4 steps to market with snapchat

HOW TO MARKET WITH SNAPCHAT?

Author: Nitin Karkara

WHAT WE WILL COVER?

Author: Nitin Karkara

• Snapchat Facts and Figures

• How Snapchat works?

• How to Market on Snapchat?

• Snapchat Case Studies

Author: Nitin Karkara

FACTS AND FIGURES

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

HOW SNAPCHAT WORKS?

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

HOW TO MARKET ON SNAPCHAT?

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

Author: Nitin Karkara

SNAPCHAT CASE STUDIES

Author: Nitin Karkara

Author: Nitin Karkara

Back in 2013, 16 Handles, the New York City frozen yogurt chain, was one

of the first brands to adopt Snapchat.

During the early days of Snapchat marketing, 16 Handles gave a

discount to existing customers when they sent snaps of themselves eating

the brand’s fro-yo. While the discount encouraged customers to return for

more yogurt, 16 Handles community manager Adam Britten revealed that

the most successful element of the campaign was earned media.

“One of our goals for this was exposure, so we [were] happy with the

coverage this promo received in publications such as Ad

Age and Mashable,” said Britten. “It’s nice to see a smaller brand like us

being featured in these worldwide publications.”

Takeaway: In addition to being a great resource for engagement,

innovative Snapchat campaigns can still generate earned media,

especially since the platform is still in its nascent stages.

Author: Nitin Karkara

http://www.redbull.com/us/en/snow/stories/1331708541756/mark-mcmorris-snapchat-story

Author: Nitin Karkara

Influencers are plentiful on Snapchat and growing by the day. Selfie mogul

Kim Kardashian even joined the platform last week.

Right now, Red Bull is one of the best brands capitalizing on this influencer

network. In early 2015, the energy drink company gave the Canadian

snowboarder and X Games champion Mark McMorris control of its

Snapchat account to let users see inside his extreme sports lifestyle.

The decision to pair with the athlete was on-brand for Red Bull, which

prides itself on supporting an extreme lifestyle, and the content provided

an unexpected source of entertainment for its user base. Involving

McMorris in the campaign also helped Red Bull reach the athlete’s loyal

fan base.

Takeaway: Snapchat is a very effective medium for influencer marketing.

Just ask DJ Khaled. Tapping into an established following of a relevant

influencer increases awareness and capitalizes on existing trust. And on

such a personal platform, the content tends to be extremely entertaining.

Author: Nitin Karkara

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