2 nd presentation the group 1. the url the ec shop in rakuten marusan pantry’s home page

2nd presentation

The group 1

The URL

The EC shop in Rakuten

http://www.rakuten.co.jp/marusanpantry/

Marusan pantry’s home page

http://www.m-marusan.co.jp/

The employee’s opinion

They want to increase their handling rare goods and private goods. Then they want to be known by many people.

therefore

Following ideas are important things.

SWOT analysis ( EC shop )

A strong point

They can reduce the job space( Only 2 PC space ).

They can sell the whole Japan( Such as Tokyo).

SWOT analysis ( EC shop )

A weak point

The selling is lower than normal’s it.

SWOT analysis ( EC shop )

Opportunities There are a lot of Opportunities in Rakut

en. Another way is to use Google keenly. Threats There are 3 companies (ex. CUOCA).

The present clientele

Imagination of housewives type Housewives types are not one

1.like cooking,and they cook every day. 2.like cooking,but they cook some day. 3.they don’t like cooking too much. 4.they don’t like cooking,or don’t have interested in cooking. …etc

How do they expand of share?

images

An our idea 1 for increase sales

The housewife's who does the cake making seeming to refer most is recipe of the magazine.

Therefore

The magazine ad is good.

Simulation

Using newspaper is not reality. It is so high cost. So using region paper is reality. Because many housewives look paper’s like riving Matsuyama.

An our idea 2 for increase sales

There are a lot of complaint about difference between pictures and products.

Therefore

Reducing difference between pictures and products

An our idea 3 for increase sales Maybe, web page’s letters and pictures are

small for housewives.

Therefore

Magnifying them.

What’s a silicon flex?

Feature : soft

strong of heat and cold

(ex.-50 ~250 )℃ ℃ Shapes : ex.circle,diamond,…heart…etc For cook : cake,jelly,chocolate,…etc

An opinion

Group 1

Kondo

SWOT 　 analysis

Strengths

What does the company do well?

→I develop the sale in not only the store but also the net shop

Is the company have a strong in Its market?

→Yes. There seem to be few people in the same profession.

They can sell the whole Japan( Such as Tokyo).

Strengths

Does the company have a strong sense of purpose and the culture to support that purpose?

→Yes.They can reduce the job space( Only 2 PC space ).

They are young, and 　 there 　 are 　 even few people but they are going to increase sales eagerly.

Weakness

What does the company do poorly?

→When they are busy , they can’t cope quickly and enough.

Because there are few numbers of people.

☆But they ask their guests order to the delivery center on the telephone.

Weakness

What problems could be avoided?

→The selling is lower than normal’s it in August because it is hot.

→An objection. difference 　 photograph ｓ and 　 real thing　 Damage

Weakness

Does the company have serious financial liabilities?

　　　　　　　　　　　　　　　→ The roots of “the 　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　 large size ware" was 　　　　　　　　　　　　　　　 Matsuyama 　　　

　　　　　　　　　　　　　　　　　　　　 　　　　　　　　　　　　　　　　　　　 Marusan ！

Weakness

Does the company have serious financial liabilities?

→It was “large size ware” to have made the base of the company in a 　 few interval 　 from founded.

Weakness Does the company have serious financial liabilities?　大判焼が大ヒットしたその後も　・　・　・

『自動定量分割機』で特許取得 　　　　　　　　 Large size ware made

　　　　　　　　　　　　　　　　　　　　　 a big hit; is ..afterwards 　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　→ It is the pate

nt 　　　　　　　　　　　　　　　　　　　　　　 acquisition w

ith 　　　　　　　　　　　　　　　　　　　　　　　 "an autom

atic 　　　　　　　　　　　　　　　　　　　　　　 fixed-quan

tity 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 divider“ ！

Weakness

Does the company have serious financial liabilities?

→It seems that there is not the serious debt from the above.

And they have two own company Building.

Threats What are competitors doing well?

Threats

What are competitors doing well?

→They say “Do not forgive other flattery with 3 branches of production / wholesale / the retail 　 !”.

Threats

What obstacles does the company face?

Are there troubling changes in the company’ ｓ business environment?

→ Risen in price of the wheat press profit.

An ad banner

ROI

cost

→5,250yen ／ month

(two rotation another company)

　　　　　　　↓ × １２　　　 63,000yen ／ year

　　　　　　　↓ × ５　 places

　 315,000yen ／ year

Profit

Sales year × 　（１－ Sale and administrative expense 　 rate ）

　　　　　　　　　　　＋ Sales year × 　（１－ a 　 cost price 　 rate ）

= Profit

Profit 2.380.000.000yen × （１－ about 　４０％）　　　　　　　　　　　　＋　　 2.380.000.000yen × （１－ about 　３０％ ）　＝ 2.380.000.000yen ×0,3

＝ 714.000.000

ROI

ROI ＝利益 / 投資額 ×100

714.000.000/315,000 ×100

→ 　 Large 　 Profitability 　 !