2012 2-22 yot atlanta final presentation

ON TOUR

welcome to the

ENTERPRISE SOCIAL NETWORK

David Obrand — Chief Customer Officer

Atlanta #yamtour @yammer

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#yamtour @yammer

Agenda

3:15-4:05pm Best Practices & Industry Overview including Demo by Freeborders

4:05-4:25pm Southern Company Demo

4:25-5:25pm Customer Panel

5:25-6:30pm Cocktails, Hors d'oeuvres, Networking & Demos

NETWORK:

PSAV-Meeting

PASSWORD:

WBYAMMER

#yamtour @yammer

» We are experiencing a paradigm

shift that affects our daily work lives

TRANSFORMING HOW WE

COMMUNICATE AND

COLLABORATE IN THE

WORKPLACE

#yamtour @yammer

» 40%

of large enterprises will

have an ESN by

2015

Source: Gartner

#yamtour @yammer

» We are MORE CONNECTED

in our personal lives than

EVER BEFORE

#yamtour @yammer

» 800 million people

» 77%

of consumers follow brands on Facebook

» 100 billion connections

#yamtour @yammer

#yamtour @yammer

» 300 million people

» 68%

of consumers follow brands on Twitter

» 1 billion tweets

every 4 days

#yamtour @yammer

#yamtour @yammer

» Time spent at the office per week:

52% of

WAKING HOURS

Source: U.S. Bureau of Labor Statistics

#yamtour @yammer

» We are

EXTREMELY

DISCONNECTED in the workplace

#yamtour @yammer

» 71%

of employees

NOT ENGAGED

Source: Gallup Research

#yamtour @yammer

» 38%

TIME LOST duplicating work &

searching for information

Source: IDC

#yamtour @yammer TRANSFORMATION #yamtour @yammer

Peter Williams; CEO, Deloitte Digital

YAMMER HAS TRANSFORMED OUR ORGANIZATION; IT IS INTEGRAL TO THE WAY WE DO BUSINESS AND HAS HELPED DRIVE INNOVATION AND COMMUNITY BUILDING AT DELOITTE.

#yamtour @yammer

» 62%

of employees work in

MULTIPLE LOCATIONS during the

workweek

Source: Forrester Research, Demystifying the Mobile Workforce, June 2011

#yamtour @yammer

Ed Krebs; IT Architect

THE LEVEL OF TRUST THAT HAPPENS WITHIN TEAMS ISN’T A COINCIDENCE. IT’S ABOUT RELATIONSHIPS — RELATIONSHIPS THAT ARE OFTEN BUILT OUTSIDE OF THE BUSINESS DISCUSSION.

BUILDS TRUST & LOYALTY #yamtour @yammer

#yamtour @yammer

VOLUNTARY ADOPTION is the NEW ROI

#yamtour @yammer

Richard Beaven; Chairman & CEO

THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.

#yamtour @yammer

» Existing tools

REINFORCE SILOS

#yamtour @yammer #yamtour @yammer

CMS! SFA 1 SFA 2 HR ERP SMM CSS

#yamtour @yammer

CONNECTED & ARMED WITH INFORMATION

EMPOWERED TO ACT

#yamtour @yammer

Chris Laping; CIO

SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT WORK CAN BE.

#yamtour @yammer

» Born to connect

EVERYONE in the workplace

NA Sales Rep

Partners

Marketing

Customers

Sales

R&D

Senior Director

CEO

IT

CIO

HR

EMEA Sales Rep

#yamtour @yammer

» REWIRE the way information is

SHARED & CONSUMED

»

#yamtour @yammer #yamtour @yammer

4 months!

18 months!

6 months!

9 months!

1 M Users

5 M Users 4 M

Users 3 M

Users

2 M Users

Accelerating User Adoption

#yamtour @yammer

The INCREASING VALUE of Yammer networks 1 Employee Engagement 2 Organizational Alignment 3 Socializing Business Processes #yamtour @yammer

1 2

3

#yamtour @yammer TOTAL ECONOMIC IMPACT #yamtour @yammer

Lawrence De Voe; Chief Techbology Catalyst

AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.

“The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer.

