100504 iir soc med
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Social Media & Community 2.0 Strategies
#socialc20
May 2010
Social Media 2010: The year of the brand
“The most hated man on the internet”
Brands find their voice
Heather Oldani
Mcdonalds
Larry Blumenthal
Robert Wood Johnson Foundation
Bonin Bough
Pepsico
David Witt
General Mills
Charlene Li
Author: “How social technology can transform the way you lead”
Customer ideas can equal brand wins
Caroline Dietz
Dell
Lisa Aronson
Allstate Insurance Company
Online Meets Offline
Michael Donnelly
The Coca-Cola Company
Michael Dilorenzo
NHL
Jennifer Cisney
Eastman Kodak
Sean Parker
Washington Capitals
Real- time Customer Service
Steve Alter
Formerly of Microsoft, Ant’s Eye View
Kimarie Matthews
Wells Fargo Bank
Building Brand Evangelists
Kellie Parker
Sega of America
Southwest Air
Christi Day
Winnie Hsia
Whole Foods
Aaron Strout
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