10. blog branding & marketing - darren rowse

Blog Branding & Marketing

Presented by

Darren Rowse of ProBlogger

Official Nuffnang Blogopolis

Twitter Hashtag: #nnb2011

Blog Branding and Marketing

Blogopolis30-07-11Darren RowseProBlogger.net

There is no Blueprint for

building successful

blogs

#Disclaimers

It’s a lot easier to

brand and market

Quality Blogs than bad

ones

#Disclaimers

Experiment and Tweak -

Repeat

#Disclaimers

Aim for Consistent Long Term

Growth

#Disclaimers

You may not need HUGE numbers. A small group of Raving

FANS could be enough

#Disclaimers

Don’t Just Focus on the Readers You Don’t Have.

Look after the Readers You Already

Have

#Disclaimers

#BrandYourBlog

Brand: What People Say About You When You’re

not in the Room

Jeff Bezos

#BrandYourBlog

What do you WANT people to say about your blog?

#BrandYourBlog

Style - Voice - Uniqueness Approachability -Feelings

Community - Emotions

#BrandYourBlog

The more clarity YOU have about your brand the easier it is to communicate to others

WHO do You Want to Read Your Blog?

#BrandYourBlog

Knowing WHO you want to reach allows you to develop:

•Content Strategy•Marketing and Branding Strategy•Community Building Strategy•Monetization Strategy

#BrandYourBlog

#BrandYourBlog

Live and Breath your Brand

#BrandYourBlog

Content is Key - it’s what people talk about

Not your design or logo

#BrandYourBlog

Community Breathes Life into Brands

#BrandYourBlog

#FindingReaders

Content

Get off Your Blog

Hooks

Word of Mouth

#FindingReaders

What Kind of Content Draws New Readers in?

#FindingReaders

•Usefulness•Inform, Inspire, Interact•Mix Serving Current Readers with ‘Content Events’ to draw New Readers in

stories

What you know

What they want

Blog This

#FindingReaders

Get Off Your Blog!

#FindingReaders

Home Base

Outpost

OutpostOutpost

Outpost

OutpostOutpost

inspired by chrisbrogan.com

Outpost

Outpost

•Befriend ‘Competitors’•Guest Posts•Comment on Other Blogs/Forums•Advertise•Pitch other Bloggers•Participate on Social Media•Media•Offline Events/Promotion

#FindingReaders

Get off Your Blog!

#FindingReaders

•RSS and Newsletters

Hook Readers In

•RSS and Newsletters•Social Media•Community Areas/Forums•Homework and Projects•Polls/Quizzes/Surveys/Competitions•Use Social Proof•Build Anticipation•Create Sneeze Pages

#FindingReaders

Hook Readers In

#FindingReaders

Word of Mouth

what others say about you is more powerful than what you say about yourself

•Create Useful and Shareable Content•Enable Sharing Options•Educate Your Readers about Sharing•Run Projects and Challenges•Reward good sharing•Ask Readers to Share•Meetups•Live Streaming/Chats•Make Others Famous

#FindingReaders

Word of Mouth

DARREN ROWSE

web: problogger.nettwitter: @problogger

email: darren@problogger.net

The Australian Blogosphere

Presented by

Candice DeVille of Super Kawaii Mama

Darren Rowse of ProBlogger

Eden Riley of Edenland

Helen Yee of Grab Your Fork

Moderated by

Nicole Avery of Planning With Kids

Official Nuffnang Blogopolis

Twitter Hashtag: #nnb2011