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#yamtour @yammer

Best Practices: How we help our customers

»  Unrivalled experience and expertise in ESN implementations

»  Proven engagement methodology moves customers through the maturity model and improves network health

»  Broadest portfolio of real-world use cases and sample measures

»  Thriving community network of 2,700+ customers sharing experiences, best practices and providing feedback.

Engagement playbook

Use case examples

and measures

Supporting tools and methods

Maturity Model and Network Health

YAMMER COMMUNITY (YCN, success.yammer.com)

»

#yamtour @yammer

Customer Engagement Teams

Customer Success

Managers

Solution Engineers

Support Training

CUSTOMER ENGAGEMENT TEAMS

»

#yamtour @yammer

Change management is key to harness the power of your ESN Change impacts many areas of the business

Organizational Readiness!

Stakeholder Involvement!

Continuous Improvement and Rewards!

Training, Communication, and Community!

#yamtour @yammer

ENTERPRISE | SOCIAL | NETWORK

» Private

» Secure

» Compliant

#yamtour @yammer

ENTERPRISE | SOCIAL | NETWORK

» People-centric

» Everyone-to-everyone

» Voluntary adoption

#yamtour @yammer

ENTERPRISE | SOCIAL | NETWORK

» Across departments,

geographies, levels,

business applications.

» Internal & External

#yamtour @yammer #yamtour @yammer

Tobias Klauder; VP of Global IT

MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.

PARTNERS!

CONSULTANTS!

PARENT!COMPANY!SUPPLIERS!

ADVISORS!CUSTOMERS! YOUR COMPANYʼS!

NETWORK!

#yamtour @yammer

Bring your

customers &

partners INTO THE

CONVERSATION

#yamtour @yammer

Craig Herkert; CEO

SOCIAL NETWORKING IS REALLY IMPORTANT FOR BUSINESS TODAY BECAUSE IT FACILITATES THIS NEED AND DESIRE THAT I HAVE FOR RADICAL TRANSPARENCY.

COMMAND & CONTROL

CONNECT & COLLABORATE

#yamtour @yammer

#yamtour @yammer

» Matthew was a new employee in Teekay’s

Perth office.

#yamtour @yammer

#yamtour @yammer #yamtour @yammer

» Matthew used

Yammer to build a personal brand

#yamtour @yammer

#yamtour @yammer

» His profile is now the second most viewed

profile on the network

#yamtour @yammer

#yamtour @yammer

Shomila Malik; Head of Innovation

PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY.

#yamtour @yammer

» 47% HIGHER RETURNS

» 40% LESS EMAIL

» 25% TIME SAVINGS

“The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer.

»

#yamtour @yammer

Maintaining Business Context

moreover more news more social more often

technologies

#yamtour @yammer

#yamtour @yammer #yamtour @yammer #yamtour @yammer

CMS! SFA 1 SFA 2 HR ERP SMM CSS

#yamtour @yammer

Gareth Burkhill-Howarth, Global Head of Projects

PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.

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Introducing SAP Integration

Adrian Clarke, Software Product Manager

#yamtour @yammer #yamtour @yammer

Rick Mans; Social Media Strategist

USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.

#yamtour @yammer

IT ›  Security ›  Reliability ›  Ease of Deployment ›  Ease of Integration ›  Ease of adoption

Line of Business ›  Improved

Communication ›  Better Solutions

Faster ›  Collaboration across

levels and geographies

End-Users ›  Empowered/engaged

employees ›  User-friendly ›  Familiar interface ›  Access to information,

people and data

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#yamtour @yammer

Affiliate Partner Program »  Arms consultants, technology advocates and systems integrators with the knowledge to

guide clients in their social networking vision

»  Provides extensive product training and access to resources to drive optimization of Yammer networks

»  Enables exclusive membership to the Yammer Affiliate Network, early access to Yammer's product roadmap, and certified use of the Yammer Affiliate Logo

#yamtour @yammer

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Southern Company Demo

LORI KASSERMAN

Account Executive & Social Media Editor

@lorikasserman

#yamtour @yammer

» QUESTIONS?

#yamtour @yammer

»

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Today’s Speakers

#yamtour @yammer

DEE ANNA MCPHERSON VP, Marketing @dmcp

LORI KASSERMAN Account Executive & Social Media Editor @lorikasserman

DEB SILVERBERG Social Communications Manager @va_deb

KATHLEEN ROUSE Global Operations Principal @kzrouse