09. synthazising the nature of brands
Post on 01-Feb-2015
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Synthazising the nature of brands
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THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM
04/10/23AOT - www.tharakadias.com 6
04/10/23AOT - www.tharakadias.com 10
04/10/23AOT - www.tharakadias.com 13
Brand Personality
Sincerity excitementCompetence
SophisticationRuggedness
Down to earth Honest
WholesomeCheerful
Daring sprinted
ImaginativeUp to date
ReliableIntelligentSuccessful
Upper classCharmin
Out doors Touch
15AOT - www.tharakadias.com 04/10/23
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