05 mobile monday itsmy 20091012

2.5 million friends500 million mobile PI s/month

itsmy® connects you and yourfriends via mobile profile pages

US, UK, Italy and Spains leading pure mobile web community

grab your phone,

browse to m.itsmy.com

Yo! Mobile Monday Munich

A mobile social media company with 4 divisions.

Online is NO competition.Mobile is THE new type of Media!

• Never in history any company was able to make themove! New business fields always brought a newLeader.

No Vodafone before Mobile No Google before InternetNo Audi before Cars

Mobilize the Internet!

100% vs. 10%Good luck!

Live Status connected to: Twitter..

Personal Mobile Profiles: Private or Public

Pictures and Videos …

Digital Gifts

Mobile Browser Apps:BBC, Weather, Times, Goal.com…

LBS: Google Maps…

Mobile Browser Messaging

Advertising Space

Mobile Browser Games

Personal Mobile Profiles.

Personal Mobile Browser Page: m.itsmy.com/mikko

* All trade names, logos, trademarks or registered trademarks contained in this presentation are trade names, logos, trademarks or registered trademarks of their respective owners

How many times do you visit itsmy.com ?

More than 5 times a day

Every week

1-3 times a day

Once a day

Once a month

43 %

32%

11 %6 %4 %

SpainItalyUS UK

53 %

30 %

7%

53 %

17 %

10%10 %

44 %

33 %

11 %10 %6 %

others others2 %

others

7 %others1 %

Pageviews per active user /dayOperators/UK

202 230

3

242

T-Mobile

188

Orange O2 Vodafone

187 mobile pages surfed per user per day

mobile web traffic only

Are you able to use an online community on your computer at work, university?

Yes I am able

I dont use online communities

30 %

US

30 %

40 %

25 %

UK

32 %

45 %

No chance its forbidden or blocked

How do you communicate with your closest friends or family the MOST?

with my PC with my mobile

SpainUS UK Italy

9 %8 %4 %2 %

SpainUS UK Italy

91 %92 %96 %98 %

100

80

60

40

20

0

Does the current economic situation stop you from surfing mobile internet and spend money for mobile services?

UK Italy

No Yes

US

No Yes No Yes21 %79 % 44 %56 %24 %76 %

Internet usage in the future: How will you access internet?

with my mobile

with my PC

PC and mobile phone the same frequency

83 %

US

5 %

11 %

87 %

UK

5 %8 %

78 %

Spain

15 %

7 %

51 %

Italy

35 %

14 %

Friends per active user

222433 34

SpainItalyUS UK

How many really good friends do you have in itsmy?

ItalyUK

> 10

US

>10 friends

1 friend

5 – 10 friends

3 - 5 friends

0 friend

5 %

45 %

16 %

19 %

12 %

6 %

41 %

21 %

18 %

11 %

Spain

5 %5 %

47 %

15 %

13 %

19 %

5 %3 %

47 %

15 %

15 %

19 %

What are you reading more frequently: Emails or community messages?

5 %23 %72 %

SpainItaly

Comm

unityMessages

5 %17 %78 %

Both the same

Emails

Comm

unityMessagesBoth the same

Emails

5 %

US UK

18 %75 %

Both the same

Emails

13 %22 %64 %

Both the same

Emails

Comm

unityMessages

Comm

unityMessages

Will you surf mobile communities more actively, if you have faster mobile internet access and a better mobile phone?

3 %7 %90 %

yes nomaybe

4 %6 %90 %

yes nomaybe

5 %10 %85 %

yes nomaybe

8 %11 %81 %

yesno

maybe

SpainItalyUS UK

How many Community Messages per day per user

12,52433 34

SpainItalyUS UK

How do you communicate with your closest friends or family the MOST?

with my PC with my mobile

SpainUS UK Italy

9 %8 %4 %2 %

SpainUS UK Italy

91 %92 %96 %98 %

How different is the content: videos, pictures, messages... of your mobile phone compared to that on your computer/pc?

They both have completely different stuff on them

Everything I have on my phone I also have on my PC

Most pictures and videos are the same on my phone and PC

New stuff on my phone, old stuff on my PC

I backup only the best stuff on my pc

67 %

15 %8%6 %5 %

SpainItalyUS UK

67 %

15 %8%8 %2 %

58 %

24 %

7%5 %5 %

71 %

16 %

6 %6 %1 %

Mobile Advertising

User Advertising: Banners incl. Real time stats

Mobile Social Browser Game: Graffiti

Had you made new friends while playing multiplayer browser games on itsmy?

61%

39%

yes

no

© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America

Profile Themes

Do you spend money for mobile games?

48%

40%

from time to time

never

regularly 12 %

© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America

How much money do you spend for mobile gaming per month?

70%

22%

under 2 GBP/EUR/$

up to 10 GBP/EUR/$

more than 10 GBP//EUR 8 %

© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America

Do you play multiplayer games mostly with..

51%

28%

21 %

with/against whoever is online

with/against your friends

with/against people who play regularly with/against you

© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America

What is your medium for playing games in the future?

63%

17%

15%

Mobile Phone

Internet PC

Gaming Console

5% TV

© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America

Virtual Goods: Mobile Gifts

User’s personal mobile “itsmy”

profile

http://m.itsmy.com | Store

Mobile Browser App’s

Link to Mobile Browser Site:

Buy now

Me and My Friends

73% Startpage.

Profile Games

itsmy is a brand of

Gofresh GmbHMunich | London | MadridHQ: Gofresh GmbHLilienstraße 7, 81669 Munich, Germanysabine.irrgang@gofreshgroup.comTel. +49 89 6230 3737Fax +49 89 6230 3750Mobile +49 1775015290

Danke, Vince

Antonio Vince Staybl CEO and Co-Foundervince@itsmy.com

®