21 tool and technology tips to dramatically grow your following online - ian cleary

21 Tool and Technology Tips to Dramatically Grow Your Following Online

Ian Cleary

What we’ll cover today

Getting more traffic to your website

Building your followers or fans

Optimizing conversion on your website

Analyzing the results

Pick your battles1

Know your domain authority1

www.opensiteexplorer.com

Know your Competitors Domain Authority

2

www.moz.com/tools/seo-toolbar

Increase your Domain Authority3

1• Guest Post on Blogs

2• Reach out to other bloggers

3• Write great content

4• Link to other bloggers

Find out what’s working for your competitors

www.socialcrawlytics.com

4

Find out what’s working for your competitors

4

The wider the bar the more shares

www.socialcrawlytics.com

Click a column to sort the list so you can see the most popular pages on each channel

Find out what’s working for your competitors

4

www.socialcrawlytics.com

Write Content that is Optimized

• Place your keywords in• Page Title • Page Description• Page Name• Heading 1• First 100 words

of body text

5

Make Social Sharing Prominent6

wordpress.org/plugins/flare/

Find out which keywords get traffic for your competitor

7

www.semrush.com

Find out which keywords get traffic for your competitor

7

www.semrush.com

Find out which keywords get traffic for your competitor

7

www.semrush.com

Become active on Scoop.it

www.scoop.it

8

Become active on Scoop.it

www.scoop.it

8

Become active on Triberr9

www.triberr.com

Become active on Triberr9

www.triberr.com

Find Relevant Twitter Followers10

www.ManageFlitter.com

Engage with your competitor’s followers

www.twitonomy.com

11

www.twitonomy.com

Track your influencers

www.hootsuite.com

12

Track your influencers

www.hootsuite.com

12

Use Feedly with Buffer

www.feedly.com

13

Use Feedly with Buffer

www.bufferapp.com

13

Very Clear Call to Actions14

Incentives for subscribers15

Use Mention.net16

Implement Responsive Design17

Monitor Your Users

www.luckyorange.com

18

Monitor Your Users

www.luckyorange.com

18

Monitor Your Users

www.luckyorange.com

18

Set up goals & track conversions

www.google.com/analytics

19

Set up goals & track conversions

www.google.com/analytics

19

Set up goals & track conversions

www.google.com/analytics

19

Track email conversions

www.aweber.com

20

Automate the sharing of content

www.dlvr.it

21

That’s all folks…

1• Strategy first then tools

2• SEO is not difficult it’s a process

3• Analytics is essential

4• Implement the tips!

Image Editing

www.picmonkey.com

Click any of the icons to overlay text or shapes on your picture or apply filters, textures,

frames, and much more

Automate Everything with Zaps

www.zapier.com

Reach out with Buzzstream

www.buzzstream.com

1

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Canva – graphic design made so simple

Choose from a library of layouts…

…and graphic elements

…and publish with ease