2015 hubspot keynote address recap

Launch Recap#NewHubSpot

What does inbound mean?

INTERRUPTIVEIMPERSONAL

INSENSITIVE

ValuableRespectful

Lovable

INBOUND

Why I Fell In Love With Marketing

direct mail junk mail vs.

THE NOT-SO-GOOD NEWS We expected them all to use the product in English.

The HubSpot Platform now supports five new languages. Japanese, French, German, Portuguese and Spanish.

I’ve picked SIX new things to share with you.

6!

The problem with most content management

systems:

too much focus on MANAGEMENT

not enough on MARKETING

Optimize Your Content For Search & Conversions.

The Problem With Most Content Editors:

WYSIWYG(What You See Is

What You Get)

:-)

WYSISWYG(What You See Is Sometimes

What You Get)

:-(

The Problem With Most Content Editors:

What You See!Is What It Is

What You See!Is What It Is

We call it WYSIWII

(pronounced wizzy-weeeee!)

$

We want to make the Internet safer sowe’re calling for “HTTPS Everywhere.”

(Oh, and we’re starting to use SSL as a ranking signal)

How to enable SSL support in the HubSpot Website

Platform

HubSpot Website

$100/month or $300/month add-on!

Not just content management, content marketing.

5!

Too many ads are irritating and inane.

Is there such a thing as inbound-y ads?

Two Types Of Inbound-y Ads

Satisfy expressed

need

Amplify engaging content

Two Types Of Inbound-y Ads

Satisfy expressed

need

(Content Marketing Institute)

80% of B2B marketers use at least one paid channel.

(A stat we made up but feel pretty good about)

Of them are not confident about the ROI. 99%

Managing paid channels can be

complicated.

The HubSpot Ads Add-On

Create ads. Calculate returns.

Creating an Ad

Source: Content Marketing Institute

Measuring ROI

HubSpot Ads

$100/month add-on!

Put your money where your metrics are.

4!

How do you separate a good lead from a bad lead?

Humans are really good at seeing patterns.

Humans are really good at seeing patterns.

Especially ones that don’t exist.

Why not leave the hard-core computing

to the computers?

Predictive Lead Scoring

Automagically create a custom lead scoring formula based on data.

(it’s science!)

A Transparent Formula

Predictive Lead Scoring

Included in HubSpot Enterprise!

Stop Guessing. Start Knowing.

3!

Step 1: Log into marketing tools. Step 2: Log into CRM. Step 3: Open many tabs. Step 4: Curse. Step 5: Export and import some data. Step 6: Make sacrificial offering to Excel. Step 7: Cancel dinner plans.

Marketers should spend less time reporting the numbers

and more time making the numbers.

The HubSpot Reporting Add-On

Choose from 20+ commonly used

reports

Fine.

But what if I want to make my own custom report?

You can easily build a report from scratch.

Then add visualization.

Drag & drop reports to build a

custom dashboard

Reporting Add-On

$200/month!

Spend Less Time Reporting. More Time Growing.

Not just content management,

content marketing.

Put your money where your metrics

are.

Stop guessing,start knowing

Spend less time reporting. More time growing.

HubSpot Website HubSpot Ads Predictive LeadScoring

HubSpotReporting

2!

SALES.

TODAY’S SELLING is about a partnership, not a power struggle.

PROSPECT RESEARCH FOLLOW UP MEETCONNECT

The Problem with Prospecting…

PROSPECTS

19 MILLION+ COMPANIES

PROSPECTS

PROSPECTS

619 TARGETED

PROSPECTS

PROSPECTS

PROSPECTS

PROSPECTS

PROSPECT RESEARCH FOLLOW UP MEETCONNECT

The Problem with Research…

Photo: Wikipedia

INSIGHTS

INSIGHTS

INSIGHTS

PROSPECT RESEARCH FOLLOW UP MEETCONNECT

The Problem with Connecting…

Photo: Seattle Municipal Archives on Flickr

CONNECTIONS

CONNECTIONS

CONNECTIONS

CONNECTIONS

PROSPECT RESEARCH FOLLOW UP MEETCONNECT

The Problem with Following Up…

SEQUENCES

SEQUENCES

SEQUENCES

SEQUENCES

Kristen WyattOpened Your Email “Saw This, Thought of quantify.ly”

Kristen WyattIs viewing “Pricing Page”

PROSPECT RESEARCH FOLLOW UP MEETCONNECT

The Problem with Meetings…

MEETINGS

MEETINGS

PROSPECT RESEARCH FOLLOW UP MEETCONNECT

+

Ads Blogging Website Pages Social SEO

Calls-to-action Landing Pages Email 2.0 Scoring

Sidekick Analytics CRM

REPORTING

1!

CONNECTGives your company a unified

view of the customer.

Included in both our marketing and sales

products.

CONNECT

hubspot.com/new