RETAIL MANAGEMENT

PANTALOONS

Road map Introduction Vision mission Product Price Place Promotion Personal Presentation Visual merchandising Visual communication SWOT Conclusion

Introduction Pantaloons Retail India Ltd. is one of India’s largest organized

modern-format retailers promoted by Mr. Kishore Biyani. the company operates over 7 million square feet of retail space

has over 1000 stores across 53 cities in India and employs over 25,000 people.

Pantaloons is among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.

Pantaloons is a department store

Vision mission

VISION:

Future Group shall deliver Everything, Every where Every time for Every Indian Consumer in the most profitable manner.

MISSION:

We shall be efficient, cost- conscious and committed to quality in whatever we do.

CORE VALUES:

Rewrite rules. Retain values.

Product PANTALOONS

Kid’s Women’sMen’s

Casuals Formals Ethnic formals Casuals Ethnic

John MillerUrbanaScullersIndigo NationLombardSuites n blazers

RIGUMMAjileBare denimJM SportsLee Copper

F Factor AnnabelleScullers

Jealous 21Bare denimRIGUMMLee CopperHoneyAjile109° FBiba

Rang ManchAakriti

ChalkBare kidsLee copper juniorsRigumm

Private labels

John Miller Lombard Suites n blazers RIG UMM Bare JM Sports Chalk

Annabelle Jealous 21 Honey Ajile Rangmanch Akkritti

Leased department

SIA Sarah Zaveri pearls

Place – Store Location

The location of a retail store occupies an important place in retail strategy.

Store location- city center mall Mumbai center.

It is located in the centre of the city. The traffic Accessibility of the market Visibility

Layout

PriceHigh turnover

Low turnover

High MarginLow Margin

Since Pantaloons provides products to a potentially large number of customers at affordable prices, it falls in the High Turnover - Low Margin Category.

Price strategy of pantaloons

Multiple unit pricing

Markdown

One-price policy

Odd pricing

Private label Brand pricing

Promotion Pantaloons is the first company to promote their products

through movies like 3 Idiots , Kya kool hai hum , Na tum jaano na hum , jail.

Sponsor events which are watched by the youth like the Pantaloons Femina Miss India which they relate to or is liked by the youth.

Talk 24 seam card

Youth icons

Green Card 1 star

3 star

5 star

7 star

Personal Recruitment and Selection

In-house data bank Walk-in advertisement Internal Referral

Training Retention Strategy

Presentation store exterior

Storefront Marquee Entrances Door type

Store exterior Display window Colors and material

Store interiors

Managing space Value of space Allocating space

Back room Office and other functional space The aisles Service areas Non selling areas of the sales floor Wall space and the floor space

Visual merchandising Color presentation

Vertical merchandising

Style/ Item oriented

Presentation Price lining

Feature areas Straight Rack Rounder Four-way

Gondolas Closed sell Open cell

Store Atmospherics Visual communication Lighting Colors Music

Store security Customer theft. Employee theft.

Assortment and Variety High variety

High Assortment

Low Assortment

Low variety

Supply chain Factory

Mother Distribution Center

Warehouse 1

Regional Distribution Center

Store 1

Warehouse 2 Warehouse 3

Store 5 Store 6 Store 2 Store 4 Store 3

Pantaloons use ARS ( automatic replenishment system). They keep stock for 3 months.

SWOTStrength: Pioneer in the industry, largest market share and

capitalization. Strong supply chain mechanism. Higher bargaining power due to maximum

number of stores, higher customer footfalls and covering most types of formats.

Human Capital – attracting the most talented pool from best business schools across India.

Understanding of Fashion Unique Discounting/ Markdown - Private label brands

Low employee retention levels at shop floor level due to better pay package by competitors.

Since Pantaloons Retail India Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors.

Pantaloons does not function internationally, which has an effect on success, as they do not reach consumers in overseas markets.

Its focused only in the middle and upper middle class.

Weakness:

Opportunities: Geographical Expansion: Untapped market in

terms of tier II and tier III cities. Untapped segments such as ethnic wear, Organic

cotton wear etc. Luxury segment with brands like Gucci, Tommy,

Armani etc. Stand alone stores of other brands like Bare, UMM

etc. Getting license agreement of smaller regional

brands. More effective online shopping for garments.

Threats Competitive rivalry in the industry Pantaloon is

facing competition from Westside (Trent), Shoppers Stop, Reliance Trends, Lifestyle, Globus etc.

Foreign players like Carrefour, Tesco, and Wal-Mart lined for their Indian operations.

Increasing cost of raw material, power and transportation.

Delay in store delivery

CONCLUSION

THANKYOU

KING OF INDIAN RETAIL