amoha education (p) ltd - company profile

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    Amoha Education (P) Ltd.July 2011

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    Contents

    Amoha Education (P) Ltd.

    Executive Summary

    Factsheet

    Offices & Centres

    Business ModelKey People

    SWOT Analysis

    Expansion Plans

    Financial Profile

    Industry Analysis

    Competitive Landscape

    Competitive Benchmarking

    Recent News

    Appendix

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    Executive Summary

    Company

    Description

    Amoha Education (P) Ltd. offers spoken English and written English courses to students

    The company runs a successful chain of over X centres across Y cities across India; has presence in the

    international space as well; Singapore

    Business Model It primarily functions under two broad categories, category 1 and category 2

    SWOT Analysis

    Strength 1 is one of its major strengths; however its weakness 1 is one of the key areas of concern

    The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse

    affect on the strategic initiatives and growth prospects of the organization

    Financial Profile

    Amoha Education (P) Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y

    decline of x per cent. However, it incurred a net loss of INR B mn in FY 20-- as compared to a net loss INR C

    mn in FY 20--

    The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios

    depicting the key financial figures for FY 20--, 20--, 20-- and 20--, giving an insight into the company's

    financial performance

    Industry Analysis

    Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

    education systems namely, A and B

    Formal education system includes segments such as P and Q, whereas the informal education system

    includes D, E and F

    Vocational training market is currently estimated to be worth INR S bn and is poised to grow at v per cent

    CAGR to reach INR Y bn by 20--

    The market is divided into segments like G, H, I, J etc.

    Competitive

    Landscape

    Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

    Competition in the coaching class industry is increasing steadily with many private chains opening their

    institutions in different regions of the country

    SAMPLE

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    SAMPLE

    FactsheetBasic Information

    Amoha Education (P) Ltd. (Veta) runs a chain of English language

    training institutes across India under the name Veta

    Veta was formerly known as Name 1, started its journey in 19--

    and is presently one of the established English Training Institutes

    in India

    It operates over X centres across Y cities in India and has

    empowered over Z million people to speak English.

    It has presence in the international space as well; Singapore

    Veta offers customized courses under three broad heads

    Service 1

    Service 2

    Service 3

    Brief Description

    Industry --

    Corporate Address --

    Tel No. --

    Fax No. --

    Website --

    Year Founded --

    Ownership --

    Revenue --

    Fiscal Year End --

    Auditor --

    Competitors --

    20--:

    20--:

    20--:

    19--:

    19--:

    19--:

    Source:

    Brief History

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    Offices & Centres India

    HQ Office

    Veta English Training Centres

    Source:

    Surat

    Note:

    Note:

    SAM

    PLE

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    Offices & Centres Global

    Veta English Training Centre

    Source:

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    SAMPLE

    Business Model

    Source:

    Veta X Facts

    Veta follows the X model to expand its presence across the country

    wherein it scouts for partners in the form of Y for tie-ups. It has

    certain franchisee requirements which can be enlisted as below:

    Requirement 1

    Requirement 2

    Requirement 3

    Requirement 4

    Requirement 5

    Requirement 6

    Amoha Education (P) Ltd.

    Format 1 Format 2

    Veta Y Facts

    X requirements for Veta One can be enlisted as below:

    Requirement 1 Requirement 2

    Requirement 3

    Requirement 4

    Requirement 5

    Requirement 6 Requirement 7

    Veta emphasizes on Format 1/Format 2 to be in x: y ratio, A out of B X centres to be Format 1

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    SAMPLE

    Key People (1/2)Chairman

    Mr. X

    Chairman

    Age : --Since: --

    Current Position: --

    Qualification: --

    Others --

    Mr. Y

    Managing Director

    Age : --

    Since: --

    Current Position: --

    Professional History: --

    Qualification: --

    Managing Director

    Source:

    Mr. ZGeneral Manager of Operations

    Age : --Since: --

    Current Position: --

    General Manager of Operations

    ----

    ----

    Name No. of Shares held

    -- --

    -- --

    -- --

    -- --

    Shareholders of the Company

    a%

    b%

    Shareholding Pattern

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    SAMPLE

    SWOT Analysis

    Strength 1:

