 7 Early JulyFall/Winter: August 18 September 9 Early November

• Audience: Individual and Organization Members, local arts agencies, arts and nonprofit professionals• Content: latest trends, resources, idea sharing, member highlights, profiles• Circulation: 2,600 mailed; 6,500 emailed• Artwork specs: PDF/X1-a, CMYK or four-color equivalent• Ads run on a per issue basis; limited availability on select placements

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ADD ON! Banner in Artslink EmailBanner Ad: $100/issue- 550 x 55px- Average Open rate: 26%

Full Page*8.5” x 11”

Back Cover Half Page*

7.75” x 4.75”

Banner Ad

Standard benefits:• One 6-foot skirted table, with two chairs• First-come, first-served choice of booth placement• One complimentary registration• Two discount registrations, $300 each• Program: company, URL and 35-word description• Online: company, logo, URL and 35-word

description• Mobile app: company, URL and 35-word

description• Eblast: logo• Attendee list PDF (name, title and company)

Events: Annual ConventionTwin Cities, MN

June 13–16, 2019

TABLE TOP EXHIBITMain Convention: $1,850Public Art Preconference: $850Main Convention w/Preconference: $2,150

Final contract deadline: 5/7Description, logo, URL deadline: 5/7

Power Pack! upgrade benefits: $100• Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo

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The Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakeholders and leaders from the arts field, including artists, patrons, board members, planners, foundation and corporate representatives, elected officials, and community leaders.

SPONSORSHIPSponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2019 Annual Convention Sponsorship Prospectusfor the full list of options: convention.artsusa.org/action/sponsor-exhibit-or-advertise.


Public Art Preconference Plus: $1,150 - Includes the Public Art Preconference and Friday of the Main Convention

http://convention.artsusa.org/sites/default/files/pdfs/CONV%202018%20Sponsorship%20Prospectus_v2.pdf

Half Page: $1,000Full Page: $1,750Inside Front: $2,250Inside Back: $2,250Back Cover: $2,500

Contract deadline: 4/8Artwork deadline*: 4/26

PROGRAM ADVERTISEMENT

Reserve a table top exhibit and receive 10% off a program ad!

Events: Annual ConventionTwin Cities, MN

June 13-16, 2019


Banner Advertisement: $625/month- 680 px x 100 px

• Audience: artists, patrons, board members, planners, foundation and corporate

representatives, elected officials, and more• Placement on conference home, schedule

pages and all session pages• 18,000 pageviews/month during the conference promotion• Artwork specs: JPEG, PNG, GIF; static or

animated • Ads run on a per issue basis every month;

limited availability

• Placement in Annual Convention onsite program• Distributed to all Annual Convention

(including preconference) attendees

WEB ADVERTISING

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Full Page8.5” x 11”Half Page

7.75 x 4.75”

SidebarAd

Annual Convention exhibitors get 10% off program ads

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Events: National Arts Marketing Project ConferenceMiami, FL

November 15-18, 2019

Standard benefits:• One 6-foot skirted table with two chairs• First-come, first-served choice of booth

placement• One complimentary registration• Two discount registrations, $300 each• Program: company, URL and 35-word

description• Online: company, logo, URL and 35-word description• Mobile app: company, URL and 35-word

description• Eblast: logo• Attendee list PDF (name, title, company)

TABLE TOP EXHIBITMain Conference: $1,700

Final contract deadline: 9/5Description, logo, URL deadline: 9/5

Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the NAMP Sponsorship Prospectus and the full list of options at artsmarketing.org/conference/sponsor-exhibit-advertise.

Power Pack! upgrade benefits: $100• Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo

The NAMP Conference brings together more than 650 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Connect with this engaged audience to promote your business, organization, or product.

SPONSORSHIP


Half Page7.75”x 4.75”

Full Page8.5” x 11”

Half Page: $800Full Page: $1,300Inside Front: $1,750Inside Back: $1,750Back Cover: $2,300

Contract deadline: 8/5Artwork deadline*: 8/19


WEB ADVERTISING• Audience: arts marketers, communications professionals, arts leaders, and decision makers• New Drupal 7 website promoted in AFTA

emails and social media • 5,000 average pageviews/month• Ads run on a per issue basis every

month; limited availability

CONFERENCE WEB PACKAGE• Placement across schedule and sessions

pagesNew Drupal 7 website with

expanded arts marketing resources

Events: National Arts Marketing Project ConferenceMiami, FL

November 15-18, 2019


• Placement in NAMP onsite program• Distributed to all NAMP conference attendees

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Reserve a table top exhibit and receive 10% off a program ad!

Ad

NAMP Email and App AdsMiami, FL

November 15 - 18, 2019

EMAIL ADVERTISING • Audience: arts marketers and communications professionals• Content: Video and written marketing resources,

trends and upcoming customized workshops• Circulation: 25,000• Ads run on a per issue basis every month; limited

availability

APP ADVERTISING


Banner Advertisement: $200- 600 px x 110 px- Runs October 18 - November 18

Sponsored App Posts: $300- Three sponsored posts over the conference- 650 x 450 px image (jpg or png)- 250 characters

• Connect with attendees through the NAMP Conference app, the go-to resource for all

Conference news and updates. • 3,000+ impressions

Ad

Interact Wall Advertising

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Banner Ad

Advertorial Stories: $500/issue- 100 words; optional image

The National Arts Action Summit brings together more than 700 arts advocates, students, educators, and funders from across the country to learn new skills and advocate for the power of the arts.

From cutting-edge software to educational programs, National Arts Action Summit attendees are looking for tools and resources like yours to more effectively affect change. Connect with this engaged audience to promote your business, organization, or product!

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Half Page5” x 3.875”

Full Page5” x 8”

Half Page: $600Full Page: $1,000Inside Front: $1,300Inside Back: $1,300Back Cover: $1,800

Contract deadline: 1/11Artwork deadline: 1/25


• Placement in NAAS onsite program• Distributed to all NAAS summit attendees

National Arts Action Summit Program AdsWashington, D.C.March 4–5, 2019

WEB ADVERTISING• Audience: art advocates, students, educators, administrators and professionals• Promoted in Americans for the Arts emails

and social media • 13,000 average pageviews/month during

the peak registration months of February and March

• Ads run on a per issue basis every month; limited availability

National Arts Action Summit Web and App AdsWashington, D.C.March 4-5, 2019


SidebarAd

APP ADVERTISING

Banner Advertisement: $200- 600 px x 110 px (jpg or png)- Runs February 5 - March 5

Sponsored App Posts: $300- Three sponsored posts over the conference- 650 x 450 px image- 250 characters of text- 50 x 50 px logo (jpg or png)

• Connect with attendees through the National Arts Action Summit app, the go-to resource for all Conference news and updates.

• More than 5,000 sessions and 300 unique users

Interact Wall Advertising

Ad

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Americans for the Arts1000 Vermont Avenue, NW 6th Floor

Washington, DC 20005Telephone: 202.371.2830

Fax: [email protected]

www.AmericansForTheArts.org

americans for the arts 2019 media kit€¦ · this suite of high-profile and trusted communication...

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