10 things i learned from google and gertrude - my sotheby's institute of art lecture

Sotheby’s Institute of Art

June 10 2013

Experience

Collecting

Social

Education

Access

Auction houseGalleries

Online marketplaces (new)

Art advisorsArt fairs

Publications

ClubsMuseumsUniversity

$60bn

$500Bn*

Who sells it today? Annual transaction volume

Value creation

Artwork

In the art market, buying artwork is just the tip of the iceberg

* Estimate. In the US alone, the nonprofit arts and culture industry annually generates over $135 billion in economic activity - Source: American Alliance of Museums

and Art is increasingly an intangible experience

Gertrude, Inc. Confidential & Proprietary 2013www.gertrude.co

July 2013 Meet Art

is a community of unique art experiences.

we started out by producing Salons - a showcase of what the perfect art experience should be. It is educational, social and you can meet the artist.

Gertrude, Inc. Confidential & Proprietary 2013

1 hour only

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10 artworks or under

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40 guests or under

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1 curator leads the discussion

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10 things I learned from Google and Gertrude

#1 the information exponential

#2 life on the screen & life in the real world

“we want to solve big problems using technology”

In October 2010, for example, they invested in a major offshore wind power development to assist the East coast power grid,(...) A week earlier they introduced a car that, with "artificial intelligence," can drive itself using video cameras and radar sensors.(...)They are trying to get companies to create innovative solutions to increasing the world's energy supply (..) investors in Tesla Motors.

#3 building things is important

1. LEARN HOW TO MOCK-UP WHAT YOU WANT TO CREATE (DESIGN)2. START LEARNING HOW TO CODE (BUILD)3. UNDERSTAND HOW TO GATHER, ANALYZE, AND SHARE DATA (TRACK)4. HONE YOUR REAL-WORLD WRITING SKILLS (WRITE)5. EXPERIMENT RUNNING ONLINE ADVERTISING CAMPAIGNS (PROMOTE)

HackDesign

#4 collecting is a social act

how those in power define aesthetic concepts such as taste.

#5 users vs collectors

#6 Storytelling

#7 Mobile

mobile internet traffic will surpass desktop internet traffic by 2014

source: Morgan Stanley

#8 a brand you love

Artnet, artspace, artsicle, artstar, artsy

launched 2008

#9 Art is magic

#10 things I haven’t learned yet

Help me build the pitch for your favorite tastemaker to curate Salons with Gertrude

1. Information growth is exponential: why learning everything is useless and knowing

where to look is useful.

2. Life on the screen & life in the real world - technology should be about making

beautiful things happen in real life.

3. Building things is important: what you should start learning now because you are not

learning it at school.

4.Collecting is a social act, understand it. 

5.Users, collectors - how they are different.

6.The Power of storytelling and how digital can help.

7.Mobile is everything desktop is disappearing .

8.A brand you love, you trust, you connect to.

9.Art is magic and magic happens in details.

10.Things I still haven't learned and I need to learn from you.