2014 09-02 matter solutions quick seo wins workshop

10 Quick SEO Wins

How to do SEO in 2014?

How to rank in Google?

Does it take ages?

Are there shortcuts (safe)?

CONTENT MARKETING!(aka anything you produce to earn awareness, likability & trust)

Tweets Blogs

Infographics

Comics

Video

Products

Services

Physical Space

Print Material

Press

PluginsData

APIs

Tools Platforms

Photos

UI Elements

Comments

Slide Decks

Animations

Food

Events UGC

PDFs

Ads

Rand Fishkin, SEOmoz

Thinking Content Marketing?

Think long-term (18+ months)

Everywhereist.com, screenshot: Moz.com

… what can I do in the meantime?

That’s long…

10 Quick SEO Wins

Tip #1

Prioritize Keywords

By Opportunity

Find Keywords:

1. With good search volume

2. You already are having success with

1. Check Traffic inGoogle Keyword Planner

2. Target KeywordsYou Already Rank #2 - #6

Where do you click?

Traffic improvements on page 1

10th to 5th 60% improvement

5th to 1st 8 times more2nd to 1st 3.5 times more10th to 1st 12-14 times more

Which is better?

A. Improve: ∞ #6

B. Improve #6 #3

Focus On KeywordsYou Already Rank For Well

Tip #2

Use Internal Links Wisely

Add Incoming Links to Target Pages

Pet Food

Grooming

Training

Health

Product A

Product B

Product C

Remove Unnecessary Outbound Links

From Target Pages

Pet Food

Grooming

Training

Health

Product A

Product B

Product C

Tip #3

Use Existing Web Assets

Other sites you own

AU Site

NZ Site

Partner Brand

Social Media Accounts

Your Site

Tip #4

Find Unlinked Brand Mentions

Search For Link Opportunities

“company name” “product names”

“brands” “founder names”

Automate This With Alerts

TalkWalker.com

Search For Your Logo

Tip #5

Fix Broken Pages(Reclaim Link Equity)

When Websites Get Redesigned…

When Websites Are Redesigned…

Pages Get Lost

Websites link to non-existing pages

A

Old Page

New Page

Find these links with tools like:

Look into the “Pages” Report

http://moz.com/researchtools/ose

Redirect Old Page to New

A

Old Page

New Page

301 Permanent Redirect

Tip #6

Write Unique Product

Descriptions

Keywords, synonyms, related phrases

Moz.com

Two On-Page SEO Sins

Sin I: No Product Descriptions

Sin II: Cloning product descriptions

from other websites

Tip #7

Improve High Traffic

Pages

In Google Analytics “All Pages” Report

Find High Bounce Rate Pages

Rethink the Page

Tip #8

Improve Your About Us Page

Do visitors really read About Us pages?

Yes, some do…

… potential clients, employees, business partners

Increase ConversionsBy Making Your About Us Page

Shine

Nerdery.com

Stumbling Blocks

Tip #9

Don’t Block Search Engines

Check Your Site’s Robots.txt File

Check Google Webmaster Tools

google.com/webmaster/tools

Tip #10

Check For Penalties

Google Has Been Busy Policing the Web

Check If You’ve Been Affected By a Google Update

PanguinTool.com

Check Google Webmaster Toolsfor Manual Penalties

google.com/webmaster/tools

If you’re affected by Penguin, Panda or manual action…

Fix it first.

Extra Tip(for local businesses)

Tip #11

Boost YourGoogle Places

Listing

1. Claim Your Listing

Google.com/Business

Claim Your Google+ Page

2. Add Categories, Descriptions, Images

3. Get a Review (or Two)

4. Get Your Business Details Listed

The Secret Sauce

Consistency

Business Name

Address

Phone Number

Website

Tip: Keep Track of Your Listings

Directories

Listing Pages

Login Details

Thank You

Questions?

Have a chat with Matter Solutions staff

Download this slide deck

mttr.io/quick-seo-wins