    Strength 2:

    Strength 3:

    Weakness 1:

    Weakness 2:

    Opportunity 1:

    Opportunity 2:

    Threat 1:

    Threat 2:

    Threat 3:

    Strengths Weaknesses

    Opportunities Threats

    Source:

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    SAMPLE

    Ratio AnalysisKey Ratios

    Source: Note:

    Key Ratio Analysis

    100%

    Improved Decline

    Analysis Point 1

    Analysis Point 2

    Analysis Point 3

    Analysis Point 4

    Analysis Point 5

    Analysis Point 6

    Analysis Point 7

    -

    -

    -

    -

    -

    --

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    20--

    -

    -

    -

    -

    -

    --

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    y-o-y change

    (20--)

    ---Capital Employed Turnover

    ---Current Asset Turnover

    ---Asset Turnover

    ---Fixed Asset Turnover

    ---Efficiency Ratios

    ---Interest Coverage Ratio---Debt to Capital Ratio

    ---Debt to Equity Ratio

    ---Leverage Ratios

    ---Cash Ratio

    ---Current Ratio

    ---Liquidity Ratios

    ---Interest costs (% of Sales)

    ---Administration costs (% of Sales)

    ---Operating costs (% of Sales)

    ---Cost Ratios

    ---Return on Fixed Assets

    ---Return on Assets

    ---Return on Capital Employed

    ---Return on Equity

    ---Profit Before Tax Margin

    ---Net Margin

    Particulars 20-- 20-- 20--

    Profitability Ratios

    Operating Margin - - -

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    SAMPLE

    Industry AnalysisVocational Training Industry Overview Size & Growth

    Source:

    Market Segmentation

    Vocational training market is currently estimated to beworth INR X bn and is poised to grow at u per cent

    CAGR to reach INR Y bn by 20--

    Some major segments in vocational training in Indiainclude Segment A, Segment B, Segment C, Segment Dand Segment E

    Based on the trends of employability in the industry,

    Segment F. Segment G, Segment H, Segment I, Segment J

    are the emerging segments

    It is a developing market with strong opportunity for

    new players

    Private players operate free of any regulations i.e. no

    governing/ regulatory bodies

    Factors driving growth for the market include - Factor 1

    Factor 2

    Factor3

    Factor 4

    Visible trends in the market are -

    Trend 1

    Trend 2

    Trend 3

    Trend 4

    0

    50

    100

    150

    200

    INR bn

    + u %

    20--e

    T

    20--e

    S

    20--e

    R

    20--e

    Q

    20--

    P

    Others

    p%E

    o%

    D

    n%

    C

    m%B

    l %

    Ak%

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    Competitive Landscape (3/3)

    Source:

    Competitive Scenario

    Major Market Segments (courses/subjects)

    Geographic Presence (India)

    Financial Information (INR mn FY 2010)

    Number of Centres

    L

    M

    L

    H

    -

    -

    -

    BSL Training

    M

    H

    NA

    Course E

    Course F

    Course D

    Course C

    Course B

    H

    M

    M

    L

    -

    -

    -

    Veta

    M

    -

    -

    Course A

    Spoken English :

    MHNALZone D

    MMHMZone C

    LLNANAZone B

    HMNAHZone A

    ----Net Profit/(loss)

    ----Total Revenue

    -----Study Centres

    SpeakwellSmarttalkRussellsBM EnglishBafelCompany Name

    Offered Not OfferedH: High; L: Low; M: Medium

    SAMPLE

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    Thank you for the attention

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    About Netscribes

    Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The companys expertise spans areas of investment

    & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies atrue value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and

    growth objectives.

    Amoha Education (P) Ltd. is a part of Netscribes Education Company Profile Series.For more detailed information or customized research requirements please contact:

    This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.

    Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes

    (India) Pvt. Ltd. and no part may be reproduced without prior written permission.

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    E-Mail: [email protected]

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    E-Mail: [email protected]