2012 nwa social media boot camp sponsored by the weather channel
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Welcome Social Media Boot Camp Agenda
Renee Willet – Social Media Marketing for TWC
Tim Brice – El Paso National Weather Service
Tiffany Sunday – Emerging Tech Strategist
2012 NWA Social Media Boot Camps
#NWAS12
2012 NWA Social Media Boot Camp
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
Using Social Media to Tell the Weather StoryThere are so many tools available:•Twitter•Facebook•Storify•Google+•Instagram
Which one do you use to tell the best story and how?
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
Twitter1. Get important weather information out to the public quickly and
succinctly2. Small, bite-size nuggets of information with links to full story or
more details3. Use hash-tags to follow and participate in specific conversations4. Curate key information on a local level from citizens and
government officials pertaining to the weather event being covered
5. Breaking news element 6. Post more frequently than other social networks. 2-3x an hour,
more if severe weather is occurring
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
Facebook1. More conversational and interactive in nature2. Use to solicit photos, questions, story ideas, polling3. Tease upcoming stories and ask for feedback from fans4. Share links to articles on website
• Great way to drive traffic back to website/blog5. Very visual – posts have great interaction when paired
with a photo6. Post less frequently than Twitter – on average 4-5x a day
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
1. Curation tool used to tell a complete story utilizing content from across various social networks
2. Drag and drop style for Facebook, Twitter, YouTube and Instagram content
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
1. Searchable like Twitter2. Follow users and/or hashtags 3. Share/like photos that are relevant to your story4. Create photo contests to increase engagement
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
Trusting Information on Social MediaSocial media is a wonderful tool, but you need to ensure the information you are sharing is accurate
1. Follow verified accounts only, or non-verified accounts that are known to be reliable, as fact-checking is crucial
2. Use common sense – if a photo or a storm report doesn’t seem logical given a situation, work to verify the report before sharing on social
3. Use internet tools to verify photos• Google "Search by Image" - http://www.google.com/imghp?sbi=1• Reverse Image Search via TinEye - http://tineye.com
• Using the image URL or by uploading, both services will do a check to see if your photo has been used in the past and/or if it looks awfully similar to another photo.
• These services will best be used for supposed tornado, earthquake, flood, lightning, hurricane and tsunami imagery.
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
Fostering EngagementWe’ve learned over the years that there are 4 basic things people who follow you on social media are seeking:
1. Information2. Recognition3. Connection4. Entertaining/engaging content
Some basic way to achieve this are:5. Ask questions6. Interact with your fans/followers
• Answer their questions• Re-Tweet their tweets/Like their photos
7. Be yourself – this is an opportunity for you to share your personality with your fans and its ok to talk about things other than the weather
#NWAS12
@rwillet 2012 NWA Social Media Boot Camps
Be Engaging, But Also Exercise CautionWhile you want to interact with your fans on a deeper level, you must also be mindful of what you share
1. Assume nothing is private. If it’s on social media, regardless of the safeguards you take, assume anyone can see what you’ve posted
2. Do not share personal information with your audience3. If a fan is getting too personal or is harassing in their posts to or about
you: 1. Either block and report them (Facebook) or report them (Twitter) 2. Do not engage with them as that will encourage them to continue
because they know they have your attention 3. If you feel threatened, work with local authorities to determine how
best to handle
#NWAS12
@timbrice17 2012 NWA Social Media Boot Camps
Google Plus, Hootsuite and Facebook Oh My!
#NWAS12
What is Google Plus?
