2013 brandz latam top50 chart - kantar millward brown · argentina brazil chile colombia mexico...

Brazil MexicoColombiaChileArgentina Peru

# Brand

Brand Value

(US$ Mil.)Brand

Contribution Index

Brand Value

Change 2012-20132012 2013

5,114 6,620 4 29%

Beer

8,449 6,577 3 -22%

Communication Provider

4,698 6,520 4 39%

Beer

10,560 5,762 1 -45%

Energy

5,263 5,611 4 7%

Retail

6,690 5,492 2 -18%

Financial Institution

4,240 5,137 1 21%

Energy

4,336 4,454 1 3%

Communication Provider

6,606 4,006 2 -39%

Financial Institution

- 3,903 5 N/A

Beer

2,359 3,803 4 61%

Beer

3,307 3,707 4 12%

Cosmetics

3,109 3,632 3 17%

Financial Institution

# Brand

Brand Value

(US$ Mil.)Brand

Contribution Index

Brand Value

Change 2012-20132012 2013

3,318 3,537 5 7%

Retail

2,585 3,281 2 27%

Communication Providers

3,964 3,274 4 -17%

Airline

2,815 3,204 4 14%

Energy

3,465 3,009 4 -13%

Financial Institution

2,511 2,992 2 19%

Retail

1,995 2,976 3 49%

Bakery

2,656 2,768 2 4%

Communication Provider

- 2,487 4 N/A

Beer

2,842 2,466 3 -13%

Financial Institution

1,244 2,301 4 85%

Beer

2,414 2,094 3 -13%

Financial Institution

1,352 2,091 1 55%

Financial Institution

*

BrandZ™ Top 50 Most Valuable Latin American Brands 2013

*Claro is based in Mexico but has no operations there.

1,156 2,066 3 79%

Retail

1,494 2,034 1 36%

Cement

1,496 1,993 2 33%

Food

1,980 1,932 4 -2%

Retail

- 1,636 2 N/A

Financial Institution

1,398 1,578 2 13%

Retail

- 1,567 2 N/A

Financial Institution

1,699 1,558 4 -8%

Retail

1,834 1,465 2 -20%

Retail

4,574 1,427 2 -69%

Financial Institution

- 1,401 5 N/A

Beer

1,168 1,286 3 10%

Retail

851 1,284 3 51%

Beer

1,251 1,281 4 2%

Financial Institution

3,074 1,272 2 -59%

Energy

1,361 1,248 4 -8%

Retail

1,116 1,190 3 7%

Retail

- 1,187 2 N/A

Retail

- 1,095 2 N/A

Financial Institution

762 1,046 2 37%

Retail

778 1,036 2 33%

Food

697 1,010 5 45%

Beer

1,708 1,009 1 -41%

Mining

1,143 992 3 -13%

Financial Institution

*Claro is based in Mexico but has no operations there.

# Brand

Brand Value(US$ Mil.)

Brand Contribution

Index

Brand Value

Change2012-20132012 2013

# Brand

Brand Value(US$ Mil.)

Brand Contribution

Index

Brand Value

Change2012-20132012 2013

Source: BrandAnalytics and Millward Brown Optimor.BrandZ™ Top 50 Most Valuable Latin American Brands 2013