12 crucial points to brand yourself on social media

Dr. Shahab Anari’s t ips on

Personal BrandingDr. Shahab Anari Personal Branding Strategist, Professional Coach

Dr. S. Anari Personal Branding Strategist, Professional Coach

12 Crucial Tips to Brand Yourself on

Social Media

Dr. S. Anari Personal Branding Strategist, Professional Coach

1. Know who you are and what you want to say to your audience.

Dr. S. Anari Personal Branding Strategist, Professional Coach

“Before you can establish or develop your expertise, you have

to decide what you want to be known for.” -Kevan Lee

Dr. S. Anari Personal Branding Strategist, Professional Coach

Professional Profile

2. Keep the same name, profile, photo, and look across your social profiles.

Dr. S. Anari Personal Branding Strategist, Professional Coach

Consistency is one the 3 C’s of branding. Do all your social

media pics, bios and messages convey the same perceptions?

Dr. S. Anari Personal Branding Strategist, Professional Coach

3. Define your target audience.

Dr. S. Anari Personal Branding Strategist, Professional Coach

Think about the demographics (age, gender, income, geography, nationality, …) and psychographics (their hobbies, their favorite TV shows, their political

beliefs, …) of the people who you would like to reach. Specify in detail.

Dr. S. Anari Personal Branding Strategist, Professional Coach

4. Create a two-way conversation with your followers/connections.

Dr. S. Anari Personal Branding Strategist, Professional Coach

It’s been said over and over that in order to engage your

followers, don’t talk AT them, but talk TO them.

Dr. S. Anari Personal Branding Strategist, Professional Coach

5. Go visual.

Dr. S. Anari Personal Branding Strategist, Professional Coach

“Video is a powerful way to create emotional connections when you can’t be there in person. You can deliver a complete communication and engage in conversations with the viewer. Real-time video creates the closest possible approximation of a face-to-face meeting.” -William Arruda

Dr. S. Anari Personal Branding Strategist, Professional Coach

6. Throw contests, giveaways, and promotions exclusive to your followers.

Dr. S. Anari Personal Branding Strategist, Professional Coach

Let your followers know that they’re one step closer to you

than the normal guy out there.

Dr. S. Anari Personal Branding Strategist, Professional Coach

7. Tie your posts to current events or trends.

Dr. S. Anari Personal Branding Strategist, Professional Coach

A living example of the great use of this tip is Guy Kawasaki. Just follow him on social media and you’ll see what he does.

Dr. S. Anari Personal Branding Strategist, Professional Coach

8. Plan a calendar of social media activity in advance.

Dr. S. Anari Personal Branding Strategist, Professional Coach

Figure out how frequently you should post, what time of the

day is best for each platform, and what topics you’re going to cover

in any specific period of time.

Dr. S. Anari Personal Branding Strategist, Professional Coach

9. Post regularly.

Dr. S. Anari Personal Branding Strategist, Professional Coach

I’ve done this on my Instagram page for almost a year now and you can see the result for yourself.

Dr. S. Anari Personal Branding Strategist, Professional Coach

10. Drive readers to your website.

Dr. S. Anari Personal Branding Strategist, Professional Coach

If you drive your audience to your website and get them to join your

mailing list, you’ll always be in control of when and how often

you’d want to contact them.

Dr. S. Anari Personal Branding Strategist, Professional Coach

11. Test, test and test.

Dr. S. Anari Personal Branding Strategist, Professional Coach

“You can’t improve what you can’t measure.” -Peter Drucker

Dr. S. Anari Personal Branding Strategist, Professional Coach

12. Givers Gain.

Dr. S. Anari Personal Branding Strategist, Professional Coach

Share people’s good stuff, comment kindly on their posts, like what

they’ve written, and show care for what they’re doing. They’ll feel

obliged to reciprocate.

Dr. S. Anari Personal Branding Strategist, Professional Coach

3 C’s of Personal Branding

Clarity Consistency Constancy

Dr. S. Anari Personal Branding Strategist, Professional Coach

1. Be a face2. Complete your profile.3. Brand it.4. Adapt your 3D Brand Bio to a

LinkedIn summary.

Dr. S. Anari Personal Branding Strategist, Professional Coach

5. Make your reader care!6. Use recommendations to your benefit.7. Use the three hyperlinks wisely.8. Embed a video.9. Show who you are with groups.

Dr. S. Anari Personal Branding Strategist, Professional Coach

1. Reflect a holistic mix of the professional and social YOU.

2. Use groups to manage how you interact with people.

3. Begin and participate in conversations.

Dr. S. Anari Personal Branding Strategist, Professional Coach

1. Valuable tool for business.2. Gets noticed by journalists.3. Observe 80-20 professional to personal.4. Point to your content elsewhere.5. Generously retweet.

Dr. S. Anari Personal Branding Strategist, Professional Coach

Brand Yourself!LEAVE YOUR MARK ON EVERYTHING YOU DO!

Dr. S. Anari Personal Branding Strategist, Professional Coach

Connect with me onFacebookInstagramLinkedInTwitterwww.shahabanari.ca