© 2010 deven maru and sandwich flavor all rights reserved1 sandwich flavor for fresh, grilled and...

© 2010 Deven Maru and Sandwich Flavor

All rights reserved 1

Sandwich Flavor

for fresh, grilled and exotically spiced Mumbai

style sandwiches

© 2010 Deven Maru and Sandwich Flavor

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the mission

© 2010 Deven Maru and Sandwich Flavor

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The Sandwich Flavor provides fresh, vegetarian grilled sandwiches for healthy living

© 2010 Deven Maru and Sandwich Flavor

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the product

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Healthy Fresh vegetables

Grilled and hotVegetarian

Flavor and spiceLocally grown produce

reasonable price

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© 2010 Deven Maru and Sandwich Flavor

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$3.99 House Sandwich with salad

$2.99 House Sandwich

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How can you go wrong?

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the customer

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vegetarianhealth aware

likes Flavor and spice

Wants Locally grown produce

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The Asian population, of which Asian Indians are part of, is expected to be 500,916 by 2010

Target Market: 2% of above population in first year i.e. 10,000 customers

Source: Population Projections for California and Its Counties 2000-2050 by Department of Finance, State of California

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the competition

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© 2010 Deven Maru and Sandwich Flavor

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the opportunities

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beverages soups

saladswhole wheat pita

wrapsCatering and parties

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the positioning

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Vegetarian, calorie light, hot

All types, calorie heavy, cold

Industrial, big franchise

delivery and packaging

Unique, fresh,

flavor, local

Sandwich Flavor

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Sales and marketing

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Distribute flyers restaurant website

print ads in select publications

Facebook page for offers and updates

Twitter tweets with special offers

promotional video on youtube

Email sign=up of customer for newsletters

feature on specialty coupon site like groupon.com

© 2010 Deven Maru and Sandwich Flavor

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the finance

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Capital Expenditure

Commercial grade bread oven $4,500

Plates and dishes $1,500

Commercial dishwasher $2,500

Preparation Table $3,500

Range $2,000

Heavy duty grill $ 650

Total $14,650

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Pro Forma Income Statement 2010 2011

$ % $ %

Net Sales $34,900 100 $43,624 100

Cost of goods sold $ 4,760 13.6 $ 6,750 15.4

Gross margin $30,140 86.4 $36,874 84.6

Operating expenses

Wages and salaries $18,000 $18,000

Advertising & promotion $ 400 $ 400

Rent (if not owned) $ 1,200 $ 1,200

Insurance $ 650 $ 750

Licenses (city & state) $ 250 $ 350

Utilities $ 2,700 $ 2,700

Repairs and maintenance $ 1,000 $ 1,500

Other Supplies $ 1,000 $ 1,500

Total operating expenses $25,200 $26,400

Profit (loss) pre-tax $ 4,940 $10,474

Taxes (assume 36%) $ 1,778 $ 3,770

Net profit after taxes $ 3,162 $ 6,704

© 2010 Deven Maru and Sandwich Flavor

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Thank you