3 ways a music artist can use mobile app
Post on 04-Jul-2015
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3 Ways A Music Artist Can Use A Mobile App
Jason Cameron@jsncameron
Mobile Marketing Consultant | Jason Cameron
Why Music + Apps = Sense
• Apple hit 40 billion downloads*
• Almost 20 billion in 2012 alone*
• Every industry should pay attention to that
• Music Industry already following the trend...
Mobile Marketing Consultant | Jason Cameron
(*Source: http://www.apple.com/pr/library/2013/01/07App-Store-Tops-40-Billion-Downloads-with-Almost-Half-in-2012.html )
Mobile Marketing Consultant | Jason Cameron
Music Apps Already Available
• Geeksugar published an article showcasing music artist apps**
• Music artists must be involved with apps
• But if you’re a smaller or “lesser known” artist should you get an app?...
(**Source: http://www.geeksugar.com/Apps-Music-Artists-24154667)
Mobile Marketing Consultant | Jason Cameron
Yes You Should!Here’s why…
• 67% of smartphone owners use an app***
• 77% of UK smartphone owners don’t leave their house with out it***
• Your fans are apart of those percentages
• You should serve them in that space
• Here’s 3 ways you can use an app as a music artist...
(**Source: http://youneedamobileapp.com/july-2012-mobile-apps-and-usage-statistics-you-need-to-know/)
Mobile Marketing Consultant | Jason Cameron
1. To Promote Single/Album Releases
• A great place to give “sneak peaks”
• Especially with the use of push notifications
Mobile Marketing Consultant | Jason Cameron
2. To Increase Ticket/Album Sales
• Great to help sell gig tickets & music
• In-app purchasing could possibly be the easiest and fastest way to make sales
• Tickets and music can be sold in a couple of taps
Mobile Marketing Consultant | Jason Cameron
3. To Build Your Audience & Fan Base
• An App is no good if you don’t get downloads
• You can get instant downloads at every gig
• Great way to get interaction
Get in touchJason Cameron020 3289 8494
jason@youneedamobileapp.comwww.youneedamobileapp.com
twitter: @jsncameron
Mobile Marketing Consultant | Jason Cameron
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