2016 migs updated re-brand

676-612-8284email; studiob.bradford@gmail.com

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2016 Migs Brand Design Standards

A brand is the identity (look) of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

Brand Identity

Section ABrand Standards Font Usage Usage 04Brand Standards Usage suggestions 05 - 11Business Communication Design 16 - 17

Section BTeam Apparel 19 Merchandise Tagging 20Brass and Custom Stamping 21Buttons and promotional items 22

Section CAdvertising Examples 24 - 29Examples of the newer photographic stylings and examples of how to extend existing image inventory.

Section DSignage Examples 30 - 32Signage, office Identity and display examples.

Project Contents Page

Mrmigs.com Font Families and Usage

Body TextGotham Family

Tagline textPermanent Marker

Typographic study for mrmigs LLC

Examples of bodyText

Gotham Book (OTF)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910

Gotham Medium Book (OTF)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910

Gotham Condensed Book (OTF)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910

Gotham Ultra

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

12345678910

Examples of bodyText for Taglines

Permanent Marker ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910

Mrmigs.com Single Color tagline Application

DOG GEAR FOR GOOD! .

One Line and Two Linewith and with out mark.

Applications SuggestionsApparel Tees, uniforms

Advertising and promotional applications.

Mrmigs.com Single Color tagline Application

DOG GEAR FOR GOOD! .

One Line and Two Linewith and with out mark.

Applications SuggestionsApparel Tees, uniforms

Advertising and promotional applications.

Mrmigs.com Single Color Application

mistermigs burgundywith black Tagline.

3 sizes.

Applications SuggestionsBusiness Communication

Advertising/Editorial and promotional applications.

Mrmigs.com Two Color Application

mistermigs burgundy & blackwith tagline

3 sizes.

Applications SuggestionsBusiness Communication

Advertising/Editorial and promotional applications.

Mrmigs.com Four Color Application

Migs mascot with tagline signature

Applications SuggestionsBusiness Communication

Advertising/Editorial and promotional applications.

Mrmigs.com Four Color Application

Migs mascot with patch

with tagline signature

Applications SuggestionsBusiness Communication

Advertising/Editorial and promotional applications.

Mrmigs.com Color Leather Texture Application

-Red Leather-Blue Leather and denim-Brown Leather

Applications SuggestionsBusiness Communication

Advertising/Editorial and promotional applications.

Signage

Mrmigs.com Two Color & Four Color Ap-plication

Business card concepts-Non traditional like tags

-Personal Card leave behinds* if leaving product leave tag and #

2137 Flintstone DriveSuite E

Tucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone

678- 672-2127 Faxklynn@mistermigs.com

Mary JustmanVP Marketing

2137 Flintstone DriveSuite E

Tucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone

678- 672-2127 Faxklynn@mistermigs.com

Rosemary Hopper Product Designer

2137 Flintstone DriveSuite E

Tucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone

678- 672-2127 Faxklynn@mistermigs.com

Dog Gear For Good!

Karen LynnPresident

Dog Gear For Good!

2137 Flintstone DriveSuite ETucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone678- 672-2127 Faxklynn@wowinsync.org

Karen LynnPresident

Mrmigs.com Four Color Application

Traditional Business card concepts.

Front Marker tagline usage

Opposite pageDie-cut cards and letterhead

Dog Gear For Good!

2137 Flintstone DriveSuite ETucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone678- 672-2127 Faxklynn@wowinsync.org

Mary JustmanVP Marketing

Dog Gear For Good!

2137 Flintstone DriveSuite ETucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone678- 672-2127 Faxklynn@wowinsync.org

Rosemary HopperProduct Designer

Dog Gear For Good!

Dog Gear For G

ood!

