2020 exhibition rate card - ikeja city mall exhibition brochure.pdf · about ikeja city mall ikeja...
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2020
EXHIBITION
RATE CARD
ikejacitymall Ikeja_city_mall ikejacitymall +2348068582039
QUICK FACTS
• Average of 164,000 visitors per week
• Average of 170,000 visitors per week during peak periods
• 95% ROI for exhibitors.
WHO SHOPS IN IKEJA CITY MALL
• ABC1 61%
• 52:48 Female: Male
• Age Profile is dominated by millennials 25 - 44 year old (64% of visitors).
ABOUT IKEJA CITY MALL Ikeja City Mall (ICM) is situated in the heart of Ikeja - Alausa, home to the State
government and its parastatals, federal parastatals, private businesses and residential
nodes. With its ample parking and strategic location, ICM is always buzzing with
commercial activities and remains the busiest mall in the country.
ICM hosts a100 stores with a desirable mix of retailers providing shoppers with a wide
range of international and indigenous retail brands. Shoppers are offered a diverse
selection of products and services, and a comfortable, clean, safe and convenient
shopping experience including entertainment and leisure all under one roof.
ICM PROFILE
Property Owner: Hyprop Investments Limited & Attacq Limited
Managing Agent: Broll Nigeria
GLA: 23,000 SM2
Classification: Large Community Centre/Regional Centre
Bank: Stanbic IBTC Bank Plc
ATM: Eco Bank, UBA & Stanbic
Stores: 100
Parking Bays: 725 |Parking 1 Hour Free
Footfall: 655,000 average per month.
Anchor tenants: Shoprite & Silverbird Cinemas.
Entertainment: Playzone, Silverbird Cinemas
Restaurants: Casper & Gambini’s, Seven Eagles Spur, Bheerhugz Café, Black Bell and
Ocean Basket.
P A T R O N P R O F I L E
DEMOGRAPHICS (2018 SURVEY) Age 20-45
Male (58%) Female (42%)
Single (47%) Married (53%)
Most families have 2-4 children
Average Dwell Time; One Hour & Thirty Minutes
PRIMARY CATCHMENT AREA
Ojodu, Agidingbi, Ogba, Oregun, Allen, Agidingbi, Adeniyi Jones, Opebi, Magodo,
CMD, Alausa, MKO Abiola Gardens, Ikosi
SECONDARY CATCHMENT AREA
Agege, Ketu, Ojota, Agege, Gbagada, Festac, Ilupeju, Maryland, Mile 12, Ogudu,
Egbeda, Ikorodu, Anthony
TRADING HOURS
Weekdays 9am – 9pm
Weekends 9am – 9pm
ACTIVATIONS CARRIED
OUT IN 2019 …
B O O K I N G E X H I B I T I O N S
RULES AND REGULATIONS
1. Ikeja City Mall Promotions will have preference, above third-Party Promotions and should it be so
required, other exhibition and promotions will be re-scheduled.
2. Tenant Exhibition will have preference over exhibition by non-competitive outside companies
but once an outside company’s exhibition has been confirmed it will not be cancelled to
accommodate a tenant.
3. It is the sole responsibility of the Promoter to make the necessary security arrangements.
4. A conceptual image or likeness of the exhibition stand to be erected with measurements, props
and a detailed description thereof, as well as the manner in which the exhibition will be
conducted must be provided.
5. Flooring of the exhibition area is compulsory as all exhibitions have to be placed on floor
covering.
6. All tables used during exhibition must be covered with adequate and neat cloths and skirting
which must reach floor level. Tables are to be used exclusively, and are to be removed from the
exhibition site overnight. All exhibitors must supply their own material, for example screen boards,
leads etc.
7. Payment for exhibitions is payable in advance via direct deposits into our bank account or by
Certified Bank Drafts. Bank details are:
Payee: Gruppo Investments Nigeria Limited
Bank: Stanbic IBTC Bank Plc
Account name: Revenue Account
Account no. Naira: 0001700146
USD: 9303578574
8. The height restriction is 1.4m from the floor in Atrium 1 and 2. Should a Promoter not adhere to
this rule, Ikeja City Mall reserves the right to ask the exhibitor to remove or adjust the display to
meet with the required height restriction.
9. Any brochures and promotional materials will be distributed from the stand only. Exhibitors are
not allowed to distribute pamphlets or any other promotional material in the mall or in the parking
area. Exhibitors may not approach passing shoppers and may not move through the Centre
distributing materials.
10. Shoppers may under no circumstances be stopped, harassed or cajoled in any way.
11. The fittings or finishes of the mall, for example pot plants, lampposts, walls, shop fronts may be
used by exhibitors as display structures or support upon written permission to do so.
12. In the case of audio appliances or equipment that cause auditory interference, exhibitors are
to consider the interests of surrounding tenants and the public i.e. volume levels are to be kept
within reasonable limits.
13. All storage or packing material for example cardboard boxes must be removed from the
exhibition site, or concealed from view.
14. On closing the exhibition at the end of every day, any stock or other items open to theft, loss or
damage, shall be removed to a secure place by the exhibitor.
15. No surveys may be done inside or outside the mall without prior arrangement with the Centre
Management.
17. All exhibitions must be accompanied by printed or professional quality signage presented on a
stand.
18. Signage and stand is subject to management approval.
19. All exhibitions are subject to spots checks and inspections.
20. The landlord reserves the right to cancel or relocate any exhibition and may ask any exhibitor
to change or remove any exhibition material.
