1 ciudadanos marketing
Post on 21-Jan-2017
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We have had a market since 1978…
With an oligopoly of two companies
But in the last years the product they offered got rotten
And the costumers demanded a change
Then, two new companies offered what people demanded
One aim
New Centre Option
Young politicians
Long-term view
Spain unity
Sensible change
Strengths1. Strong leader
2. Communication skills
Weaknesses1. Lack of experience2. Undefined political
ideology
Opportunities1. Corruption
2. PP and PSOE crisis
Threats1. Traditional vote2. Power desire
Evolution
Eldiario.es
Where do ciudadanos voters come from?
Party Identity
• Unity
• Transparency
• Change
• International view
Competitors
Customers
• High-middle class• Young people• Students• Big cities• Qualified people
SupplierPolitical parties Society
Political movements
Public/Stakeholders
Public appearances
IntermediariesMEDIA
TV/RADIO NEWSPAPER
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