2137 Flintstone DriveSuite E

Tucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone

678- 672-2127 Faxklynn@wowinsync.org

Karen LynnPresident

2137 Flintstone DriveSuite E

Tucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone

678- 672-2127 Faxklynn@wowinsync.org

Rosemary HopperProduct Designer

2137 Flintstone DriveSuite E

Tucker, GA 30084

Cell 770-605-6630770-939-1100 ext 101Phone

678- 672-2127 Faxklynn@wowinsync.org

Mary JustmanVP Marketing

Mrmigs.com Four Color Application

Custom die-cut cards

Following Page pageLetterhead package

Final PageProduct Design Collateral

2137 Flintstone Drive Suite E

Tucker, GA 30084

770-939-1100

ext 101Phone

678- 672-212

7 Fax

klynn@mistermigs.com

2137 Flintstone Drive Suite E

klynn@mistermigs.com

Tucker, GA 30084k770-939-1100 ext 101Phonenn@mistermigs.com

2137 Flintstone Drive Suite E, Tucker, GA 30084

klynn@mistermigs.com

Dog Gear For Good!

Dog Gear For Good!

Dog Gear For Good!

Mrmigs.com Four Color Application

Product Design RetailBrochures

Co branding of partner business Training project YCU

Section B

Team Apparel 17

Merchandise Tagging 18

Brass and Custom Stamping 19

Buttons and promotional items 20

Section Contents Page

Team ApparelBrand Specifics

Discovery Team and Staff Tees.

Marker tagline UsageThree options:-Mark and tagline front-Mark on Front tag on back-Mark and tag on front(small on pocket)

Dog Gear For Good!

Fray HappensLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum

has been the industry’s standard dummy text ever since the 1500s, when an unknown

printer took a galley of type and scrambled it to make a type specimen book. It has

survived not only five centuries, but also the leap into electronic typesetting, remaining

essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets

containing Lorem Ipsum passages, and more recently with desktop publishing software

like Aldus PageMaker including versions of Lorem Ipsum.

Careorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum

has been the industry’s standard dummy text ever since the 1500s, when an unknown

printer took a galley of type and scrambled it to make a type specimen book. It has

survived not only five centuries, but also the leap into electronic typesetting, remaining

essentially unchanged. It was popularised in the 1960s

Safety Firstorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum

has been the industry’s standard dummy text ever since the 1500s, when an unknown

printer took a galley of type and scrambled it to make a type specimen book. It has

survived not only five centuries, but also the leap into electronic typesetting, remaining

essentially unchanged. It was popularised in the 1960s

Disclaimerorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum

has been the industry’s standard dummy text ever since the 1500s, when an unknown

printer took a galley of type and scrambled it to make a type specimen book. It has

survived not only five centuries, but also the leap into electronic typesetting, remaining

essentially unchanged. It was popularised in the 1960s

Dog Gear For Good!

Merchandise TaggingBrand Specifics

Migs, Migrubbies tags

Product#

Size

Customized Metal ApparelBrand Specifics

mistermigs stamped buttons

Team Promotional itemsBrand Specifics

Buttons, Travel and coffee mugs dog dishes, etc.

Section C

Advertising Examples (Simulated) 22 - 27

Examples of the newer photographic stylings and examples of how to extend existing image inventory.

Section Contents Page

Advertising ExamplesBrand Specifics

Multi-color print and digital applications.

Brand alignment with new rustict photographic stylings.

Advertising ExamplesBrand Specifics

Multi-color print and digital applications.

Brand alignment with new rustict photographic stylings.

Advertising ExamplesBrand Specifics

Multi-color print and digital applications.

Brand alignment with exhisting photographic inventory.

Advertising ExamplesBrand Specifics

Multi-color print and digital applications.

Brand alignment with new rustict photographic stylings.

Brand alignment with exhisting photographic inventory.

Advertising ExamplesBrand Specifics

Multi-color print and digital applications.

Brand alignment with new rustict photographic stylings.

Advertising ExamplesBrand Specifics

Package inserts or psa

Brand alignment with existing photographic inventory.

LLC

Section D

Signage Examples 30 - 32Signage, office Identity and display examples.

Section Contents Page

Floating Lexan Signage Systems for Retail Boutique.

Brand Extention through one and full color fabrication on Lexan signage and float mounted displays

Floating Lexan Signage Systems for MigsRetail Boutique.

Brand Extention through one and full color fabrication on Lexan signage and float mounted displays