2go advertising 2014 - march

2go Mobile Advertising March

Download the 2go app on your phone at www.2go.im

Overview

•  Mobile messenger and social chat application with 11+ million MAUs across Africa

•  Purpose built for mobile users in emerging markets

–  Lightweight, nimble app (300kb)

–  1,800+ feature phones (J2ME)

–  Custom 2go protocols for data efficiency

•  Company

–  Self-funded, profitable

–  Small world-class development team (16 developers)

–  Own messaging protocols and back-end software services

Value Proposition

•  Instant messaging

•  Sharing of photos

•  Cross-platform chat to friends on

Facebook and Google Talk

•  Chat rooms"

•  Meeting virtually"

•  Sharing and self-expression (football, faith, music, health …)"

2go Features Overview

•  Free mobile instant messaging

•  Sharing of photos and status updates

•  2go Rooms (paid chat rooms):

–  Football, Flirt, Music, Health, Games …

•  GoCredits virtual currency

–  Purchased in-app via premium-SMS

•  Google Talk and Facebook chat gateways

•  Monetization through chat rooms (80%) and the 2go Ad Platform (20%)

Viral app – no marketing since 2010

Registered users

42m Signups per day

50k MAUs in Nigeria

9m

10 Million+ Active Users in Nigeria!

12+ million monthly actives

7+ billion

messages a month

4+ million

users a day

9 million*

100,000*

1 million*

Kenya

Nigeria

South Africa

2go reaches nearly all mobile users in Africa

•  2go supports 2000+ phones (J2ME), Nokia S40, Blackberry and Android

•  Over 85% of phones in Nigeria are still feature phones

•  Your Advertising must communicate with the reality of the mobile market in Nigeria

2go for Android launched June 2013

1,200,000+ downloads with no marketing

550,000 Monthly Active Android users

•  Young demographic •  Core users aged 19 – 29 •  85% of user are between 18-35 years

•  Skews male •  Nigeria: 65% Male •  Ambitious Social’s, Trendies

19#$#23#

24#$#29#

30$#35#

35+#

13#$#18# 10%

44%

31%

10%

5%

2go Nigeria Demographics

Nigeria – Active Users by state

18%#

7%#6%#

5%# 5%#4%# 4%# 4%#

3%# 3%# 3%# 3%#3%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 0%# 0%#

0%#

2%#

4%#

6%#

8%#

10%#

12%#

14%#

16%#

18%#

20%#

Top#states#are#Lagos,#Abuja,#Rivers,#Kaduna#Delta,#Anambra,#Imo#

Kano,#Edo,#Abia#

2go is a household brand in Nigeria

http://ventureburn.com/2013/07/taking-instant-messaging-to-the-next-level-2go-bread-in-nigeria/

2go Ad Platform

2go drives user uptake for many top-tier brands and media companies

•  2go Ad Offerings:

→  Full Screen Splash Adverts

→  Text Adverts

→  Market Research

•  Live detailed reporting and analytics

•  Nigeria CPM pricing (splash and text ads):

→  US$4.80 CPM (minimum US$1,000)

•  Market research pricing available on request

2go Advertising Platform

5%-10%

CTRs

•  Users are focused on a full-screen image (Splash) for 5 seconds each time they open the 2go app

•  The Splash is Clickable directly to the brand’s own mobile website (i.e., outside of the 2go app)

•  Click through rates of between 5% and 15%

•  Targetable via Age, Gender, State

•  Each user will have the various Splash Ads displayed upto 5 times to them over the weekend

•  More than 1 creative may be run at once

Full-screen Splash Advert

More than 1 set of Advertising can be run

at once

Splash Screen

Examples

Text Ad Advertising

•  Text ads work well in conjunction with Splash Advertising

•  They offer a text based Ad option to reach the target market

•  Each message is given premium positioning at the top of the users contact list

•  Normal media weighting is 20% Text Ads of inventory

Text Ad

•  Users have the option to open the Text Ad and read further

•  A user can then click through to learn more, via a URL link (to a destination URL eg Coca-Cola.mobi ) or a Facebook Page

•  Click through rates on Text Ads are high and drive quality targeted traffic.

Where would you most like to see adverts? 3800 Nigeria Respondents

TV#49%#

Paper#Magazine#

13%#Billboard#

2%#

2go#25%#

Facebook#9%#

Twi;er#1%#

!!!!MTN - Proctor & Gamble - KFC Nigeria – Guinness – Blackberry - Stanbic Bank - Apple " " ""

Select Advertisers:

!!!!Sprite, Ariel & LG, Star Beer, SuperSport Confed Cup, Always, Gulder, Heineken, MTN ""

Select Advertisers:

2go Interactive The Boulevard Office Park Searle Street, Woodstock Cape Town, South Africa Riccardo – Sales Director Africa Skype ID: rpasqualotto Contact: Riccardo@2go.im +27 829055590 

Download the 2go app on your phone at www.2go.im