10 tips for google success - travel bloggers unite - porto

10 Tips for Google Success

Hey, I’m Scott

I’m from Scotland (if you haven't guessed)

I Drive Fast Beetles

And I’m a bit of a geek

Top 10 Tips For Travel Bloggers

TIP 1

Make Sure Google Can Index Your Content

Plugins Like All-In-One SEO Do This

Which Leads to This

And This

The Solution is easy

Install WordPress SEO Plugin by Yoast

Features Of WordPress SEO

• Full Documentation and Walkthrough• Auto Generated Sitemap files• Customisable Post Titles and Meta Descriptions• Solves Canonical Issues• Clean Code• Makes it Easy to Connect Blogs With Google WMT

Google WMT Gives us Information

TIP 2

Research What People Are Searching For

Google Keyword Tool

Google Insights

Google Suggests and Related Search

TIP 3

Write For A Wider Audience

THERE ARE LOTS OFOPPORTUNITIES

OUTSIDE TRAVEL JOURNALS

Hotel Reviews

Attraction Reviews

Restaurant Reviews

You Guys Write Stuff Like

This Already

But Don’t Blog Reviews

Blog Posts Will Always Die Over

Time

Static Pages Have A Better Chance

Of Ranking In Search Engines

So Keep Your Journal Separate

From Your Reviews

TIP 4

Use Affiliate Links Strategically

You Can Learn From The Big Boys

Or You Can Do It The Easy Way

People Cant Resist Big Buttons

We All Love Being Told What To Do

Book Now

Order Now

Add To Cart

Get Your Quote Now

Search for Latest Prices

Book NowAdd To Cart

So Use It To Your Advantage

Use Buttons With Clear Call To

Actions

But Remember to “nofollow” The

Affiliate Link

Or Google Might Hate You

TIP 5

Don’t Let AdSense Ruin Your Content

Sites Like This Got Penalised By Panda

Ads Above the Fold

Panda’s Love Great Content But Hate Ads

Think of It This Way

If You Went To A Website And All You Could See

Was Ads

Would Your Trust It?

The Exception Prove the Rule ;)

TIP 6

Entice People To Visit Your Site

Star Ratings Make You Look Important

But Its Still Hard To Stand Out

If We Add Google Authorship To

This….

We Get A Deadly Combo

We Get A Deadly Combo

There Is An Additional

Benefit To Using Google

Authorship

You Appear At The Top Of Your Friends Search

Results With No Extra Work

Your Friends Seeing Your

Picture Almost Guarantee's A

Click

“Just One More Thing”

Lazy SEO’s Copy Title Tags

Make Your Title Stand Out

TIP 7

Ensure Visitors Share Your Content

Increase The Amount Of Time

Social Buttons Are Displayed

Digg Digg Floating Display Is Great For This

Trust Me It Works

TIP 8

Get Yourself Extra Clicks From Image Search

Optimising Images For Search

Is Easy :D

Ensure That All Your Images Have The Following….

Alternative Text

Title AttributeImage Name

Keywords In:

Its Easier To Rank Images In Crowded Spaces

TIP 9

Watch How You Link To Other Websites

Even If You Get Offered Money For It

Learn To Say No And Suggest Alternative Methods

Because Links Like This Will Get You Penalised

Keep It Natural And Editorial

TIP 10

Don’t Obsess Over SEO

OVERVIEW

• Make Sure Google Can Index Your Content• Research What People Are Searching For• Write For A Wider Audience• Use Affiliate Links Strategically• Don’t Let AdSense Ruin Your Content• Entice People To Visit Your Site• Ensure Visitors Share Your Content• Get Yourself Extra Clicks From Image Search• Watch How You Link To Other Websites• Don’t Obsess Over SEO

Questions?P.S Follow me on Twitter @Scott_McLay

Additional Stuff

WordPress Plugins

• General SEO - WordPress SEO• Star Ratings - Author Post Ratings• Google Authorship - Gunner Technology Authorship• Social Sharing – DiggDigg• Website Load Speed – W3 Total Cache• Backups – WordPress Backup to Dropbox• Broken Links – Broken Link Checker• G Analytics - Google Analytics for WordPress

Resources

• Google Panda - http://mz.cm/iTJ4AE• Google Penguin - http://bit.ly/JcQyQQ• CTR Improvements - http://bit.ly/HnHU3v• W3 Total Cache Guide - http://bit.ly/aeAo3w• Keyword Research - http://mz.cm/f3iSxA• AdSense Post Panda - http://mz.cm/rGRnnZ• Using Affiliate Links - http://bit.ly/cmZUrS