10 online reputation and social media insights | via jennifer golbeck

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insights from Jennifer Golbeck

WHAT YOURSOCIAL MEDIAPROFILESCREAMS ABOUTYOU

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Jennifer GolbeckJennifer Golbeck is an associate professor in the Col-lege of Information Sutdies at the University of Mary-land, where she also moonlights in the department of computer science. Her work invariably focuses on how to enhance and improve the way that people interact with their own information online. “I approach this from a computer science perspective and my general re-search hits social networks, trust, web science, artificial intelligence, and human-computer interaction,” she writes.

Author of the 2013 book, Analyzing the Social Web, Golbeck likes nothing more than to immerse herself in the inner workings of the Internet tools so many millions of people use daily, to understand the implica-tions of our choices and actions. Recently, she has also been working to bring human-computer interaction ideas to the world of security and privacy systems.

@jengolbeck

1

Your online reputation is in the eye of the beholder.

be mindful about the image you personify.

2

These three factors give the world a glimpse of who you are:

2

These three factors give the world a glimpse of who you are:

Your network

2

These three factors give the world a glimpse of who you are:

The language that you use

2

These three factors give the world a glimpse of who you are:

Your behavioral patterns

3

It’s wise to be strategic about the contexts in which you use each network.

keep your personal network personal, and your business ones strictly professional.

4

Look for these patterns to gauge someone’s trustworthiness:

4

Look for these patterns to gauge someone’s trustworthiness:

The language they use

4

Look for these patterns to gauge someone’s trustworthiness:

The frequency they do favors for others

4

Look for these patterns to gauge someone’s trustworthiness:

The frequency they provide emotional support for others

5

Admired brands don’t want you to ‘like’ their brand -

they’d rather engage you in meaningful dialogue.

6

It’s prudent for a growing brand to have a dedicated social media manager,and her highest objective is to be as responsive on social media

as the company is in other areas.

7

Before you react to a malicious negative review online,

first, seek help from the particular social network,

and opt for a more understanding conversation privately

to solve the problem.

8

Your best bet to spread an idea or a message

is to win the hearts and mindof those most influential in your network.

9

Your potential employer is making the assumption that your public behavior will mirror your actions at work.

be real, be you.

10

Want to predict someone’s intelligence? Pay attention to how they speak, how they write and how they represent themselves...

...and whether they eat curly fries.

10

Want to predict someone’s intelligence? Pay attention to how they speak, how they write and how they represent themselves...

...and whether they eat curly fries.

How aligned is your online persona with your offline behavior?

REALLY REFLECT...

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