1.03 identify significant people in the history of the sports and entertainment marketing industry

1.03 Identify

significant people in

the history of the

sports and

entertainment

marketing industry.

P.T. BARNUM

Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”

WALT DISNEY

C

reated Mickey Mouse in Steamboat

Willie which was the first fully

synchronized cartoon. Disney was

the voice of Mickey – formerly

known as Mortimer Mouse. His

wife suggested he change the

name to Mickey Mouse.

P

roduced the first feature-length

cartoon – Snow White.

WALT DISNEY CONTINUED . . .

Opened Disneyland in Anaheim, California in 1955.

Developed Disney World in Orlando, Florida in 1971. (First of the four parks.)

Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)

Died prior to seeing any of his plans completed.

Upon his death, his empire worth over $100 million.

CHARLIE CHAPLIN

Slap-stick comedy

Widely recognized movie stars

Character wore:

• Baggy pants• Tight coat• Large shoes on the wrong feet• Black derby hat

Turned film comedy into an art form

1915, signed with Essanay for $1,250/week to make 14 films

LUCILLE BALL

A

ctor, musician, comedian, model, &

producer

E

mmy awards:• 1952: Best Comedienne• 1955: Best Actress in a Continuing

Performance, I Love Lucy• 1967& 1968: Outstanding Lead

Actress in Comedy Series, I Love Lucy

LUCILLE BALL CONTINUED . . .

O

ne of televisions first leading ladies• The man served as supporting role

H

elped to advance career of many Latino

performers• Husband: Desi Arnez, Cuban

bandleader

STEVEN SPIELBERG

D

irector and producer

F

ilms include:• Jurassic Park I-III• Men in Black I & II• Shrek• Schindler‘s List• E.T., The Extra-Terrestrial• Jaws• The Color Purple

STEVEN SPIELBERG

CONTINUED . . .

C

ommercial tie-in• Reeses Pieces in E.T., The Extra-

Terrestrial

LOUIS ARMSTRONG

R

evolutionized jazz

P

ut the soloist to the front of the band,

emphasizing talent

P

layed the cornet and trumpet, sang and led

the band

W

rote “Hello Dolly” and “What a Wonderful

Life”

THE BEATLES

Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)

Early members included: Stuart Sutcliffe and Peter Best

Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band

1970, band split

1980, Lennon murdered

ELVIS PRESLEY

S

old over 1 billion records worldwide

1

31 different albums/singles to achieve

gold, platinum or multi-platinum status

ELVIS PRESLEY CONTINUED . . .

R

evolutionized television performances• On the Ed Sullivan show: record-breaking,

hip shaking, scandal making performance• Caused a nation-wide scandal• Many advertisers reconsidered their

support of Presley

P

ioneered “rock and roll”

A

ctor; movies included: Blue Hawaii,

Jailhouse Rock, and King Creole

OPRAH WINFREY

B

altimore Talk show, People Are Talking

C

hicago Morning talk show, A.M.

Chicago

1

986 launched the Oprah Winfrey Show• Grossed $125 million by end of first

year

OPRAH WINFREY CONTINUED . . .

P

roduction company Harpo Productions• Oprah spelled backwards• Privately syndicating her show allowed

her to make more money

“

Oprah Book Club”

1

999 – Oxygen channel

M

agazine: O: The Oprah Magazine

PIONEERS IN THE SPORTS

MARKETING INDUSTRY

MICHAEL JORDAN

G

reatest player ever to play basketball

N

ike and NBA marketed him as “Air

Jordan”

M

inor league baseball with Birmingham

Barons, the Double A affiliate of

Chicago White Sox

MICHAEL JORDAN CONTINUED . . .

Movie Space Jam

President of Basketball Operations for the Washington Wizards

Endorses products including:

• Nike• Gatorade• Sara Lee Corporation’s Hanes

brand clothier• Rayovac• Chevrolet

MILDRED “BABE” DIDRICKSON

ZAHARIAS

G

reatest female athlete of all time

F

emale Athlete of the Year six times

MILDRED “BABE” DIDRICKSON

ZAHARIAS CONTINUED . . .

S

ports included:• Basketball, track, golf, baseball,

tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling

F

irst female athlete to sign an

endorsement contract• Wilson Sporting Goods• $100,000

WILLIAM (BILL) H.G. FRANCE SR.

F

ounded National Association of Stock

Car Auto Racing (NASCAR)

F

ounded International Speedway

Corporation (ISC) – owns and/or

operates:• Daytona International Speedway• Talladega Superspeedway

WILLIAM (BILL) H.G. FRANCE SR.CONTINUED . . .• Michigan International Speedway• California Speedway• Homestead-Miami Speedway• Phoenix International Raceway• Richmond International Raceway• Darlington Raceway• North Carolina Speedway• Kansas Speedway

JACK “JACKIE” ROOSEVELT ROBINSON

First student to letter in four sports at UCLA

• Baseball• Basketball• Football• Track & field

Professional football for Los Angeles Bulldogs

JACK “JACKIE” ROOSEVELT ROBINSON

CONTINUED . . .

B

roke Major League Baseball color

barrier – offered contract to play for the

Brooklyn Dodgers

W

on National League batting title and

Most Valuable Player awards

F

ormer President of Chock Full O’Nuts –

restaurant and coffee company

JACKIE JOYNER-KERSEE

B

asketball scholarship at UCLA

C

over of Sports Illustrated – labeled

“Super Woman”

F

irst female to be named The Sporting

News Man of the Year

GEORGE “BABE” HERMAN RUTH

JR.

Baseball’s first “great slugger”

Called “Bambino” & “The Sultan of Swat”

“Babe” came from Jack Dunn, former manager of the Baltimore Orioles

Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

GEORGE “BABE” HERMAN RUTH

JR.CONTINUED . . .

Y

ankee Stadium is considered “The House that

Ruth Built”

A

ssociated Press Athlete of the Century

M

ember of ESPN’s Sport Century/Athletes of

the Century

V

oted Greatest Baseball player of all-time by

the Sporting News

CASSIUS CLAY

S

elf-promoted as “I am the Greatest!”

W

on Gold Medal – Olympics – Light

Heavyweight division

D

efeated Sonny Liston to become the

World Heavyweight Champion

CASSIUS CLAY CONTINUED . . .

Joined Nation of Islam – changed name to Muhammed Ali

Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.

“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.

“Thrilla in Manilla” – defeated Joe Frazier

Lit the torch at Olympic Summer Games in Atlanta, GA

MAX MUHLEMAN

F

ounded Muhleman Marketing Inc. in

Charlotte

C

lients include: Anheuser-Busch, Coca-

Cola, and DuPont

C

reated permanent seat license• Helped Charlotte to acquire the

Charlotte Hornets and the Carolina Panthers

VINCE MCMAHON Born Pinehurst, NC

Graduated from East Carolina University

1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation

Called professional wrestling “sports entertainment”

Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation.

• Changed name to World Wrestling Entertainment (WWE)