Managing the Twitterverse“Engagements CAN be short & sweet!”

Ian ClearyRazorCoast & RazorSocial

What is Twitter?

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NEWSPAPER INDUSTRY…

Your online presence is not just your website

It is the sum of everything on the web across all of your channels

YOUR WEBSITE IS STILL YOUR HOME…

TWITTER IS YOUR EXTENSION

THE POWER OF TWITTER

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WHO SHARED IT?

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THE MOST COMPLICATED TWEET!

Who is sending it

Shortlink

Hashtag

Mention (i.e. include another user’s Twitter handle)

WHAT VALUE DOES IT BRING?

1. INTERACT WITH YOUR CUSTOMERS

Your customers are on Twitter

and so should you

2. GET ATTENTION FROM JOURNALISTS

3. ADD PEOPLE TO YOUR FUNNEL

• Social Media, Blog Content

Website Visitors

• Opt-in forms

Subscribers

• Build trus t with more content (e.g. newsletters, guides , sugges ted itineraries , etc)

Leads

• Targeted offers

Sales

• Referral incentives

Referrals

4. SELL YOUR PRODUCTS

4. SELL YOUR PRODUCTS

5. CREATE MORE AWARENESS

6. BECOME A YOUTILITY – BE REMEMBERED

7. LEARN FROM OTHERS

1. USE BUFFER / BULK BUFFER TO SCHEDULE CONTENT

www.BulkBuffer.com

2. USE HOOTSUITE TO MANAGE TWITTER

TRACK RELEVANT KEYWORDS

NEW COLUMN CREATED

MANAGING MULTIPLE PLATFORMS

SENDING AND SCHEDULING..

LISTS

• Grouping Tweets together• Following groups of people

TWITTER LISTS

• Twitter Lists - Tweets from a “group” of Twitter users

ADD PEOPLE TO THE LIST

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3. MENTION PEOPLE TO GET THEIR ATTENTION

4. USE MANAGE FLITTERFOLLOW INFLUENTIAL PEOPLE TO GET MORE FOLLOWERS

• Search through Twitter profiles to find relevant people to connect with

• Find influencers in your industry (travel bloggers, journalists, etc)

5. ANALYZE YOUR TWEETS WITH TWITONOMY

7. TRACK RELEVANT HASHTAGS

8. PUT YOUR INNOVATIVE HAT ON

• Competitions - Pub and Hotel #tweetandstay uses a simple sweepstakes formula

• Launch of a Pub – used hashtag #1sttweeteats to give away free meals and spread the word

• Tweetups with local businesses that are active on Twitter

CRACKBIRD

• Only take bookings over Twitter

• Include #tweetseats and you could get some free food

• Answer customer queries• Generates a great buzz,

followers are engaged

7. FIND THE BEST TIME TO TWEET (SOCIALBRO, TWERIOD)

9. JOIN IN ON RELEVANT TWEETCHATS

IF ALL ELSE FAILS…