3 steps to creating a high premium information product
Post on 10-Feb-2017
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3 Steps to creating a high premium information product
When putting together your Info Product Creation you should always try to create a product that will demand top
pricing. While it’s great to sell a $17 eBook its even better to sell one for $47 or more. Below I am going to share with
you 3 simple steps you can take to create high premium Product Creation.
Deal With A Topic That Has A High Emotional Value
We as people are extremely emotional when it comes to certain topics. And when someone is emotional they are
more likely to spend more money on a product. The key is to make sure your product solves a serious problem. A
problem that is emotionally loaded. Some of the most profitable niches with a high emotional value include weight
loss, relationships, dating, finances, how to stop an addiction such as smoking and investing just to name a few.
All of these are considered the big money niches and they will always make you money. Of course not everyone will
relate to these topics. However, there are millions of people that will which is why they are considered the big money
niches. The key is to solve a big problem in the market. When you do you can get premium prices for your product.
Position Yourself as the Expert
Experts always make the most money. That’s because people see experts as being extremely knowledgeable. When
you are in a niche that has a high emotional value and you are able to position yourself as the expert, you will never
have a problem making money with your information products. Many people believe you get what you pay for. That
means, they are willing to pay top dollar for information from an expert.
Experts are able to charge thousands of dollars just to consult someone for an hour. That’s why it is so important that
you position yourself as an expert in your niche. The best way to do this is to create more and more information
products. Create videos, short reports and audio courses. The key is to give away a lot of valuable information. Once
people see that you know what you are talking about they will be more willing to spend the big money with you.
Deliver Your Information In The Right Format
How you deliver your information is extremely important. A video product has a much higher perceived value then an
eBook or audio product. These days it is difficult to get more then $47 for an eBook. And truth be told that’s pushing it
a little bit. But if you bundle that with a video product you could easily sell it for $197. Big difference.
And thanks to technology it doesn’t take a great deal of time or effort to create a good video product. You can use
programs like camtasia and PowerPoint to create a very decent video product. If you want to take things up a notch
you can even add music and sound effects. Delivering your product in the right format can increase your profit margin
by well over 50 percent.
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