21. The exhibition will only be confirmed once signed indemnity form, rules and regulations and the
full payment has been received have been received by the Centre Manager
22. No promotions will be considered without any written application.
23. Promotions are to be neat, professional, of a very high standard and worthwhile to the whole
mall with the objective to bring in and increase foot traffic.
24. Promotions must be set up before 9:00 am on the first day and removed after trading hours on
the expiry date unless otherwise stipulated.
25. Any setup not completed before 9.00am will be halted, activation cancelled and payment for
that day forfeited.
26. All exhibition areas are to be cleared on the last day by 9:00 pm.
27. Activations at the car park attracts a refundable caution fee of N500,000. However, the said
sum will be non-refundable as with all other caution fees if there are any damages recorded on
the property during the course of the activation.
28. The promoter agrees that Ikeja City Mall, the owners of Ikeja City Mall, the management of
Ikeja City Mall or any of the employees of the aforementioned shall not be held liable for any
damages incurred by any third party due to any or omission by the promoter, its employees or
agents and in particular shall not be liable for any loss or damage occasioned by negligent use or
agents and in particular shall not be liable for any loss or damage occasioned by negligent use or
positioning of the promoters equipment, stock and accessories.
29. Display items may not block any shop fronts or signage.
30. Banners, posters, bunting etc. may only be erected in specified areas.
31. The production should be manned during Centre hours (including late night trading).
32. Applications should be submitted at least 14 days in advance due to demand for areas.
Should a promoter not comply with their original proposal, Ikeja City Mall reserves the right to
cancel the promotion should it not meet with the required standards.
33. Promoters may be required to attend a meeting to discuss their application.
34. Visual material of the final product of your exhibition needs to be emailed or submitted to the
Centre Manager. Ikeja City Mall reserves the right to decline your exhibition should the exhibition
not be on standard. No confirmation of bookings will be made unless visual material has been
approved.
35. Any Activity or change in design layout outside that approved by ICM would is not
acceptable. ICM reserves the right to take punitive measures or cancel the contract without any
refunds.
36. The total cost will include free parking for a vehicle only and any additional parking will have
to be paid for.
37. Payments made are NON-REFUNDABLE and request for rescheduling of activation date at the
exhibitor’s behest outside the agreed exhibition dates will not be approved.
38. Renting a location for videography, photography and other similar activations will attract a
caution fee of N200,000 for off-peak periods and N400,000 for during trading hours.
39. Location fee for exhibitors coming with heavy equipment will attract the premium charge of
N1,200,000 regardless of timing and all other charges for activating during trading hours including
caution fee of N400,000 are applicable.
OPPORTUNITIESWhether your objective is to introduce a new product, create brand awareness, launch a new
product, or carry out product sampling, ICM is the ideal place to market your products and
services. With over 650,000 shoppers visiting monthly, ICM offers a number of exhibition courts to
market your brand.
E X H I B I T I O N S P A C E The Terrace Court
Description:
The Terrace Court is located at the entrance leading into the food court of the Shopping Centre.
This activation area in the mall is located between KFC and Chicken Republic.
Cost:
N210,000 per day (Monday to Thursday)
N450,000 per day (Friday to Sunday) N750,000 per day (Public holidays including all observances)
ATRIUM ONE
ATRIUM ONE
Description:
Atrium one is located in front of MRP/Miniso facing entrance one of the shopping centre.
Space: 28m2
Cost:
N150,000 per day (Monday to Thursday)
N300,000 per day (Friday to Sunday) N600,000 per day (Public holidays including all observances)
The wedding industry is composed of a variety of sub-group service providers that work
ATRIUM TWO
Description:
Atrium two is located in front of Max facing entrance two of the shopping centre.
Space: 28m2
Cost:
N150,000 per day (Monday to Thursday)
N300,000 per day (Friday to Sunday) N600,000 per day (Public holidays including all observances).
CAR PARK EXHIBITION
Description:
The car park (Parking Lot 8) facing Obafemi Awolowo Way and adjacent Kaffi Street.
Cost:
N1,500,000 per day (Monday to Thursday)
N2,000,000 per day (Friday to Sunday) N2,500,000 per day (Public holidays & entire month in December)
OTHER MARKETING OPPORTUNITIES
Description:
Location fees for videography, discography, Photography & others.
Cost:
N450,000 per day for 3 hrs (Between 9pm-9am/Off-Peak)
N750,000 per day for 4 hrs (Between 9pm-9am/Off-Peak)
N1,2000,000 per day for 3hrs (Between 9am-9pm/Peak Period).
Description: Location fees (Garden section only) for pre-wedding & wedding shoots
Cost:
N210,000 per day for 3 hrs (Between 9am-6:30 pm)
N300,000 per day for 4 hrs (Between 9am-6:30 pm) N450,000 per day for more than 4 hrs (Between 9am-9pm/Peak Period).
Description:
The Provisional Exhibition Courts.
PLEASE NOTE: Only made available when the regular exhibition courts are booked
already.
Cost:
N150,000 per day (Monday to Thursday)
N250,000 per day (Friday to Sunday) N350,000 per day (Public holidays & entire month in December)
CONTACTS Eniola Ositelu
eositelu@dandi.com.ng
Festus Adinoyi
fadinoyi@dandi.com.ng
Chinedum Uwakwe
cuwakwe@dandi.com.ng
Centre Management Office | Ikeja City Mall | 176/194, Obafemi Awolowo Way,
Alausa, Ikeja
Mobile: +23480 84 291 782|
Mobile: +23480 61 367 817|
Telephone: +23470 80 680 230|
www.ikejacitymall.com.ng
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