amoha education (p) ltd - company profile
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Amoha Education (P) Ltd.July 2011
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Contents
Amoha Education (P) Ltd.
Executive Summary
Factsheet
Offices & Centres
Business ModelKey People
SWOT Analysis
Expansion Plans
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
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Executive Summary
Company
Description
Amoha Education (P) Ltd. offers spoken English and written English courses to students
The company runs a successful chain of over X centres across Y cities across India; has presence in the
international space as well; Singapore
Business Model It primarily functions under two broad categories, category 1 and category 2
SWOT Analysis
Strength 1 is one of its major strengths; however its weakness 1 is one of the key areas of concern
The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
Financial Profile
Amoha Education (P) Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y
decline of x per cent. However, it incurred a net loss of INR B mn in FY 20-- as compared to a net loss INR C
mn in FY 20--
The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20--, 20--, 20-- and 20--, giving an insight into the company's
financial performance
Industry Analysis
Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, A and B
Formal education system includes segments such as P and Q, whereas the informal education system
includes D, E and F
Vocational training market is currently estimated to be worth INR S bn and is poised to grow at v per cent
CAGR to reach INR Y bn by 20--
The market is divided into segments like G, H, I, J etc.
Competitive
Landscape
Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competition in the coaching class industry is increasing steadily with many private chains opening their
institutions in different regions of the country
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SAMPLE
FactsheetBasic Information
Amoha Education (P) Ltd. (Veta) runs a chain of English language
training institutes across India under the name Veta
Veta was formerly known as Name 1, started its journey in 19--
and is presently one of the established English Training Institutes
in India
It operates over X centres across Y cities in India and has
empowered over Z million people to speak English.
It has presence in the international space as well; Singapore
Veta offers customized courses under three broad heads
Service 1
Service 2
Service 3
Brief Description
Industry --
Corporate Address --
Tel No. --
Fax No. --
Website --
Year Founded --
Ownership --
Revenue --
Fiscal Year End --
Auditor --
Competitors --
20--:
20--:
20--:
19--:
19--:
19--:
Source:
Brief History
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Offices & Centres India
HQ Office
Veta English Training Centres
Source:
Surat
Note:
Note:
SAM
PLE
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Offices & Centres Global
Veta English Training Centre
Source:
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SAMPLE
Business Model
Source:
Veta X Facts
Veta follows the X model to expand its presence across the country
wherein it scouts for partners in the form of Y for tie-ups. It has
certain franchisee requirements which can be enlisted as below:
Requirement 1
Requirement 2
Requirement 3
Requirement 4
Requirement 5
Requirement 6
Amoha Education (P) Ltd.
Format 1 Format 2
Veta Y Facts
X requirements for Veta One can be enlisted as below:
Requirement 1 Requirement 2
Requirement 3
Requirement 4
Requirement 5
Requirement 6 Requirement 7
Veta emphasizes on Format 1/Format 2 to be in x: y ratio, A out of B X centres to be Format 1
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Key People (1/2)Chairman
Mr. X
Chairman
Age : --Since: --
Current Position: --
Qualification: --
Others --
Mr. Y
Managing Director
Age : --
Since: --
Current Position: --
Professional History: --
Qualification: --
Managing Director
Source:
Mr. ZGeneral Manager of Operations
Age : --Since: --
Current Position: --
General Manager of Operations
----
----
Name No. of Shares held
-- --
-- --
-- --
-- --
Shareholders of the Company
a%
b%
Shareholding Pattern
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SAMPLE
SWOT Analysis
Strength 1:
Strength 2:
Strength 3:
Weakness 1:
Weakness 2:
Opportunity 1:
Opportunity 2:
Threat 1:
Threat 2:
Threat 3:
Strengths Weaknesses
Opportunities Threats
Source:
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Ratio AnalysisKey Ratios
Source: Note:
Key Ratio Analysis
100%
Improved Decline
Analysis Point 1
Analysis Point 2
Analysis Point 3
Analysis Point 4
Analysis Point 5
Analysis Point 6
Analysis Point 7
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y-o-y change
(20--)
---Capital Employed Turnover
---Current Asset Turnover
---Asset Turnover
---Fixed Asset Turnover
---Efficiency Ratios
---Interest Coverage Ratio---Debt to Capital Ratio
---Debt to Equity Ratio
---Leverage Ratios
---Cash Ratio
---Current Ratio
---Liquidity Ratios
---Interest costs (% of Sales)
---Administration costs (% of Sales)
---Operating costs (% of Sales)
---Cost Ratios
---Return on Fixed Assets
---Return on Assets
---Return on Capital Employed
---Return on Equity
---Profit Before Tax Margin
---Net Margin
Particulars 20-- 20-- 20--
Profitability Ratios
Operating Margin - - -
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Industry AnalysisVocational Training Industry Overview Size & Growth
Source:
Market Segmentation
Vocational training market is currently estimated to beworth INR X bn and is poised to grow at u per cent
CAGR to reach INR Y bn by 20--
Some major segments in vocational training in Indiainclude Segment A, Segment B, Segment C, Segment Dand Segment E
Based on the trends of employability in the industry,
Segment F. Segment G, Segment H, Segment I, Segment J
are the emerging segments
It is a developing market with strong opportunity for
new players
Private players operate free of any regulations i.e. no
governing/ regulatory bodies
Factors driving growth for the market include - Factor 1
Factor 2
Factor3
Factor 4
Visible trends in the market are -
Trend 1
Trend 2
Trend 3
Trend 4
0
50
100
150
200
INR bn
+ u %
20--e
T
20--e
S
20--e
R
20--e
Q
20--
P
Others
p%E
o%
D
n%
C
m%B
l %
Ak%
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Competitive Landscape (3/3)
Source:
Competitive Scenario
Major Market Segments (courses/subjects)
Geographic Presence (India)
Financial Information (INR mn FY 2010)
Number of Centres
L
M
L
H
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BSL Training
M
H
NA
Course E
Course F
Course D
Course C
Course B
H
M
M
L
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Veta
M
-
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Course A
Spoken English :
MHNALZone D
MMHMZone C
LLNANAZone B
HMNAHZone A
----Net Profit/(loss)
----Total Revenue
-----Study Centres
SpeakwellSmarttalkRussellsBM EnglishBafelCompany Name
Offered Not OfferedH: High; L: Low; M: Medium
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