4 steps in getting targeted leads to your website

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Want to grow your business? Increase your visibility online? Make it easier for your potential clients to find you? You're in luck. In this presentation I explain four ways that you can rocket past the competition, and open up the floodgates for incoming website leads.

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Titanwebagency.com (801) 210-2927 support@titanwebagency.com

4 Steps in Getting Targeted Leads to

Your Website

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Have the website traffic but not the

leads?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Well it’s all fine and dandy if everyone is

being referred to your site…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

but if they are getting there – and then

leaving right away

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

that spells bad news for you in the

rankings.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Why Website Traffic Isn’t

Enough

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Any experienced SEO consultant can

tell you:

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

you don’t just want traffic coming into

your site

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

you want…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

targeted leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

that will result in…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

conversions.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Are You Shooting Yourself in the Foot?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

A bounce rate

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

refers to when a visitor to your website

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

doesn’t stay there…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and search engines use it

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

to see how relevant your website is

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

for the keywords people are searching

for.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

If you’re not retaining those visitors

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

you’re shooting yourself in the foot

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

with your own keywords.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

To avoid this, you need…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

targeted leads.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Leads vs. Targeted Leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Targeted leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

are simply visitors

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

that are more likely to convert –

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

– that is, stay on your page for a while

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and eventually retain your services by

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

performing the call-to-action.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

So what can you do

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

to make the magic happen?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

4 Tips to Bring in More Targeted

Leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

In order to properly market your content

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

you need to create a website that

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

establishes you as an authority

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

in your geographical market or industry.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

One of the best ways to do this

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

is through informative blogs and landing

pages

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

that are tailored for your audience and

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

optimized with keywords.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH

GOOD, FRESH

CONTENT

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Old content leaves you with

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

higher bounce rates –

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

– something that indicates

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

a low-converting page.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

If your site hasn’t been updated in

ages

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

search engines can read this as

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

low-quality content

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and can lower you

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

in the search engine result page (SERP) rankings.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

This spells disaster for your business.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

So what can you do?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

The easiest way to add new content

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

is by either blogging

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

or updating your existing content.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH

GOOD, FRESH

CONTENT

3. WRITE WELL

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Put quite simply

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

a conversational tone

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

not only reads better…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

it ranks better, as well.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Write at about a

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

5th grade reading level

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and keep your tone

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

grammar

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and spelling in-check

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

to attract more links

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and thus

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

more targeted leads.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Keep things simple

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

clean

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

clear

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and concise.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

And finally…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH GOOD,

FRESH CONTENT

3. WRITE WELL

4. PUT KEYWORDS

WHERE THEY

MATTER

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Keywords are a simple concept

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

but very easy to foul up.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Keep your keywords

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

scattered throughout the article

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

in an even and natural manner

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

and make sure they are

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

in the title, as well as the

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

H1, H2 and H3 tags.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

So That’s It.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Questions?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

To find out what a competent and involved SEO consultant

can do for your website in terms of generating quality, targeted

leads, click here for a no-obligation consultation.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 support@titanwebagency.com

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

Author: Tyson Downs

Visit us on the web at www.titanwebagency.comOr give us a call at 801-201-2927

And follow us on social media:

Titanwebagency.com (801) 210-2927 support@titanwebagency.com

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