2011 case competition: douglas college (team 2)

Douglas College Team 2Corey Overbury, Marc Domacena and

Ruy Gonzalez

Bridge to The Interior : Cariboo, Chilcotin and The

Coast

Strengths- Array of

activities all year round

Weaknesses- Lack of Effective Communication

Opportunities- Developing opportunities for

experiencing the visitor concept

Threats- Loss of

interpretation programs

- Lack of integration between

visitor centre and BC Parks

Recommendations

Background info on the topic

◦ Architectural & Structural Explorations ◦ Arts, Cultural & Historical Experiences ◦ Attractions (Natural/Manmade) ◦ Entertainment (Festivals & Events)◦ Rest & Relaxation ◦ Tours (Guided, Group & Driving) ◦ Transportation, Accomodations◦ Activities (Air, Land, Sea, Seasonal)

Products and Services

Historic Sites Activities

Events Travel Routes

Main Assets

Horsefly Tourist/Visitor Info Booth

100 Mile House Visitor Centre

Bella Coola Tourist/Visitor Info Booth

Visitor’s Centers

Regional Activities

Various Fishing Locations

Camping and River Rafting

Historic Sites

• Need Exposure• Infra structure

Visitors Centre

• Reach and Scope

• Integration

DMOS • Communication• Promotion• Growth

BC Parks

Our Vision is Synergy

- Association for Park Membership - Partnerships with Commissions and

Associations - Increase interactivity with BC Parks

Website

Recomendations

BC Parks

Tourism BC

Commercial Tour Operators

Mountain Equipment Co-Op

Key Organizations

Statistics Surveys Reports

Evaluation

38%

5%

55%

2%

Park Visitor Expenditures

Transportation AccomodationFood & Beverage Other

32%

4%46%

19%

Projected Growth

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr