3 year strategic plan...this document contains unpublished, confidential and proprietary information...
Post on 26-Sep-2020
3 Views
Preview:
TRANSCRIPT
Larry Drury
Global Consumer Universal Commerce Tracker
Copyright 2013 First Data Corporation. All Rights Reserved. This document contains unpublished, confidential and proprietary information of First Data Corporation. You may not disclose, copy or use any part of these materials for any purpose without the express written consent of First Data Corporation. All trademarks, service marks and trade names used in this material are the property of their respective owners.
3
Ever Wonder…
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
How are
REAL CONSUMERS dealing with all the
changes happening in our industry?
That’s why we’ve been doing some very interesting consumer research.
Nearly 4,000 global "middle class” Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
The Global Transition
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
• Fragmented to seamless
• Transactions to experiences
• Top-down to bottom-up
Consumer at the Center of It All
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Consumer expectations continue to increase and across industries
Bottom Line
Whether you are a…
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Meet…
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Meet… Bank Description: 方便 可靠 实用
(convenient, reliable, practical)
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Meet… Money Motto:
“The path towards wealth depends on two words:
work and savings.”
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Meet… Bank Description: Nowoczesny, Dostępny,
Bezpośredni (Modern, Available, Direct)
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Global Consumer Themes
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Seek Seamless
53% Want seamless
experiences
62% Check online before
going to store
65% Have retailer
apps on phone
45% Use phone in-store to
comparison shop Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
More than a Transaction
Speed up the checkout! My time is valuable
53
%
If technology is not easy the first time, I stop using!
Easy
45
%
Hope marketers get better at tailoring offers and ads
Know me!
48
%
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Social and Sharing
50% Post reviews
56% Use social media
prior to a purchase 47%
Prefer companies that are smart
about social media and technology
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Consumers trust a stranger more than they do your advertising
Did you know…
My Bank Global Consumers Rely on Banks
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Expectations of Banks
Increase
New Bank Tools Global Consumers Appreciate
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
Opportunity Ahead
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
• Must be easy to use
• Perceived as secure
• Provide a benefit
What Works?
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
At the Center of It All
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
We believe opportunity is in understanding…
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
The Opportunity is Ours
Thank you.
Copyright 2013 First Data Corporation. First Data Universal Commerce Consumer Tracker.
top related