@timbrice17 2012 NWA Social Media Boot Camps
#NWAS12
Circles, Circles Everywhere
@timbrice17 2012 NWA Social Media Boot Camps
#NWAS12
Hangout with your friends or alone
@timbrice17 2012 NWA Social Media Boot Camps
#NWAS12
Social Media Dashboards
• Allows you to monitor and publish– Hootsuite– TweetDeck– MediaFunnel– Sproat Social– Argyle Social– Seesmic –
• Just bought by Hootsuite
– Plus many others…
@timbrice17 2012 NWA Social Media Boot Camps
#NWAS12
Social Media Dashboards
• Post to FB, Twitter, LinkedIn and other SM platforms
• Monitor FB, Twitter, LinkedIn and other SM platforms– Twitter – searches, keywords and lists– FB – monitor activity on your pages
• Schedule posts in the future• Shorten links• Analytics
@timbrice17 2012 NWA Social Media Boot Camp Session
#NWAS12
• To many retweets (RT) in your streams, filter them out –• #nmwx OR #nmfire -filter:retweets
• Extraneous words in your streams, filter them out –• snow OR rain OR wind OR ice –cream
• To many tweets from an annoying user in your streams , filter them out – • #okwx OR #okice -centexwx –StormAlertsOK
• Set up a stream of local media, law enforcement, and power users – • from:elpasotimes OR from:abc7breaking OR from:krqe OR from:LOSRanchosEM
• Hootsuite training document • http://owl.li/dKXIV
• NWS Hootsuite training video - Twitter streams and searches - • http://owl.li/99HR4
Using Twitter - Hootsuite@timbrice17 2012 NWA Social Media Boot Camp Session
#NWAS12
Facebook – the good, the bad and the ugly
@timbrice17 2012 NWA Social Media Boot Camp Session
#NWAS12
Facebook pages ≠ profiles• Profile page for your friends and family (Friend)
• Profile page for your persona (subscribe)
• Pages – for your business (Like)
• Page posts only reach 12% of users (unless you pay $$$ for a higher percentage)
@timbrice17 2012 NWA Social Media Boot Camp Session
#NWAS12
Profile Page Profile Page + Subscribe
Fan Page
Number of followers
5,000 Unlimited Unlimited
Requires approval to follow
Yes No No
Multiple Admins No No Yes
Multiple Fan Pages No No Yes
Search-engine Friendly
No No Yes
Promote with Ads No No Yes
Analytics No No Yes
How many fans see posts
Depends on All (subscribe to all updates)
12%
@timbrice17 2012 NWA Social Media Boot Camp Session
Facebook pages ≠ profiles
#NWAS12
Facebook – the good, the bad and the ugly
• Only about 12% of people see your fan page posts.
• Set up a profile page and allow people to subscribe
• Make sure they select “all updates”
@timbrice17 2012 NWA Social Media Boot Camp Session
#NWAS12
Facebook – the good, the bad and the ugly
• Facebook keeps changing the rules!
@timbrice17 2012 NWA Social Media Boot Camp Session
#NWAS12
@tiffany_sunday 2012 NWA Social Media Boot Camps
LinkedIn – More Than A Resume Placeholder
#NWAS12
@tiffany_sunday 2012 NWA Social Media Boot Camps
How to Effectively Use LinkedIn1. Profile
• Summary• Experience• Recommendations
2. Profile Organizer
3. Data Mining • How to Find People and Information• Groups
• NWA LinkedIn Group http://www.linkedin.com/groups?gid=1858089&trk=myg_ugrp_ovr
#NWAS12
@tiffany_sunday 2012 NWA Social Media Boot Camps
What is Your Social Media Ranking?1. Klout www.klout.com
• Growing influence with retailers• Posting information can be delayed
2. Kred www.kred.com• Community influence rather than number of followers• Pulls data from Twitter
3. RebelMouse www.rebelmouse.com• Startup – similar to Pinterest• Compiles photos and information from the web
#NWAS12
@tiffany_sunday 2012 NWA Social Media Boot Camps
Maintaining and Protecting Your Online Profile1. Google Alerts http://www.google.com/alerts
2. FourSquare www.foursquare.com• Post When Leaving
3. Spam and Hackers• Double Check Before You “Click” and “Like”• In Doubt, Use Google to Double Check Posting or Person
4. Passwords• 14 plus characters• Different passwords for banking and Social Media
5. Value of Social Media Profiles• Intangible Assets• IP / Who Owns the Content
Special Thank You to Renee Willet and The Weather Channel for Sponsoring the 2012 Social Media Boot Camps!
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