2016 chapter conference - alumni.byu.edu...#hashtags & instagram üthe more #hashtags the better...

2016ChapterConferenceBrighamYoungUniversity

AlumniAssociation

“WhatDidYouLearnTODAY?”

1. WhatSocialMediaistoyou.2. Howwe’recurrentlyusingSocialMedia§Individually§Chapters§BYUAlumni

3. WeCANdoit,andwecandoALITTLEMORE

Isthereadoctorinthehouse?

“Ourworldisideas,notthemethodoftheir

transmittal.”- MichaelHerman

2,984Miles

“Takealeft,andKayakAcrosstheOcean…”

(Thanks,Google.)

1.WhatisSocialMediatoyou?

“Conversationswillcontinuewhetherornotwechoosetoparticipateinthem.”

“MayIaskthatyoujointheconversationbyparticipatingontheInternet,particularlytheNewMedia,tosharethegospelandtoexplaininsimpleandcleartermsthemessageoftheRestoration.MostofyoualreadyknowthatifyouhaveaccesstotheInternetyoucanstartabloginminutesandbeginsharingwhatyouknowtobetrue.”

StateoftheUnion Association

• Individuals• Chapters• BYUAlumni

StateoftheUnion Association

• Chapters§ Facebook

• 44ChapterswithFacebookPages• 22ChapterswithFacebookGroups(somepublicandsomeprivate)

§ Twitter• 13ChapterswithTwitterAccounts

§ Instagram• 12ChapterswithInstagramAccounts

StateoftheUnion Association

• BYUAlumni§ Facebook:21,953pagelikes§ Twitter:12,251followers§ Instagram:791followers§ LinkedIn:183,990listBYU

What’sWorkingforYou?

Getoutthosethumbs…

•Search“BYUChapters”andjointheChaptersFBGroup•Search“BYUAlumni”andLIKEthemainpage

YouCanDoIt!

magazine.byu.edu#BYUAlumni

speeches.byu.edu#BYUAlumni

BYUToday#BYUAlumni

#Hashtags& Twitter

üUsingmorethan2hashtagsdropsengagementby17%üTweetswith1-2hashtagshave21%moreengagementüUsersare55%morelikelytoretweetwhenthereisatleast1hashtagincluded

ü25%oftweetswithouthashtagsdogetretweetedüBut40%oftweetswithhashtagsgetretweeted

#BYUAlumni

#Hashtags& Instagram

üThemore#hashtagsthebetterüTop5mostpopularInstagramhashtagsforgettingnewfollowers:

#love#instagood

#me#tbt

#cute

#BYUAlumni

#Hashtags& Facebook

üNotaspopularoreffectiveü1-2hashtagsyieldsthemostincreaseininteractionsperpostüManyFBusersaren’tsearchinghashtagsonFacebooküBetter:tagfriends,organizations(BYU,BYUAlumni)byusingthe“@”

#BYUAlumni

ASmall&SimpleThing– WeCANdoit!

PostorSharesomethingatleastonceeachweek

relatedtoBYUandinclude#BYUand#BYUAlumni.

YouCanDoIt!

“WhatDidYouLearnTODAY?”

1. WhatSocialMediaistoyou.2. Howwe’recurrentlyusingSocialMedia§Individually§Chapters§BYUAlumni

3. WeCANdoit,andwecandoALITTLEMORE

SocialMedia– YouCanDoIt.

[Digitally]DoingtheGoodWorkofBYU

2016ChapterConferenceBrighamYoungUniversity

AlumniAssociation