2013.10 rapid fire ideation & design process

Rapid fire

ideation & design

process Kok Chiann

• UX Manager @ Ezypay & iconnect360

• Lead product design & user research

• Manage teams

• Microsoft MVP since 2009

They call me KC

Can’t wait to build your awesome app?

Me too! But…

Who are your

target users?

What features

will you have?

What is your

“epicentre”?

How will it

work?

How will it

look?

Are you

sure…you’re

right?

The rapid fire ideation & design process

10m – Creating personas

20m – Decide the scope

40m – Sketch your concept

20m – Test it

What if we

replace this

TV remote

with an app?

Taken from “Lean UX: Applying lean Principles to improve User Experience”

Personas, explaining your target users

Decide the scope

MoSCoW prioritisation technique

Minimum user journey

Frequency of use

Cost to implement

Sketch your concept

Test it

Validation with peers &

users

Testing of paper

prototype

Testing of realistic

prototype

Discerning feedback

Meaningful Critiques

Just to recap

Personas to explain your target users

Ways to decide on scope

Sketching concepts & iterating

Testing concepts & iterating

That’s it folks! More than happy to answer questions or catch-up later

kok.chiann@ezypay.com

kokchiann.com