© faveo limited 2008joanne.morgan@faveo.co.uk faveo limited dr joanne morgan chief executive ®

© Faveo Limited 2008© Faveo Limited 2008 joanne.morgan@faveo.co.ukjoanne.morgan@faveo.co.uk

Faveo Limited

Dr Joanne MorganChief Executive

®

Manufacturing & selling the world’s first backless & strapless bra for larger sizes

Layered Intellectual Property (IP)

Pipeline of innovative products

Addressing unmet market needs

Seeking partners for global development

Outline

Mary Phelps Jacobs filed a patent 1913

sold it for £1,500 to Warner’s (still going today)

Based on the cantilever system

All bras since based on this principal

History of the Bra

Patented in December 2003

1 year research to develop IP

Filed new patents (PCT) December 2004

Developed first product 2005

Faveo company structure & finance 2006

Product Launch 2007

Faveo Limited History

Secured grant funding for R&D £70k

For development & protection of IPR

UK government see’s innovation as vital for economic development

Emphasis on innovation & IPR

UK Governmental Support

Patent – vital to secure investment due to R&D– countries that will manufacture or sell– more than 1 invention? Country dependent

Registered Designs Trademarks (GB & Worldwide) Copyright, Unregistered Design Rights KNOW-HOW!

Adding value to the business

Intellectual Property

50% smaller busted 50% larger busted

First Product to Market

Fashion Dictated by Lingerie

Sources: www.kays.com www.bravissimo.co.uk www.finestlingerie.co.uk

Competition

Only for smaller sizes: A B C/D

Faveo: C D DD E F FF G GG H

Faveo® Freedom Bra

Moulds into shape

Moulding a heavy breast is the same as moulding a light breast…..

But lifting a heavy breast is harder than lifting a lighter breast

How does it work?

Same lift as a

normal bra

AGE: 54

Size: 38F

New inventions get press!

UK press: News Papers & Television

Press & PR

High growth potential

IP Pipeline – bringing new products to market– bras without wires that are supportive– health & wellbeing

Seeking partners for global development– Finance– Distribution– licensees

Future Prospects

© Faveo Limited 2008© Faveo Limited 2008 joanne.morgan@faveo.co.ukjoanne.morgan@faveo.co.uk

Thank You

www.faveo.co.uk

joanne.morgan@faveo.co.uk