12 free ways to grow your business online

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12 free things you can doto grow your business online

Laura HamptonDigital Marketing ManagerImpressionlaura@impression.co.uk

http://impression.tips/breakbites

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1)Start gathering data– Google Analytics

– Google Search Console

– CRM data

– Customer feedback

– Salesperson feedback

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2) Learn about your audience

– Google Analytics

– CRM data

– Customer surveys

– Sales data

– Personas

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3) Set clear (SMART) KPIs– Lead gen = enquiries

– Awareness = traffic and rankings

– Sales = conversions

– Sign ups = thank yous

– Page views = Analytics

– Engagement - time on site, bounce rate, etc

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4) Review your web content– Is it fresh and up to date?

– Is it unique to your website?

– Does it use your brand tone of voice?

– Have you used formats beyond text?

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4a) And invest in quality content

– Google wants to surface the best content for any given query

– Something different to your competitors

– Something new

– In a way your audience will enjoy and value

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5) Optimise your pages for search

– Know what search queries you want each page to show for

– Ensure that page is the best possible result for its target query

– Review those who outrank you

– Apply basic on-page optimisation techniques

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6) Improve your pages for users

– Page load speeds

– Mobile usability

– Quality of content

– Any broken elements

– Secure website

– Clear CTAs

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7) Share content through social

– Share your great content via social platforms

– Test which work best for your brand

– Spend time identifying influencers

– Use free tools to make the most of your time

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8) Raise awareness through PR

– Use PR to tell your existing stories

– Creating newsworthy hooks through creative thinking

– Build relationships with influencers

– Use #journorequest, #prrequest and HARO

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8a) Find journalists online– Find local journalists

– https://twitter.com/NottsCC/lists/local-media

– #journorequest

– #prrequest

– HARO / Gorkana

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9) Get reviews– Google wants to show the best

results

– Get good reviews to prove you’re the best

– Get reviews across Google Plus, reviews.co.uk, TripAdvisor etc

– Awards are also great!

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10) Must be mobile friendly!– Google’s mobile friendly test

– Responsive websites

– Mobile searches outweigh desktop

– Consider your audience

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11) Invest in Paid Channels– PPC is all about putting your

brand in front of people who are ready to buy

– Google, Bing, social media

– Use a qualified consultant to help you get more for your money

– Should always get more back than you put in

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12) Measure, analyse, refine– Remember your KPIs and

SMART goals

– Google Analytics

– Use ‘goals’ and event tracking

– Trackable URLs

– Regular reportshttp://impression.tips/

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Thank youLaura Hampton

Digital Marketing ManagerImpression

laura@impression.co.uk

http://impression.tips/breakbites