amhe identidad · us gdp % change in real gdp, annualised 04 02 03 2008 04 04 01 02 03 04 02 03 04...
TRANSCRIPT
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AMHE—Identidad—
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—Gráfica—Creciente—Decreciente—Dinámica—CompilaciónCambio—Inteligente—Análisis— Movimiento—Visualización—La representación de datos con recursos gráficos dentro de la identidad.
Concepto—
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Moodboard—
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Diseñada en 1896 por Gunter Gerhard Lange en Berlín y precursora de la tipografía más influyente de la historia Helvetica
Tipografía—
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ABCDEFGHIJKLMNÑOPQRSTUVWXYZabcdefghijklmnñopqrstuvwxyz1234567890!¡¿?/&‹›{}*#$%!¥£=+
Berthold Akzidenz Grotesk
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Paleta económica, 2 tinas y porcentajes de negro
Color—
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Solución—
x x x
x
x
x
Arquitectura y métrica
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Sistema—
Una marca dinámica
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Sistema—
AsociaciónMexicana De HistoriaEconomica
Versión vertical—Minúsculas
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Sistema—
ASOCIACIÓN MEXICANA DE HISTORIA ECONOMICA
Versión horizontal—Mayúsculas
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Aplicación—
Formatos impresos
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Aplicación—
Versión horizontal
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Sello—
Identidad Corporativa — low cost
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Gracias.—