3 sure fire ways to ensure your meeting attendance grows-webinar

Post on 10-Feb-2015

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It goes without saying that attendees are the lifeblood of meetings and events. Strong attendance means more business gets accomplished, exhibitors are happier, educational sessions are well attended, hotel room blocks are filled, and you maximize your ROI. When it comes to promoting the most robust attendance possible, why go it alone when the Convention and Visitors Bureau is there to help you? From pre-promotion and website building to social media assistance and destination collateral, CVBs now offer a broad range of attendee promotion services to help you build excitement and encourage event participation, either for free or at low cost. During this webinar you will learn ways to: • Create Pre-Event Buzz • Real-In the Digital Realm • And Boost On-Site Excitement Each contributing to bigger, better and busier meetings!

TRANSCRIPT

3 Sure Fire Ways to Ensure Your

Meeting Attendance GROWS!

Terri RobertsTraining and Communication for

empowerMINT.comDestination Marketing Association International

an empowerMINT.com webinar Production

Ann McLeod, CEM, CAEDir. Of Meetings and Expositions

SAME

Kevin Kamenzind, CMPChief Marketing Officer

Greater Phoenix CVB

Why do CVBs make perfect meeting planning partners?

• Comprehensive view of the destination

• Local expertise

• Extensive in-market relationships

Helping things to GROW

1. Creating Pre-Event Buzz

2. Help in the Digital Realm

3. Onsite Excitement

1. Creating Pre-Event Buss

• Add local flair to make your meeting sound exciting and interesting

• Create a presence at this year’s meeting for next year

2. Help in the Digital Realm

• Microsites

• Social Media

• Mobile APPS!!!

3. On-Site Excitement

• Make navigating the destination easier-remove the FEAR factor

• Make attendees feel welcome

• Advertise specials• Get something for FREE

Good Promotion Makes Good CENTS

With over 113,000 hotels and facilities in the US… how do you navigate?

Well, there are over 880 destination expertsto help you FIND just the right FIT

and all the right answers…

Direct to the CVB ….one-stop-shop for planners:

•Planners easily search and compare meeting needs across multiple destinations.

•Planners save time and money submitting one FastTrackRFP to multiple destinations.

•Planners manage a single profile, check their histories and power shop at over 200 top cities.

contactus@empowerMINT.com or troberts@destinationmarketing.org

CMP CREDIT

• CMP Clock Hours• This session is eligible

for .50 Clock Hours (30 minutes) in continuing education towards your CMP application or re-certification.

• This course has already been approved.

• Please print your registration confirmation as proof of attendance.

• And simply list the course on your year-end detail.

• Thank you for participating!

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